Aftershave for Men
Aftershave for Men clears our launch bar: a $3.5M/yr market growing +6.6% this quarter with returns at 0.2%.
Flapen Score
Top 2% of 10,978 Beauty & Personal Care niches · +18 vs the category median of 48
Is Aftershave for Men profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Aftershave for Men is a $3.5M/yr Amazon United States market (2.7M searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Dec. Verdict: Launch it — 66/100.
Aftershave for Men: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +6.6% over the last 90 days and 9.1% of searches end in a purchase.
$3.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 59% of demand, so 41% of the market is open.
41%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 38 products
Top Aftershave for Men products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
NIVEA MEN Real Madrid Limited Edition Design Sensitive Post Shave Balm with VitaminPro Complex Alcohol Free After Shave Balm for Men 3.3 Fl Oz Bottle
- Price
- $7.68
- Rating
- 4.7/5
- Reviews
- 3,666
- Age
- 18y ago
Bee Bald HEAL Aftershave for Men Healing Balm Immediately Calms & Soothes Damaged Skin Treats Bumps Redness Razor Burn & Other Shaving Irritations (2 Fl Oz)
- Price
- $8.00
- Rating
- 4.5/5
- Reviews
- 23,901
- Age
- 13y ago
Gillette Series Cool Wave After Shave Aftershave for Men After Shave Cologne Men 3.3 fl oz 100 ml After Shave Lotion for Men Post Shave Balm Men Aftershave Mens Aftershave Aftershave Balm
- Price
- $5.42
- Rating
- 4.7/5
- Reviews
- 4,857
- Age
- 22y ago
Gillette After Shave Gel for Men Aftershave for Men After Shave Lotion for Men Calms Soothes and Refreshes Sensitive Skin Light Fragrance 2.5 oz Pack of 6 After Shave Cologne Men Aftershave
- Price
- $15.57
- Rating
- 4.8/5
- Reviews
- 5,053
- Age
- 17y ago
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving 13.5 floz/ 400ml
- Price
- $11.07
- Rating
- 4.7/5
- Reviews
- 3,365
- Age
- 5y ago
Trending
90-day click momentum
Duke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5mo ago
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
- Price
- $11.30
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago
Proraso After Shave Balm - Aloe Vera & Vitamin E - Protective After Shave Cream Formula for Dry Rough Skin & Beard - Premium Italian Shaving for Men - 3.4oz
- Price
- $15.61
- Rating
- 4.6/5
- Reviews
- 2,443
- Age
- 21y ago
Armani beauty - Acqua di Gio - After Shave - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 3.3 Fl Oz
- Price
- $56.89
- Rating
- 4.4/5
- Reviews
- 1,198
- Age
- 1y ago
Gillette Series Cool Wave After Shave Aftershave for Men After Shave Cologne Men 3.3 fl oz 100 ml After Shave Lotion for Men Post Shave Balm Men Aftershave Mens Aftershave Aftershave Balm
- Price
- $5.42
- Rating
- 4.7/5
- Reviews
- 4,857
- Age
- 22y ago
Newest
by launch dateDuke Cannon Ice Cold Cooling After Shave Balm for Men - 6 fl oz - Alcohol-Free Post-Shave Balm for Men - Made with Menthol & Shea Butter
- Price
- $9.76
- Rating
- 4.6/5
- Reviews
- 160
- Age
- 5mo ago
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
- Price
- $11.30
- Rating
- 4.6/5
- Reviews
- 240
- Age
- 1y ago
Armani beauty - Acqua di Gio - After Shave - Cologne for Men - Long Lasting Fragrance with Bergamot notes Jasmine White Musks Patchouli & Cedarwood 3.3 Fl Oz
- Price
- $56.89
- Rating
- 4.4/5
- Reviews
- 1,198
- Age
- 1y ago
Adidas Dynamic Pulse Aftershave 3.3 fl oz (Pack of 1) Notes of Mint Apple and Wood Mens Fragrance Long Lasting Sporty Fragrance Travel Size
- Price
- $5.52
- Rating
- 4.6/5
- Reviews
- 1,377
- Age
- 3y ago
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving 13.5 floz/ 400ml
- Price
- $11.07
- Rating
- 4.7/5
- Reviews
- 3,365
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
26 rising
Sellers
134
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
46%
Top 20: 83%
Open market
36%
- Gillette17%
- NIVEA13%
- Bee Bald10%
- Proraso10%
- L39%
- Harry's5%
Aftershave for Men demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 1.5×
Top Aftershave for Men search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- aftershave for men930K/yr
- after shave428K/yr
- aftershave259K/yr
- after shave lotion for men245K/yr
- mens aftershave186K/yr
- after shave balm for men85K/yr
- after shave for men65K/yr
- gillette after shave gel50K/yr
- aftershave cologne72K/yr
- mens aftershave lotion51K/yr
What reviews say buyers love and hate about Aftershave for Men
What buyers mention most, as a share of all reviews.
What buyers love
81% of reviews“Great fragrance”
“Satisfying product”
“Money well spent”
“Goes on smooth”
“As Described”
What buyers complain about
61% of reviews“Slightly scented,”
“Not Worth the Price”
“it irritated my skin”
“The container is small”
“Not what was listed”
Aftershave for Men return rate & reasons
Why buyers send it back, as a share of all return requests.
0.2%
Return rate
31%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Aftershave for Men questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
