After Tanning Lotion
After Tanning Lotion clears our launch bar: a $2.5M/yr market growing +142.2% this quarter with returns at 0.7%.
Flapen Score
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Is After Tanning Lotion profitable on Amazon?
According to Flapen's Amazon United States niche tracking, After Tanning Lotion is a $2.5M/yr Amazon United States market (1.7M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 57/100.
After Tanning Lotion: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +142.2% over the last 90 days and 11.4% of searches end in a purchase.
$2.5M
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 9 products
Top After Tanning Lotion products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz
- Price
- $10.43
- Rating
- 4.5/5
- Reviews
- 14,754
- Age
- 10y ago
Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each
- Price
- $13.99
- Rating
- 4.8/5
- Reviews
- 24,757
- Age
- 8y ago
Hawaiian Tropic Lime Coolada After Sun Lotion | After Sun Care Skin Care Daily Moisturizing Lotion with Aloe Cocoa Butter & Shea Butter 16 Fl Oz each Twin Pack
- Price
- $14.43
- Rating
- 4.8/5
- Reviews
- 6,443
- Age
- 12y ago
Banana Boat Moisturizing After Sun Lotion with Aloe and Vitamin E 16Fl Oz After Sun Care Banana Boat After Sun Lotion Sunburn Relief 16Fl Oz
- Price
- $6.31
- Rating
- 4.5/5
- Reviews
- 1,404
- Age
- 11y ago
Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)
- Price
- $20.49
- Rating
- 4.5/5
- Reviews
- 14,754
- Age
- 9mo ago
Trending
90-day click momentum
BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 9mo ago
Hawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)
- Price
- $20.49
- Rating
- 4.5/5
- Reviews
- 14,754
- Age
- 9mo ago
Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz
- Price
- $10.43
- Rating
- 4.5/5
- Reviews
- 14,754
- Age
- 10y ago
Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each
- Price
- $13.99
- Rating
- 4.8/5
- Reviews
- 24,757
- Age
- 8y ago
Hawaiian Tropic Lime Coolada After Sun Lotion | After Sun Care Skin Care Daily Moisturizing Lotion with Aloe Cocoa Butter & Shea Butter 16 Fl Oz each Twin Pack
- Price
- $14.43
- Rating
- 4.8/5
- Reviews
- 6,443
- Age
- 12y ago
Newest
by launch dateHawaiian Tropic After Sun Body Butter with Coconut Oil Beach Essentials Tan Extender Lotion 8oz each Twin Pack (Pack of 2)
- Price
- $20.49
- Rating
- 4.5/5
- Reviews
- 14,754
- Age
- 9mo ago
BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 9mo ago
Hawaiian Tropic Weightless Hydration After Sun Lotion with Aloe 6Fl Oz Twin Pack Hawaiian Tropic Lotion Moisturizing Lotion After Sun Care After Sun Moisturizer 6Fl Oz each
- Price
- $13.99
- Rating
- 4.8/5
- Reviews
- 24,757
- Age
- 8y ago
Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz
- Price
- $10.43
- Rating
- 4.5/5
- Reviews
- 14,754
- Age
- 10y ago
Banana Boat Moisturizing After Sun Lotion with Aloe and Vitamin E 16Fl Oz After Sun Care Banana Boat After Sun Lotion Sunburn Relief 16Fl Oz
- Price
- $6.31
- Rating
- 4.5/5
- Reviews
- 1,404
- Age
- 11y ago
Competition: brands, sellers & click share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
Brands
5 flat
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Hawaiian Tropic80%
- Sun Bum6%
- Banana Boat6%
- BLUE LIZARD5%
- Maui Babe3%
- Open — no brand owns it (0%)
After Tanning Lotion demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 12.0×
Top After Tanning Lotion search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- after sun lotion644K/yr
- hawaiian tropic after sun179K/yr
- after sun198K/yr
- hawaiian tropic after sun body butter92K/yr
- aftersun153K/yr
- hawaiian tropic after sun lotion120K/yr
- aftersun lotion45K/yr
- maui babe after sun lotion41K/yr
- after sun care58K/yr
- hawaiian tropic lotion37K/yr
What reviews say buyers love and hate about After Tanning Lotion
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Smells fresh”
“Amazing moisturizer”
“it really helps calm any dryness or irritation”
“lots of skin benefit”
“Softens skin”
What buyers complain about
61% of reviews“Chemical smell”
“Caused an allergic reaction”
“BURNS MY SKIN”
“It tends to go on thick”
“Watered down”
After Tanning Lotion return rate & reasons
Why buyers send it back, as a share of all return requests.
0.7%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common After Tanning Lotion questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
