Is after sun spray profitable to sell on Amazon United States?

The niche generates $886K/yr across 6 tracked products. 90-day search growth is +200.3%. Flapen's verdict: Launch it (59/100).

How competitive is the after sun spray niche?

4 brands and 291 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in after sun spray?

Top complaints mined from reviews: Oily/Greasy, Smell, Heating. The return rate is 0.3%.

When does demand for after sun spray peak?

Demand peaks in May–Jun–Jul; the busiest month runs 20.9× the quietest.

What does it cost to enter the after sun spray niche?

Listings span $11.58–$69.54; the average listing price is $30.82 (sweet spot $15–$100). The average incumbent carries 2,962 reviews — the moat a new listing must climb.

after sun spray

Launch it

A $886K/yr market growing +200.3% this quarter with returns at 0.3% — clears our launch bar.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Growth

Incredible+200.3%

90-day search growth — must beat 0% to launch

Conversion

Incredible13.1%

search→purchase rate — share of searches ending in a sale

Avg price

Incredible$30.82

avg listing price — sweet spot $15–$100

Price range

Great$11.58–$69.54

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$886K

$886K/yr · 220K searches

Review moat

Okay2,962

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad97%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Trending

According to Flapen's Amazon United States niche tracking, after sun spray is a $886K/yr Amazon United States market (220K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 59/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

after sun spray market data

Units sold / yr: 25K–30K; avg 4,000–5,000/product
Revenue / yr: $771K–$925K; units × avg price
Conversion rate: 13.1%
Avg BSR: #50
Page quality: 0%
Prime: 83%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 60 months
Avg seller age: 132 days

Competition & brand share

The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

291

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

97%

Top 20: 100%

Open market

Solar Recover81%
Sun Bum10%
Neutrogena6%
Babo Botanicals4%

Demand & seasonality

Weekly Amazon search volume, last 93 weeks — +200.3% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 20.9×

Open Trend

Top after sun spray search terms

after sun spray58K/yr +275.0%5.5% conv.
solar recovery save your skin39K/yr +764.7%12.6% conv.
solar recovery22K/yr +233.3%9.7% conv.
solar recovery spray45K/yr -5.2%8.9% conv.
solar recover16K/yr +139.5%9.8% conv.
neutrogena after sun spray4K/yr +380.9%8.1% conv.
solar spray5K/yr +138.4%10.4% conv.
aftersun spray5K/yr +194.2%5.8% conv.
sun bum cool down spray4K/yr +352.1%17.3% conv.
after sun spray blue bottle2K/yr +841.4%10.0% conv.

All search terms

Top after sun spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Solar Recover After Sun Moisturizing Spray (12 Ounce) - Hydrating Facial and Body Mist - 2460 Sprays of Sunburn Relief With Vitamin E and Calendula - Lotion Delivered in Water - Made in the USA

Solar Recover$27.454.7★7,865 rev

Solar Recover After Sun Moisturizing Spray 2-Pack (12oz Each) Hydrating Facial & Body Mist for Sunburn Relief 2460 Sprays Per Bottle Vitamin E & Calendula All Natural After Sun Lotion Alternative

Solar Recover$47.004.8★2,559 rev

Sun Bum Cool Down Aloe Vera Spray - Vegan After Sun Care to Soothe and Hydrate Sunburn - 6 oz

Sun Bum$11.584.4★3,333 rev

Neutrogena Sun Rescue After Sun Rehydrating Spray with Hyaluronic Acid Vegan and Lightweight 48-Moisturizing Skin and Body Mist Non-Comedogenic Hydration 6.7 Oz

Neutrogena$15.284.7★1,210 rev

Babo Botanicals After Sun Soothing Mist - Aloe Vera & Cucumber - For Face Body & Sensitive Skin - Non-Aerosol - No-touch application - EWG Verified - Alcohol-Free - Scented with cucumber extract

Babo Botanicals$14.064.5★246 rev

Newest

by launch date

Babo Botanicals After Sun Soothing Mist - Aloe Vera & Cucumber - For Face Body & Sensitive Skin - Non-Aerosol - No-touch application - EWG Verified - Alcohol-Free - Scented with cucumber extract

Babo Botanicals$14.06246 rev

4y ago

Neutrogena Sun Rescue After Sun Rehydrating Spray with Hyaluronic Acid Vegan and Lightweight 48-Moisturizing Skin and Body Mist Non-Comedogenic Hydration 6.7 Oz

Neutrogena$15.281,210 rev

4y ago

Solar Recover After Sun Moisturizing Spray 3-Pack (12oz Each) Hydrating Facial & Body Mist for Sunburn Relief 2460 Sprays Per Bottle Vitamin E & Calendula All Natural After Sun Lotion Alternative

Solar Recover$69.542,559 rev

6y ago

Solar Recover After Sun Moisturizing Spray 2-Pack (12oz Each) Hydrating Facial & Body Mist for Sunburn Relief 2460 Sprays Per Bottle Vitamin E & Calendula All Natural After Sun Lotion Alternative

Solar Recover$47.002,559 rev

10y ago

Sun Bum Cool Down Aloe Vera Spray - Vegan After Sun Care to Soothe and Hydrate Sunburn - 6 oz

Sun Bum$11.583,333 rev

14y ago

What buyers say about after sun spray

What buyers praise and complain about, mined from review topics.

What buyers love

Smell25%

“The nice delicate smell was very refreshing”

Efficiency10%

“Really does work”

Quality-Overall10%

“Neutrogena makes good stuff”

Moist/Dry7%

“feel like it is moisturizing well”

Suitability Dry Skin6%

“leaves my skin hydrated without feeling sticky”

Suitability Hot Weather4%

“A Must-Have for Beach and Pool Days”

Ease Of Application4%

“Easy to apply”

Heating Element3%

“It cools your sunburn off so well”

Ease Of Use3%

“Easy to use”

Soft Feel3%

“Glides on smoothly”

What buyers complain about

Oily/Greasy16%

“it's very oily on skin”

Smell15%

“It smelled disgusting”

Heating7%

“Two; the oils in this product promote heat in sunburnt skin, not cool it down”

Moist/Dry6%

“made the poor sunburned skin angrier”

Value For Money5%

“It's pricey”

Grip4%

“makes it so slippery”

Suitability Dry Skin3%

“Didnt cool my skin at all”

Adhesion/Stickiness3%

“Sticky”

Leak-Proof3%

“Leak-o-matic”

Allergies3%

“made the poor sunburned skin angrier”

Top return reasons

Smell31%

Leak-Proof15%

Functionality-Overall9%

Advertised Vs Actual Product9%

Value For Money7%

Product Condition5%

Defective Material/Parts3%

Ingredients-Overall3%

Adhesion/Stickiness2%

Moist/Dry2%

Common questions

Is after sun spray profitable to sell on Amazon United States?: The niche generates $886K/yr across 6 tracked products. 90-day search growth is +200.3%. Flapen's verdict: Launch it (59/100).
How competitive is the after sun spray niche?: 4 brands and 291 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in after sun spray?: Top complaints mined from reviews: Oily/Greasy, Smell, Heating. The return rate is 0.3%.
When does demand for after sun spray peak?: Demand peaks in May–Jun–Jul; the busiest month runs 20.9× the quietest.
What does it cost to enter the after sun spray niche?: Listings span $11.58–$69.54; the average listing price is $30.82 (sweet spot $15–$100). The average incumbent carries 2,962 reviews — the moat a new listing must climb.