Air Straightener for Hair

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -7.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $11.0M a year.

Searches, last 12 months

1.9M

Growth, 90 days vs prior 90

-7.4%

Conversion, latest week

1.9%

Market size, estimated

$11.0Ma year

Peak month

November3.0× the quietest month

Top search term

dyson airstraight549K searches a year

Listings sell for $306.14 on average, from $30.32 to $502.56. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 2,000 to 2,500 of them. At $306.14 that is $612K to $765K a year per listing.

Average price

$306.14above the $15 to $100 sweet spot

Price range

$30.32–$502.56

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

25K–30K

Units per listing a year

2,000–2,500

Revenue per listing a year

$612K–$765K

Returns

7.8%of orders · Amazon United States median 2.1%

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #329 within Irons. It carries 1,132 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

85%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#329in Irons

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

1,132per listing

Listings tracked

13

6 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

6

Successful launches

5Amazon's first-year sales bar

Average brand age

30 months