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Air Curler

Fail

The top 5 brands take 100% of clicks, so Air Curler is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$21.2M/yr7.7M searches / yr
90-day growth
-8.7%search demand this quarter
Competition
61%top-5 click share · 5 brands · 51 sellers

Flapen Score

Air Curler against its category

The dotted line is the Beauty & Personal Care average. Past it, Air Curler is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Air Curler market on Amazon at a glance

Shoppers on Amazon United States searched for Air Curler 7.7M times last year and spent an estimated $21.2M. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 7.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $21.2M a year.

Searches, last 12 months
7.7M
Growth, 90 days vs prior 90
-8.7%
Conversion, latest week
1.6%
Market size, estimated
$21.2Ma year
Peak month
December6.7× the quietest month
Top search term
shark hair dryer2.4M searches a year

02 · Price

A sale here is worth $172.78.

Listings sell for $172.78 on average, from $52.14 to $310.29. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At $172.78 that is $1.0M to $1.4M a year per listing.

Average price
$172.78above the $15 to $100 sweet spot
Price range
$52.14–$310.29
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
$1.0M–$1.4M
Returns
7.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #19 within Multi-Stylers. It carries 1,484 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#19in Multi-Stylers
Average rating
4.22 starsAmazon United States average 4.42 stars
Average reviews
1,484per listing
Listings tracked
16

04 · Newcomers

6 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
6Amazon's first-year sales bar
Average brand age
33 months

Products

Top Air Curler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 flat

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

61%

Top 20: 100%

Open market

0%

  • Brand 185%
  • Brand 29%
  • Brand 33%
  • Brand 42%
  • Brand 52%

Demand

Air Curler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.7×

Search terms

Top Air Curler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • shark hair dryer2.4M/yr
  • shark flex style1.3M/yr
  • air wrap hair styler441K/yr
  • airwrap386K/yr
  • shark hair332K/yr
  • shark airwrap323K/yr
  • shark flexstyle297K/yr
  • air wrap269K/yr
  • shark blow dryer205K/yr
  • airwrap hair styler299K/yr

Reviews and returns

What reviews say buyers love and hate about Air Curler

We read the reviews and the return reasons for every product selling here.

13%of positive reviews mention “Value For Money”
12%of negative reviews mention “Durability”
7.2%of orders come back
“Wont last”
A buyer, on “Durability”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Air Curler questions

Answered from the same tracked data.