Is Aha Bha Cleanser profitable to sell on Amazon United States?

Flapen scores Aha Bha Cleanser 51 out of 100 on Amazon United States, a Maybe. Shoppers spend $457K a year across 14 tracked products. 2 of the 2 products launched in the last year cleared the first-year sales bar. Search demand grew +3.4% in the last 90 days.

How competitive is the Aha Bha Cleanser niche on Amazon United States?

11 brands and 22 sellers compete in Aha Bha Cleanser on Amazon United States. The top 5 Aha Bha Cleanser products take 70% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Aha Bha Cleanser?

Aha Bha Cleanser buyers on Amazon United States complain most about Allergies, Skin Health, and Moist/Dry. An estimated 0.6% of orders come back.

When does demand for Aha Bha Cleanser peak?

Search demand for Aha Bha Cleanser on Amazon United States peaks in Jan–Apr–Jul–Oct–Dec, and the busiest month runs 3.0× the quietest.

What does it cost to enter the Aha Bha Cleanser niche?

Aha Bha Cleanser sells for $23.43 on average on Amazon United States, inside the $15 to $100 sweet spot. Listings run $12.78 to $44.80. The average product has 18,236 reviews, the count a new listing must catch up to.

Aha Bha Cleanser

Maybe

An estimated 0.6% of orders come back. But the average product has 18,236 reviews to catch up to, so Aha Bha Cleanser is a Maybe.

Flapen Score: 51
51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size: $457K/yr188K searches / yr
90-day growth: +3.4%search demand this quarter
Competition: 70%top-5 click share · 11 brands · 22 sellers

Flapen Score

Aha Bha Cleanser against its category

The dotted line is the Beauty & Personal Care average. Past it, Aha Bha Cleanser is stronger. Inside it, weaker.

51Maybe

This niche Category average

See the method

Market

The Aha Bha Cleanser market on Amazon at a glance

Shoppers on Amazon United States searched for Aha Bha Cleanser 188K times last year and spent an estimated $457K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Apr–Jul–Oct–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +3.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $457K a year.

Searches, last 12 months: 188K
Growth, 90 days vs prior 90: +3.4%
Conversion, latest week: 10.4%
Market size, estimated: $457Ka year
Peak month: January3.0× the quietest month
Top search term: bha cleanser27K searches a year

02 · Price

A sale here is worth $23.43.

Listings sell for $23.43 on average, from $12.78 to $44.80. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $23.43 that is $18K to $23K a year per listing.

Average price: $23.43inside the $15 to $100 sweet spot
Price range: $12.78–$44.80
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 15K–20K
Units per listing a year: 750–1,000
Revenue per listing a year: $18K–$23K
Returns: 0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #138 within Cleansers. It carries 18,236 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 100%
Out of stock, average day: 3.9%
Average rank: #138in Cleansers
Average rating: 4.61 starsAmazon United States average 4.42 stars
Average reviews: 18,236per listing
Listings tracked: 14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 76 months on average, so the names here are established.

Launched, last 12 months: 2
Successful launches: 2Amazon's first-year sales bar
Average brand age: 76 months

Products

Top Aha Bha Cleanser products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

12%

Brand 142%
Brand 218%
Brand 310%
Brand 48%
Brand 54%
Brand 64%
Open — no brand owns it (5 brands, 12%)

Demand

Aha Bha Cleanser search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Apr, Jul, Oct, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Aha Bha Cleanser search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

bha cleanser27K/yr +21.0%2.9% conv.
skin medica facial cleanser25K/yr +20.1%12.5% conv.
skinmedica aha/bha exfoliating cleanser16K/yr +2.8%19.9% conv.
aha bha cleanser14K/yr -1.5%3.9% conv.
skin medica aha bha exfoliating cleanser12K/yr -12.3%18.8% conv.
aha face wash8K/yr +12.4%2.8% conv.
aha bha face wash8K/yr +14.7%5.6% conv.
murad aha bha exfoliating cleanser9K/yr +8.2%13.4% conv.
murad exfoliating cleanser10K/yr -18.4%13.5% conv.
bha face wash6K/yr +10.6%3.8% conv.

Reviews and returns

What reviews say buyers love and hate about Aha Bha Cleanser

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Cleansing”

10%of negative reviews mention “Allergies”

0.6%of orders come back

“Skin reaction”

A buyer, on “Allergies”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Aha Bha Cleanser questions

Answered from the same tracked data.

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