after tanning bed lotion
Skip itSoft demand (-42.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great$19.97avg listing price — sweet spot $15–$100
Price range
Good$9.34–$30.38cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Review moat
Bad8,205avg incumbent reviews — the moat a new listing must climb
Market size
Bad$24K$24K/yr · 39K searches
Growth
Bad-42.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, after tanning bed lotion is a $24K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
after tanning bed lotion market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $30K–$40K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #430
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 68%
- Out of stock
- 0.4%
- Avg brand age
- 75 months
- Avg seller age
- 140 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
102
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
51%
Top 20: 96%
Open market
13%
- Brown Sugar23%
- Australian Gold22%
- Hawaiian Tropic20%
- Hempz11%
- Devoted Creations9%
- THE FOX TAN3%
- Open — no brand owns it (7 brands, 13%)
Top after tanning bed lotion products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Brown Sugar Daiquiri Dream After Dark Tan Extender & Tattoo Enhancer Mango Butter Carrot Oil & Hibiscus with Tigergrass & Ocean Botanicals 18 Fl Oz
Brown Sugar$22.454.3★85 rev
Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz
Hawaiian Tropic$10.434.5★14,754 rev
Australian Gold Moisture Lock Tan Extender Moisturizing Lotion 8 Ounce | Nourish Skin and Lock in Color | Enriched with Aloe & Vitamin E
Australian Gold$9.344.7★4,818 rev
Devoted Creations Cloud Kissed Skin Moisturizer - Antioxidant & Hydrating Lotion for All Skin Types 18.25 Fl Oz
Devoted Creations$24.444.7★166 rev
Hawaiian Tropic Lime Coolada After Sun Lotion | After Sun Care Skin Care Daily Moisturizing Lotion with Aloe Cocoa Butter & Shea Butter 16 Fl Oz each Twin Pack
Hawaiian Tropic$14.434.8★6,443 rev
Newest
by launch date
Brown Sugar After Dark Sunset Spritz Tan Extender & Tattoo Enhancer Dragon Fruit with Biotanning Carrot Oil & Shea Butter 18 Fl Oz
Brown Sugar$21.1128 rev
Hawaiian Tropic Aloha Glow Lotion 8oz | Tan Extender Lotion After Sun Tan Extender After Sun Care with Shea Butter & Cocoa Butter Hawaiian Tropic Body Moisturizer Body Cream for Women 8 fl oz
Hawaiian Tropic$12.65195 rev
Tanning Club - After Tan Lotion - Hydrating Tan Extender with Hyaluronic Acid Aloe and Shea Butter - Nourishing Body Moisturizer for Sun-Kissed Skin - 150 mL
Tanning Club$28.6475 rev
Brown Sugar Daiquiri Dream After Dark Tan Extender & Tattoo Enhancer Mango Butter Carrot Oil & Hibiscus with Tigergrass & Ocean Botanicals 18 Fl Oz
Brown Sugar$22.4585 rev
Brown Sugar Cabo Colada After Dark Gradual Tan Lotion & Tattoo Enhancer Cloudberry with DHA Carrot Oil & Tigergrass 18 Fl Oz
Brown Sugar$22.2720 rev
Trending
90-day click momentum
Native Body Lotion Coconut & Vanilla 48-Hour Hydration for Dry & Sensitive Skin Made with Plant-Based Moisturizers like Shea Butter Silicone & Paraben Free 16.5 fl oz
Native$12.544.6★
Hempz Body Lotion - Ocean Breeze Limited Edition Daily Moisturizing Cream Shea Butter Aloe Body Moisturizer - Skin Care Products Hemp Seed Oil - 17 Fl Oz
Hempz$17.894.7★
The Fox Tan Sun Tan Sealer Moisture Rich Formula For Darker & Long-Lasting Tans Creates Flawless Glowing Skin Vegan & Cruelty-Free 220mL
THE FOX TAN$21.544.4★
Brown Sugar After Dark Sunset Spritz Tan Extender & Tattoo Enhancer Dragon Fruit with Biotanning Carrot Oil & Shea Butter 18 Fl Oz
Brown Sugar$21.114.9★
Brown Sugar Cabo Colada After Dark Gradual Tan Lotion & Tattoo Enhancer Cloudberry with DHA Carrot Oil & Tigergrass 18 Fl Oz
Brown Sugar$22.274.0★
What buyers say about after tanning bed lotion
What buyers praise and complain about, mined from review topics.What buyers love
“Light scent”
“Amazing moisturizer”
“smooth and creamy”
“I purchased this lotion based on the great reviews here on amazon”
“Great deal”
“Its nice on my skin”
“Finally, a product that works for dry skin”
“Nice shimmer”
“Absorbs well”
“it works well”
What buyers complain about
“Chemical smell”
“Caused an allergic reaction”
“BURNS MY SKIN”
“little expensive”
“Seemed dried out”
“Doesnt work that well”
“Received used product”
“Broken pump”
“The lotion feels thicker than most pumped lotions”
“I do NOT recommend this product for sunburn or moisturizer”
Top return reasons
Common questions
- Is after tanning bed lotion profitable to sell on Amazon United States?
- The niche generates $24K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -42.4%. Flapen's verdict: Skip it (40/100).
- How competitive is the after tanning bed lotion niche?
- 13 brands and 102 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in after tanning bed lotion?
- Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.7%.
- What does it cost to enter the after tanning bed lotion niche?
- Listings span $9.34–$30.38; the average listing price is $19.97 (sweet spot $15–$100). The average incumbent carries 8,205 reviews — the moat a new listing must climb.