Is aftershave for men profitable to sell on Amazon United States?

The niche generates $3.5M/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (66/100).

How competitive is the aftershave for men niche?

26 brands and 134 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in aftershave for men?

Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.2%.

When does demand for aftershave for men peak?

Demand peaks in Dec; the busiest month runs 1.5× the quietest.

What does it cost to enter the aftershave for men niche?

Listings span $3.22–$56.89; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 6,662 reviews — the moat a new listing must climb.

aftershave for men

Launch it

A $3.5M/yr market growing +6.6% this quarter with returns at 0.2% — clears our launch bar.

Returns

Incredible0.2%

return rate — above 6% kills the launch gate

Market size

Incredible$3.5M

$3.5M/yr · 2.7M searches

Conversion

Great9.1%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.22–$56.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great59%

top-5 brand share — no brand owns this niche

Avg price

Good$14.20

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+6.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad6,661.87

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, aftershave for men is a $3.5M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Launch it — 66/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 250K–300K; avg 6,000–8,000/product
Revenue / yr: $3.5M–$4.3M; units × avg price
Launch success: —; 1 of 1 new (360d)
Conversion rate: 9.1%
Avg BSR: #15
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.9%
Avg brand age: 103 months
Avg seller age: 140 days

Competition

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

26 rising

Sellers

134

Top-5 brand share

59%

Top 20: 95%

Top-5 click share

46%

Top 20: 83%

Open market

36%

Gillette17%
NIVEA13%
Bee Bald10%
Proraso10%
L39%
Harry's5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +6.6% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 38 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

NIVEA MEN Real Madrid Limited Edition Design Sensitive Post Shave Balm with VitaminPro Complex Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle

NIVEA$7.684.7★3,666 rev

Bee Bald HEAL Aftershave for Men Healing Balm Immediately Calms & Soothes Damaged Skin Treats Bumps Redness Razor Burn & Other Shaving Irritations (2 Fl Oz)

Bee Bald$8.004.5★23,901 rev

Gillette Series Cool Wave After Shave Aftershave for Men After Shave Cologne Men 3.3 fl oz 100 ml After Shave Lotion for Men Post Shave Balm Men Aftershave Mens Aftershave Aftershave Balm

Gillette$5.424.7★4,857 rev

Gillette After Shave Gel for Men Aftershave for Men After Shave Lotion for Men Calms Soothes and Refreshes Sensitive Skin Light Fragrance 2.5 oz Pack of 6 After Shave Cologne Men Aftershave

Gillette$15.574.8★5,053 rev

L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving 13.5 floz/ 400ml

L3$11.074.7★3,365 rev

Newest

by launch date

Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter

Duke Cannon Supply Co.$9.76160 rev

5mo ago

L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving

L3$11.30240 rev

1y ago

L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving

L3$6.34240 rev

1y ago

The Shop by Lebron James Mens Aftershave Toner Anti-Bump Solution Witch Hazel & Gentle Acids Soothes Post-Shave Irritation Prevents Ingrown Hairs Refreshing Eucalyptus Scent 5 Fl Oz

The Shop Uninterrupted”$9.07191 rev

1y ago

Armani beauty - Acqua di Gio - After Shave - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 3.3 Fl Oz

Armani Beauty$56.891,198 rev

1y ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Smell38%

“Great fragrance”

Quality-Overall14%

“Satisfying product”

Value For Money7%

“Money well spent”

Soft Feel5%

“Goes on smooth”

Advertised Vs Actual Product4%

“As Described”

Suitability Combination Skin4%

“It works really well for sensitive skin”

Moist/Dry3%

“It's hydrating”

Efficiency3%

“Consistent always”

Suitability Dry Skin2%

“it is really helping with the dry skin I get in winter”

Allergies2%

“No irritation”

What buyers complain about

Smell26%

“Slightly scented,”

Value For Money6%

“Not Worth the Price”

Allergies6%

“it irritated my skin”

Size-Overall5%

“The container is small”

Advertised Vs Actual Product5%

“Not what was listed”

Leak-Proof4%

“Bottle Leakage”

Quality-Overall3%

“First shipment that quality is terrible”

Functionality-Overall2%

“I really don't understand why this product is so popular because I saw absolutely no results”

Durability2%

“they caused me to break out terribly”

Oily/Greasy2%

“an oily feel on your face”

Top return reasons

Smell30%

Advertised Vs Actual Product19%

Leak-Proof8%

Functionality-Overall7%

Size-Overall6%

Product Condition3%

Value For Money3%

Defective Material/Parts2%

Ingredients-Overall2%

Oily/Greasy2%

Common questions

Is aftershave for men profitable to sell on Amazon United States?: The niche generates $3.5M/yr across 38 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +6.6%. Flapen's verdict: Launch it (66/100).
How competitive is the aftershave for men niche?: 26 brands and 134 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in aftershave for men?: Top complaints mined from reviews: Smell, Value For Money, Allergies. The return rate is 0.2%.
When does demand for aftershave for men peak?: Demand peaks in Dec; the busiest month runs 1.5× the quietest.
What does it cost to enter the aftershave for men niche?: Listings span $3.22–$56.89; the average listing price is $14.20 (sweet spot $15–$100). The average incumbent carries 6,662 reviews — the moat a new listing must climb.

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aftershave for men

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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