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Air Dry Mousse

Maybe

An estimated 0.4% of orders come back. But the top 5 brands take 98% of clicks, so Air Dry Mousse is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$310K/yr219K searches / yr
90-day growth
-1.1%search demand this quarter
Competition
57%top-5 click share · 7 brands · 80 sellers

Flapen Score

Air Dry Mousse against its category

The dotted line is the Beauty & Personal Care average. Past it, Air Dry Mousse is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Dry Mousse market on Amazon at a glance

Shoppers on Amazon United States searched for Air Dry Mousse 219K times last year and spent an estimated $310K. The top 5 brands take 98% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.9% of those searches ended in a purchase.

Shoppers searched for this 219K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -1.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $310K a year.

Searches, last 12 months
219K
Growth, 90 days vs prior 90
-1.1%
Conversion, latest week
10.9%
Market size, estimated
$310Ka year
Top search term
tresemme flawless curls mousse26K searches a year

02 · Price

A sale here is worth $12.92.

Listings sell for $12.92 on average, from $4.21 to $28.52. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $12.92 that is $6K to $10K a year per listing.

Average price
$12.92under the $15 to $100 sweet spot
Price range
$4.21–$28.52
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #188 within Mousses. It carries 4,671 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
88%
Out of stock, average day
3.4%
Average rank
#188in Mousses
Average rating
4.39 starsAmazon United States average 4.42 stars
Average reviews
4,671per listing
Listings tracked
24

04 · Newcomers

9 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
10
Successful launches
9Amazon's first-year sales bar
Average brand age
77 months

Products

Top Air Dry Mousse products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

80

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

57%

Top 20: 96%

Open market

1%

  • Brand 147%
  • Brand 238%
  • Brand 36%
  • Brand 45%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Air Dry Mousse search demand

Weekly searches over the year. Pick a range.

5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Air Dry Mousse search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tresemme flawless curls mousse26K/yr
  • john frieda mousse20K/yr
  • tresemme curl mousse20K/yr
  • tresemme mousse curls14K/yr
  • frizz ease mousse11K/yr
  • tresemme bouncy curls mousse11K/yr
  • john frieda frizz ease mousse11K/yr
  • air dry mousse13K/yr
  • john frieda frizz ease dream curls11K/yr
  • frizz ease dream curls12K/yr

Reviews and returns

What reviews say buyers love and hate about Air Dry Mousse

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Smell”
12%of negative reviews mention “Smell”
0.4%of orders come back
“Awful scent”
A buyer, on “Smell”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Air Dry Mousse questions

Answered from the same tracked data.