Air Dry Mousse
MaybeAn estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Air Dry Mousse is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $310K/yr219K searches / yr
- 90-day growth
- -1.1%search demand this quarter
- Competition
- 57%top-5 click share · 7 brands · 80 sellers
Flapen Score
Air Dry Mousse against its category
The dotted line is the Beauty & Personal Care average. Past it, Air Dry Mousse is stronger. Inside it, weaker.
Market
The Air Dry Mousse market on Amazon at a glance
Shoppers on Amazon United States searched for Air Dry Mousse 219K times last year and spent an estimated $310K. The top 5 brands take 98% of clicks. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 10.9% of those searches ended in a purchase.
Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.
- Searches, last 12 months
- 219K
- Growth, 90 days vs prior 90
- -1.1%
- Conversion, latest week
- 10.9%
- Market size, estimated
- $310Ka year
- Top search term
- tresemme flawless curls mousse26K searches a year
02 · Price
A sale here is worth $12.92.
Listings sell for $12.92 on average, from $4.21 to $28.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $12.92 that is $6K to $10K a year per listing.
- Average price
- $12.92under the $15 to $100 sweet spot
- Price range
- $4.21–$28.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 500–750
- Revenue per listing a year
- $6K–$10K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #188 within Mousses. It carries 4,671 reviews at 4.39 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 50%
- Prime listings
- 88%
- Out of stock, average day
- 3.4%
- Average rank
- #188in Mousses
- Average rating
- 4.39 starsAmazon United States average 4.42 stars
- Average reviews
- 4,671per listing
- Listings tracked
- 24
04 · Newcomers
9 of last year's 10 launches cleared the first-year sales bar.
10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 10
- Successful launches
- 9Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top Air Dry Mousse products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
John Frieda Frizz Ease Dream Curls Curl Reviver Mousse Anti Frizz Hair Mousse for Curls 7.2 oz Pack of 2
- Price
- $21.02
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 6mo ago

TRESemm Air Dry Foam 1 ct Bouncy Curls Foam for Humidity Protection with Peptide Blend 7.5 fl oz
- Price
- $7.44
- Rating
- 4.4/5
- Reviews
- 359
- Age
- 7mo ago

John Frieda Anti Frizz Frizz Ease Dream Curls Air Dry Waves Styling Foam Curl Defining Frizz Control Hair Product for Curly and Wavy Hair 5 Oz
- Price
- $11.54
- Rating
- 4.2/5
- Reviews
- 4,647
- Age
- 11y ago

TRESemm Defining Hair Mousse Bouncy Curls 2-Pack Curly Hair Products with Nourishing Coconut & Avocado Oil + Keratin Hair Mask
- Price
- $26.62
- Rating
- 4.7/5
- Reviews
- 1,519
- Age
- 4y ago

Function of Beauty Wavy Hair Mousse for Styling - Anti-Frizz Hair Styler Adds Volume & Defines Natural Waves - Volumizing & Texturizing Lightweight Styling Foam with Flexible Hold - Hair Care Products
- Price
- $12.06
- Rating
- 4.3/5
- Reviews
- 1,016
- Age
- 1y ago
Trending
estimated 90-day click momentum
Anti Frizz Frizz Ease Curl Reviver Alcohol-Free Curly Hair Enhancing Mousse 7.2 fl oz Pack Of 1(Packaging May Vary)
- Price
- $11.66
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 6mo ago

John Frieda Frizz Ease Dream Curls Daily Styling Spray Frizz Control Spray for Curly Hair 6.7 Fl Oz
- Price
- $8.80
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 4mo ago

John Frieda Volume Lift Kickstarter Thickening Mousse Volumizing Mousse For Fine Hair 7.5 Oz
- Price
- $12.14
- Rating
- 4.2/5
- Reviews
- 6,933
- Age
- 4mo ago

TRESemm Defining Cream 1 ct Bouncy Curls for Lightweight + Curl Control + Humidity Protection with Peptide Blend 9 fl oz
- Price
- $7.08
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 4mo ago

John Frieda Frizz Ease Dream Curls Curl Reviver Mousse Anti Frizz Hair Mousse for Curls 7.2 oz Pack of 2
- Price
- $21.02
- Rating
- 4.5/5
- Reviews
- 1,273
- Age
- 6mo ago
Newest
by launch date
TRESemm Defining Cream 1 ct Bouncy Curls for Lightweight + Curl Control + Humidity Protection with Peptide Blend 9 fl oz
- Price
- $7.08
- Rating
- 4.5/5
- Reviews
- 87
- Age
- 4mo ago

John Frieda Frizz Ease Dream Curls Daily Styling Spray Frizz Control Spray for Curly Hair 6.7 Fl Oz
- Price
- $8.80
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 4mo ago

John Frieda Frizz Ease Dream Curls Air Dry Waves Styling Foam Hair Foam for Curly or Wavy Hair 5 Fl Oz
- Price
- $11.59
- Rating
- 4.2/5
- Reviews
- 4,647
- Age
- 4mo ago

John Frieda Volume Lift Kickstarter Thickening Mousse Volumizing Mousse For Fine Hair 7.5 Oz
- Price
- $12.14
- Rating
- 4.2/5
- Reviews
- 6,933
- Age
- 4mo ago

Anti Frizz Frizz Ease Curl Reviver Alcohol-Free Curly Hair Enhancing Mousse 7.2 fl oz Pack Of 1(Packaging May Vary)
- Price
- $11.66
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
80
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
57%
Top 20: 96%
Open market
1%
- John Frieda47%
- TRESemmé38%
- Function of Beauty6%
- Generic5%
- OUAI1%
- Aveda1%
- Open — no brand owns it (1 brand, 1%)
Demand
Air Dry Mousse search demand
Weekly searches over the year. Pick a range.
Search terms
Top Air Dry Mousse search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- tresemme flawless curls mousse26K/yr
- john frieda mousse20K/yr
- tresemme curl mousse20K/yr
- tresemme mousse curls14K/yr
- frizz ease mousse11K/yr
- tresemme bouncy curls mousse11K/yr
- john frieda frizz ease mousse11K/yr
- air dry mousse13K/yr
- john frieda frizz ease dream curls11K/yr
- frizz ease dream curls12K/yr
Reviews and returns
What reviews say buyers love and hate about Air Dry Mousse
We read the reviews and the return reasons for every product selling here.
“Awful scent”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Dry Mousse questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









