Air Dry Cream for Wavy Hair
PassAir Dry Cream for Wavy Hair scores 70 out of 100, a Pass. Shoppers spend an estimated $372K a year here, search demand grew +129.8% this quarter, and an estimated 0.9% of orders come back.
- Flapen Score
- 70 / 100Top 1% of 10,978 Beauty & Personal Care niches · +22 vs the category median of 4870
- Market size
- $372K/yr354K searches / yr
- 90-day growth
- +129.8%search demand this quarter
- Competition
- 56%top-5 click share · 22 brands · 62 sellers
Flapen Score
Air Dry Cream for Wavy Hair against its category
The dotted line is the Beauty & Personal Care average. Past it, Air Dry Cream for Wavy Hair is stronger. Inside it, weaker.
Market
The Air Dry Cream for Wavy Hair market on Amazon at a glance
Shoppers on Amazon United States searched for Air Dry Cream for Wavy Hair 354K times last year and spent an estimated $372K. The top 5 brands take 64% of clicks. Demand peaks in Apr–Jul. Flapen scores it 70 out of 100, a Pass.
01 · Demand
An estimated 6.6% of those searches ended in a purchase.
Shoppers searched for this 354K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +129.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $372K a year.
- Searches, last 12 months
- 354K
- Growth, 90 days vs prior 90
- +129.8%
- Conversion, latest week
- 6.6%
- Market size, estimated
- $372Ka year
- Peak month
- July2.4× the quietest month
- Top search term
- air dry cream for hair206K searches a year
02 · Price
A sale here is worth $15.94.
Listings sell for $15.94 on average, from $5.20 to $34.87. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 750 to 1,000 of them. At $15.94 that is $12K to $16K a year per listing.
- Average price
- $15.94inside the $15 to $100 sweet spot
- Price range
- $5.20–$34.87
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $12K–$16K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #101 within Creams & Lotions. It carries 2,894 reviews at 4.28 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 93%
- Prime listings
- 100%
- Out of stock, average day
- 0.5%
- Average rank
- #101in Creams & Lotions
- Average rating
- 4.28 starsAmazon United States average 4.42 stars
- Average reviews
- 2,894per listing
- Listings tracked
- 29
04 · Newcomers
4 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.
- Launched, last 12 months
- 6
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 80 months
Products
Top Air Dry Cream for Wavy Hair products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Kitsch Smoothing Air Dry Cream for Hair Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream - Enhances Natural Texture Appearance 5 oz
- Price
- $14.77
- Rating
- 3.7/5
- Reviews
- 2,946
- Age
- 1y ago

Kitsch Smoothing Air Dry Cream for Hair Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream- Enhances Natural Texture Appearance 5.3 oz
- Price
- $14.36
- Rating
- 3.7/5
- Reviews
- 2,946
- Age
- 8mo ago

Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz
- Price
- $9.52
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 7mo ago

Sun Bum Revitalizing Air Dry Cream - Anti Frizz Styling Cream with Banana Extract and Sunflower Oil - Vegan - Without Parabens - UV Protecting - Helps Smooth and Enhance Hair Texture - 6 fl oz
- Price
- $13.01
- Rating
- 4.3/5
- Reviews
- 1,026
- Age
- 3y ago

Kristin Ess Hair Weightless Shine Air Dry Cream for Curl Definition Smoothing + Blowout Prep - Frizz Control - Light Hold - Womens Styling Product for Frizzy Wavy + Curly Hair - Vegan
- Price
- $10.45
- Rating
- 4.3/5
- Reviews
- 1,879
- Age
- 8y ago
Trending
estimated 90-day click momentum
Kitsch Moisturizing Curl Cream for Curly Hair Lightweight Curly Hair Products for Men & Women | Defines Curls Controls Frizz & Boosts Shine | Hydrating Curling Cream - 5.3 oz
- Price
- $13.57
- Rating
- 4.2/5
- Reviews
- 746
- Age
- 5mo ago

Nexxus Styling Cream MVP Styler Hybrid Multitasking Hair Cream Powered by MVP Multi-Verse Polymers 6 oz
- Price
- $13.21
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 7mo ago

Crack Hair Fix Air Dry Cream - Multi-Tasking Anti-Frizz Leave-In Styling Balm with Protection from Humidity Chlorine Heat Treatments & Sun 3 oz
- Price
- $18.85
- Rating
- 4.6/5
- Reviews
- 4,397
- Age
- 15y ago

Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz
- Price
- $9.52
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 7mo ago

Kitsch Smoothing Air Dry Cream for Hair Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream - Enhances Natural Texture Appearance 5 oz
- Price
- $14.77
- Rating
- 3.7/5
- Reviews
- 2,946
- Age
- 1y ago
Newest
by launch date
Kitsch Moisturizing Curl Cream for Curly Hair Lightweight Curly Hair Products for Men & Women | Defines Curls Controls Frizz & Boosts Shine | Hydrating Curling Cream - 5.3 oz
- Price
- $13.57
- Rating
- 4.2/5
- Reviews
- 746
- Age
- 5mo ago

Garnier Fructis Curl Nourish Air Dry Cream XL Leave In Conditioner Sulfate-Free Curl Defining Cream For Moisture and Frizz Control Waves Curls and Coils Value Size 16.9 Fl Oz
- Price
- $9.52
- Rating
- 4.6/5
- Reviews
- 6,672
- Age
- 7mo ago

Nexxus Styling Cream MVP Styler Hybrid Multitasking Hair Cream Powered by MVP Multi-Verse Polymers 6 oz
- Price
- $13.21
- Rating
- 4.4/5
- Reviews
- 223
- Age
- 7mo ago

Kitsch Smoothing Air Dry Cream for Hair Frizz Control Hair Care Product with Castor Oil & Coconut Oil Weightless Styling Cream- Enhances Natural Texture Appearance 5.3 oz
- Price
- $14.36
- Rating
- 3.7/5
- Reviews
- 2,946
- Age
- 8mo ago

V&Co. Wave Babe Wave Enhancing Cream Wave Cream for Wavy Hair Anti Frizz & Hydrating Hair Care with Peptides & Rice Protein Defines Waves Enhances Shine & Adds Lasting Softness 6 oz
- Price
- $7.95
- Rating
- 4.2/5
- Reviews
- 294
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 falling
Sellers
62
Est. top-5 brand share
64%
Top 20: 98%
Est. top-5 click share
56%
Top 20: 93%
Open market
31%
- Kitsch28%
- Garnier14%
- Sun Bum8%
- Kristin Ess8%
- CURLSMITH6%
- JVN5%
Demand
Air Dry Cream for Wavy Hair search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Air Dry Cream for Wavy Hair search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- air dry cream for hair206K/yr
- air dry cream for wavy hair57K/yr
- air dry hair cream40K/yr
- air dry cream for curly hair30K/yr
- air dry cream for fine hair18K/yr
- air dry cream for frizzy hair3K/yr
Reviews and returns
What reviews say buyers love and hate about Air Dry Cream for Wavy Hair
We read the reviews and the return reasons for every product selling here.
“It also doesnt hold hair in place very well”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Air Dry Cream for Wavy Hair questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









