Skip to content

After Tanning Bed Lotion

soft demand (-42.4% this quarter) — After Tanning Bed Lotion doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48

Market size 6Growth 4Conversion 39Competition 56Returns 96Price range 73Avg price 87Brand share 34Review moat 23Quality gap 38
This niche Category average · 10,978 niches

Is After Tanning Bed Lotion profitable on Amazon?

According to Flapen's Amazon United States niche tracking, After Tanning Bed Lotion is a $24K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 84% of demand. Verdict: Skip it — 40/100.

After Tanning Bed Lotion: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -42.4% over the last 90 days and 3.1% of searches end in a purchase.

$24K

revenue / yr

Units sold / yr2K
Search volume / yr-42.4%39K
Conversion rate3.1%
Avg price$19.97

Who owns the niche?

The top 5 brands hold 84% of demand, so 16% of the market is open.

16%

open market share

Brands · sellers13 · 102
Top-5 product click share51%
Open market16%
Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 25 products

Sponsored placement68%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews8,205

Top After Tanning Bed Lotion products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

$0$962$2K$3K$4K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

102

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

51%

Top 20: 96%

Open market

13%

  • Brown Sugar23%
  • Australian Gold22%
  • Hawaiian Tropic20%
  • Hempz11%
  • Devoted Creations9%
  • THE FOX TAN3%
  • Open — no brand owns it (7 brands, 13%)

What reviews say buyers love and hate about After Tanning Bed Lotion

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Smell41%

Light scent

Moist/Dry13%

Amazing moisturizer

Soft Feel6%

smooth and creamy

Quality-Overall4%

I purchased this lotion based on the great reviews here on amazon

Value For Money3%

Great deal

What buyers complain about

60% of reviews
Smell33%

Chemical smell

Allergies6%

Caused an allergic reaction

Skin Health4%

BURNS MY SKIN

Value For Money3%

little expensive

Moist/Dry3%

Seemed dried out

After Tanning Bed Lotion return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

9%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
47%
2Motor Power
11%
3Leak-Proof
7%
4Advertised Vs Actual Product
6%
5Product Condition
5%

Common After Tanning Bed Lotion questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores After Tanning Bed Lotion 40/100 on Amazon United States — Skip it. The niche generates $24K/yr across 25 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -42.4% over the last 90 days.
After Tanning Bed Lotion buyers on Amazon United States complain most about Smell, Allergies, Skin Health, the themes mined from the niche's reviews. Its return rate is 0.7%.