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Ahava Face Moisturizer

Fail

The top 5 brands take 100% of clicks, so Ahava Face Moisturizer is a Fail.

Flapen Score
42
42 / 100
Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48
Market size
$99K/yr24K searches / yr
90-day growth
-17.3%search demand this quarter
Competition
75%top-5 click share · 1 brands · 4 sellers

Flapen Score

Ahava Face Moisturizer against its category

The dotted line is the Beauty & Personal Care average. Past it, Ahava Face Moisturizer is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ahava Face Moisturizer market on Amazon at a glance

Shoppers on Amazon United States searched for Ahava Face Moisturizer 24K times last year and spent an estimated $99K. One brand takes every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 6.7% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved -17.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $99K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-17.3%
Conversion, latest week
6.7%
Market size, estimated
$99Ka year
Peak month
December1.5× the quietest month
Top search term
ahava face cream8K searches a year

02 · Price

A sale here is worth $63.28.

Listings sell for $63.28 on average, from $31.32 to $88.28. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At $63.28 that is $6K to $16K a year per listing.

Average price
$63.28inside the $15 to $100 sweet spot
Price range
$31.32–$88.28
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
$6K–$16K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 20.0% of listings are out of stock. The average listing ranks #3,389 within Face Moisturizers. It carries 200 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
20.0%
Average rank
#3,389in Face Moisturizers
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
200per listing
Listings tracked
16

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Ahava Face Moisturizer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

1 falling

Sellers

4

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Ahava Face Moisturizer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Ahava Face Moisturizer

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Moist/Dry”
25%of negative reviews mention “Symptom Reduction”
2.0%of orders come back
“No results”
A buyer, on “Symptom Reduction”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ahava Face Moisturizer questions

Answered from the same tracked data.