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Aha Body Wash

a small market ($89K/yr) — Aha Body Wash doesn't clear our bar today.

Flapen Score

49
Skip it

Top 42% of 10,978 Beauty & Personal Care niches · +1 vs the category median of 48

Market size 22Growth 56Conversion 68Competition 34Returns 98Price range 69Avg price 71Brand share 50Review moat 24Quality gap 28
This niche Category average · 10,978 niches

Is Aha Body Wash profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aha Body Wash is a $89K/yr Amazon United States market (100K searches/yr). The top 5 brands hold 75% of demand. Verdict: Skip it — 49/100.

Aha Body Wash: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +30.2% over the last 90 days and 6.1% of searches end in a purchase.

$89K

revenue / yr

Units sold / yr8K
Search volume / yr+30.2%100K
Conversion rate6.1%
Avg price$14.57

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers11 · 51
Top-5 product click share65%
Open market25%
Avg brand age59 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 20 products

Sponsored placement90%
New entrants (1y)4· 4 succeeded
Avg rating4.6★
Avg reviews5,168

Top Aha Body Wash products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

$0$9K$18K$27K$36K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

51

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • SOME BY MI29%
  • Mario Badescu18%
  • Naturium13%
  • Dove8%
  • CeraVe7%
  • Chemist at Play7%
  • Open — no brand owns it (5 brands, 17%)

Aha Body Wash demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume100KCVR6.1%Products20Brands11Top 5 Brands75%OOS Rate1.4%Rating4.6★Reviews5,168Avg BSR#170
4K3KSpike '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Aha Body Wash search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aha body wash41K/yr
  • aha bha body wash28K/yr
  • bha body wash15K/yr
  • mario badescu body wash14K/yr
  • mario badescu body soap1K/yr

What reviews say buyers love and hate about Aha Body Wash

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Smell23%

Very mild scent

Soft Feel12%

Makes my skin SO soft

Suitability Combination Skin9%

Great for sensitive skin

Quality-Overall7%

High quality body wash

Cleansing6%

Feel clean and fresh

What buyers complain about

57% of reviews
Smell19%

Chemical smell

Allergies8%

Skin irritation

Functionality-Overall6%

No results

Skin Health5%

Burnt my skin

Value For Money5%

A little expensive

Aha Body Wash return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
22%
2Leak-Proof
21%
3Motor Power
16%
4Functionality-Overall
7%
5Advertised Vs Actual Product
6%

Common Aha Body Wash questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aha Body Wash 49/100 on Amazon United States — Skip it. The niche generates $89K/yr across 20 tracked products. 4 of 4 products launched in the last 360 days are still selling. Search demand moved +30.2% over the last 90 days.
Search demand for Aha Body Wash on Amazon United States is steady year-round — the busiest month runs 1.5× the quietest.