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agelyss lash & brow enhancer

Skip it

Soft demand (-39.0% this quarter) — this niche doesn't clear our bar today.

Market size 6Growth 5Conversion 46Competition 10Returns 93Price range 57Avg price 86Brand share 11Review moat 24Quality gap 72

Returns

Great1.1%

return rate — above 5% kills the launch gate

Avg price

Great$69.72

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$12.67–$161.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.6%

search→purchase rate — share of searches ending in a sale

Review moat

Bad6,627.8

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad88%

top-5 click share — a locked-up shelf

Market size

Bad$25K

$25K/yr · 10K searches

Growth

Bad-39.0%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United States niche tracking, agelyss lash & brow enhancer is a $25K/yr Amazon United States market (10K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 34/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

agelyss lash & brow enhancer market data

Units sold / yr
750–1K
avg 0–100/product
Revenue / yr
$52K–$70K
units × avg price
Conversion rate
3.6%
Avg BSR
#117
Page quality
0%
Prime
80%
Sponsored
90%
Out of stock
10.8%
Avg brand age
51 months
Avg seller age
155 days

Competition & brand share

The top 5 products capture 88% of clicks — a locked-up shelf that new listings rarely crack.

Brands

7 rising

Sellers

17

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

88%

Top 20: 100%

Open market

2%

  • Agelyss58%
  • LifeCell25%
  • Grande Cosmetics5%
  • Tistees5%
  • The Ordinary3%
  • Obagi Medical2%
  • Open — no brand owns it (1 brand, 2%)

Demand

Weekly Amazon search volume, last 20 weeks — -39.0% search growth over the last 90 days.
350250Spike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top agelyss lash & brow enhancer products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$2K20%$5K30%$7K40%$10K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

What buyers say about agelyss lash & brow enhancer

What buyers praise and complain about, mined from review topics.

What buyers love

Eyelash Quality24%

“helps eyelash stay”

Quality-Overall16%

“Excellent product”

Value For Money13%

“Worth It”

Ease Of Application7%

“Love the applicator”

Allergies7%

“No allergy problems”

Ease Of Use5%

“Super easy to put on”

Soft Feel2%

“It is very soft”

Advertised Vs Actual Product2%

“just as pictured”

Efficiency2%

“Effective”

Hair Growth2%

“I saw new growth within a week and thicker lashes”

What buyers complain about

Allergies26%

“Allergic Reaction”

Functionality-Overall14%

“Didn't work for me”

Value For Money8%

“It is expensive”

Symptom Reduction7%

“No improvement”

Eyelash Quality6%

“it made eyelashes worse”

Side Effects5%

“Inaffective, weird side effects tho”

Thickness3%

“a bit more thicker”

Ease Of Use3%

“Difficult to open”

Moist/Dry3%

“My eyes got irritated and dry”

Durability2%

“Didnt last 3 months”

Top return reasons

Functionality-Overall21%
Advertised Vs Actual Product14%
Product Condition10%
Value For Money9%
Moist/Dry9%
Size-Overall8%
Skin Health6%
Defective Material/Parts4%
Side Effects2%
Color2%

Common questions

Is agelyss lash & brow enhancer profitable to sell on Amazon United States?
The niche generates $25K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -39.0%. Flapen's verdict: Skip it (34/100).
How competitive is the agelyss lash & brow enhancer niche?
7 brands and 17 sellers compete. The top 5 products take 88% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in agelyss lash & brow enhancer?
Top complaints mined from reviews: Allergies, Functionality-Overall, Value For Money. The return rate is 1.1%.
What does it cost to enter the agelyss lash & brow enhancer niche?
Listings span $12.67–$161.22; the average listing price is $69.72 (sweet spot $15–$100). The average incumbent carries 6,628 reviews — the moat a new listing must climb.