Is ahava profitable to sell on Amazon United States?

The niche generates $146K/yr across 26 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Skip it (45/100).

How competitive is the ahava niche?

1 brands and 3 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ahava?

Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for ahava peak?

Demand peaks in Jul–Dec; the busiest month runs 2.5× the quietest.

What does it cost to enter the ahava niche?

Listings span $9.55–$106.83; the average listing price is $39.57 (sweet spot $15–$100). The average incumbent carries 1,743 reviews — the moat a new listing must climb.

ahava

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Avg price

Incredible$39.57

avg listing price — sweet spot $15–$100

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Great$9.55–$106.83

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,743.08

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay$146K

$146K/yr · 100K searches

Growth

Bad-0.0%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, ahava is a $146K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

ahava market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: $237K–$317K; units × avg price
Conversion rate: 3.7%
Avg BSR: #931
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 5.1%
Avg brand age: 73 months
Avg seller age: 133 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

1 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

AHAVA100%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.0% search growth over the last 90 days.

Peak months: Jul, Dec · busiest ÷ quietest = 2.5×

Open Trend

Top ahava search terms

ahava96K/yr +0.4%4.5% conv.
ahava products3K/yr +7.7%2.4% conv.
dead sea essentials by ahava1K/yr -32.4%0.0% conv.

All search terms

Top ahava products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

AHAVA Dead Sea Water Mineral Hand Cream - Hand Moisturizer For Dry Cracked Hands Light & Fast Absorbing Enriched with Exclusive blend Osmoter Smoothing Witch Hazel & Soothing Allantoin 3.4 Fl.Oz

AHAVA$21.984.7★8,706 rev

AHAVA Dead Sea Water Mineral Body Lotion - Daily Moisturizing & Hydrating Body Lotion with Osmoter Exclusive blend of Dead Sea Minerals & Botanical Extracts Original 24 Fl.Oz (Packaging May Vary)

AHAVA$71.244.7★2,755 rev

AHAVA On-the-Go Duo Gift Set Includes Mineral Hand Cream 40ml & Mineral Body Lotion Sea-Kissed 40ml Hydrating Travel Essentials for Hands & Body

AHAVA$9.554.5★258 rev

AHAVA Dead Sea Water Mineral Hand Cream Sea-Kissed - Hand Moisturizer For Dry Cracked Hands Light & Fast Absorbing Enriched with Dead Sea Mineral Blend Osmoter Witch Hazel & Allantoin 3.4 Fl.Oz

AHAVA$21.974.7★8,706 rev

AHAVA Dead Sea Water Mineral Body Lotion - Daily Moisturizing & Hydrating Body Lotion with Osmoter Exclusive blend of Dead Sea Minerals & Nourishing Botanical Extracts Original 8.5 Fl.Oz

AHAVA$29.524.7★2,755 rev

Newest

by launch date

AHAVA Sea-Kissed Hand & Body Care Set Includes Hand Cream (100ml) & Body Lotion (8.5 Fl.Oz) | Enriched with Dead Sea Minerals Magnesium & Refreshing Sea-Kissed Fragrance

AHAVA$43.1764 rev

1y ago

AHAVA On-the-Go Duo Gift Set Includes Mineral Hand Cream 40ml & Mineral Body Lotion Sea-Kissed 40ml Hydrating Travel Essentials for Hands & Body

AHAVA$9.55258 rev

2y ago

AHAVA The Minerals Trio Gift Set Includes Mineral Hand Lotion 40ml Mineral Shower Gel 40ml & Mineral Body Lotion 40ml Hydrating Travel Skincare Set

AHAVA$18.4766 rev

2y ago

AHAVA Dead Sea Water Mineral Hand Cream Sea-Kissed - Hand Moisturizer For Dry Cracked Hands Light & Fast Absorbing Enriched with Dead Sea Mineral Blend Osmoter Witch Hazel & Allantoin 3.4 Fl.Oz

AHAVA$21.978,706 rev

10y ago

AHAVA Crystal Osmoter X6 Serum - Revolutionary Youth Booster & Intense Wrinkle Reduction Enhances Youthful Glow & Firming Enriched with Exclusive Blend of Dead Sea Osmoter & Jojoba Oil 1 Fl.Oz

AHAVA$69.40546 rev

10y ago

What buyers say about ahava

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Smells clean”

Moist/Dry16%

“My skin feels hydrated”

Soft Feel14%

“Silky soft”

Quality-Overall8%

“Great effective product”

Suitability Dry Skin4%

“What really sets this hand cream apart is how effectively it restores dry, rough skin”

Absorbency4%

“Absorbs relatively quickly”

Suitability Combination Skin2%

“Great for skin tone and smoothness”

Value For Money2%

“Great value for the money”

Thickness1%

“It's thick so a lil goes a long way”

Suitability Oily Skin1%

“It helps stay moisturized without being oily”

What buyers complain about

Smell20%

“it smells different”

Value For Money12%

“A little pricey”

Advertised Vs Actual Product9%

“Not as advertised”

Size-Overall9%

“too small”

Functionality-Overall7%

“the pump doesnt work at all”

Moist/Dry5%

“is not moisturizing at all”

Color3%

“Kind of a little disappointed because I like the blue better than the tan”

Symptom Reduction3%

“No results”

Quality-Overall3%

“Poor quality control”

Oily/Greasy2%

“Heavy greasy cream”

Top return reasons

Smell37%

Advertised Vs Actual Product28%

Size-Overall8%

Value For Money6%

Moist/Dry5%

Product Condition4%

Suitability Dry Skin1%

Absorbency1%

Functionality-Overall1%

Texture/Consistency-Overall1%

Common questions

Is ahava profitable to sell on Amazon United States?: The niche generates $146K/yr across 26 tracked products. 90-day search growth is -0.0%. Flapen's verdict: Skip it (45/100).
How competitive is the ahava niche?: 1 brands and 3 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ahava?: Top complaints mined from reviews: Smell, Value For Money, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for ahava peak?: Demand peaks in Jul–Dec; the busiest month runs 2.5× the quietest.
What does it cost to enter the ahava niche?: Listings span $9.55–$106.83; the average listing price is $39.57 (sweet spot $15–$100). The average incumbent carries 1,743 reviews — the moat a new listing must climb.