Aging Skin Care for Women

Shoppers searched for this 183K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved +104.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $590K a year.

Searches, last 12 months

183K

Growth, 90 days vs prior 90

+104.8%

Conversion, latest week

9.2%

Market size, estimated

$590Ka year

Peak month

November2.6× the quietest month

Top search term

serlino lab for men55K searches a year

Listings sell for $35.19 on average, from $22.00 to $59.87. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 2,000 to 2,500 of them. At $35.19 that is $70K to $88K a year per listing.

Average price

$35.19inside the $15 to $100 sweet spot

Price range

$22.00–$59.87

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

2,000–2,500

Revenue per listing a year

$70K–$88K

Returns

0.2%of orders · Amazon United States median 2.1%

100% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 33.0% of listings are out of stock. The average listing ranks #428 within Night Creams. It carries 4,711 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

100%

Prime listings

75%

Out of stock, average day

33.0%

Average rank

#428in Night Creams

Average rating

4.49 starsAmazon United States average 4.42 stars

Average reviews

4,711per listing

Listings tracked

8

7 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months

7

Successful launches

6Amazon's first-year sales bar

Average brand age

43 months