Is after tanning lotion profitable to sell on Amazon United States?

The niche generates $2.5M/yr across 9 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +142.2%. Flapen's verdict: Launch it (57/100).

How competitive is the after tanning lotion niche?

5 brands and 55 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in after tanning lotion?

Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.7%.

When does demand for after tanning lotion peak?

Demand peaks in May–Jun–Jul; the busiest month runs 12.0× the quietest.

What does it cost to enter the after tanning lotion niche?

Listings span $6.31–$20.49; the average listing price is $12.67 (sweet spot $15–$100). The average incumbent carries 9,433 reviews — the moat a new listing must climb.

after tanning lotion

Launch it

A $2.5M/yr market growing +142.2% this quarter with returns at 0.7% — clears our launch bar.

Growth

Incredible+142.2%

90-day search growth — must beat 0% to launch

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Incredible$2.5M

$2.5M/yr · 1.7M searches

Conversion

Great11.4%

search→purchase rate — share of searches ending in a sale

Avg price

Good$12.67

avg listing price — sweet spot $15–$100

Price range

Okay$6.31–$20.49

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,433.11

avg incumbent reviews — the moat a new listing must climb

Competition

Bad86%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, after tanning lotion is a $2.5M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 57/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

after tanning lotion market data

Units sold / yr: 150K–200K; avg 15,000–20,000/product
Revenue / yr: $1.9M–$2.5M; units × avg price
Conversion rate: 11.4%
Avg BSR: #16
Page quality: 0%
Prime: 100%
Sponsored: 67%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 127 days

Competition & brand share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Hawaiian Tropic80%
Sun Bum6%
Banana Boat6%
BLUE LIZARD5%
Maui Babe3%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +142.2% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 12.0×

Open Trend

Top after tanning lotion search terms

after sun lotion644K/yr +194.7%7.9% conv.
hawaiian tropic after sun179K/yr +585.1%12.9% conv.
after sun198K/yr +150.0%4.5% conv.
hawaiian tropic after sun body butter92K/yr +125.4%13.8% conv.
aftersun153K/yr +3.1%2.6% conv.
hawaiian tropic after sun lotion120K/yr -11.8%11.0% conv.
aftersun lotion45K/yr +166.8%8.0% conv.
maui babe after sun lotion41K/yr +158.4%5.6% conv.
after sun care58K/yr +128.3%3.0% conv.
hawaiian tropic lotion37K/yr +57.9%5.1% conv.

All search terms

Top after tanning lotion products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz

Hawaiian Tropic$10.434.5★14,754 rev

Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each

Hawaiian Tropic$13.994.8★24,757 rev

Hawaiian Tropic Lime Coolada After Sun Lotion | After Sun Care Skin Care Daily Moisturizing Lotion with Aloe Cocoa Butter & Shea Butter 16 Fl Oz each Twin Pack

Hawaiian Tropic$14.434.8★6,443 rev

Banana Boat Moisturizing After Sun Lotion with Aloe and Vitamin E 16Fl Oz After Sun Care Banana Boat After Sun Lotion Sunburn Relief 16Fl Oz

Banana Boat$6.314.5★1,404 rev

Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)

Hawaiian Tropic$20.494.5★14,754 rev

Newest

by launch date

Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)

Hawaiian Tropic$20.4914,754 rev

9mo ago

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.

BLUE LIZARD$12.18225 rev

9mo ago

Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each

Hawaiian Tropic$13.9924,757 rev

8y ago

Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz

Hawaiian Tropic$10.4314,754 rev

10y ago

Banana Boat Moisturizing After Sun Lotion with Aloe and Vitamin E 16Fl Oz After Sun Care Banana Boat After Sun Lotion Sunburn Relief 16Fl Oz

Banana Boat$6.311,404 rev

11y ago

What buyers say about after tanning lotion

What buyers praise and complain about, mined from review topics.

What buyers love

Smell31%

“Smells fresh”

Moist/Dry14%

“Amazing moisturizer”

Suitability Dry Skin5%

“it really helps calm any dryness or irritation”

Suitability Combination Skin4%

“lots of skin benefit”

Soft Feel4%

“Softens skin”

Quality-Overall4%

“Quality product with easy application and long lasting”

Value For Money4%

“Great value for money”

Suitability Hot Weather3%

“So perfect for summer”

Absorbency3%

“Absorbs well”

Weight Light2%

“Super lightweight”

What buyers complain about

Smell27%

“Chemical smell”

Allergies9%

“Caused an allergic reaction”

Skin Health6%

“BURNS MY SKIN”

Thickness4%

“It tends to go on thick”

Dilute/Watery4%

“Watered down”

Product Condition3%

“My product arrived 1/2 used”

Moist/Dry2%

“Not moisturizing at all”

Leak-Proof2%

“Leaking”

Value For Money2%

“Its overpriced”

Sensitivity-Overall2%

“If you have sensitive skin do not get this”

Top return reasons

Smell38%

Leak-Proof12%

Size-Overall11%

Product Condition7%

Value For Money5%

Advertised Vs Actual Product5%

Defective Material/Parts3%

Functionality-Overall2%