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After Sun Lotion Travel Size

a small market ($57K/yr) — After Sun Lotion Travel Size doesn't clear our bar today.

Flapen Score

48
Skip it

Ranks 5,071 of 10,978 Beauty & Personal Care niches · on the category median

Market size 14Growth 53Conversion 75Competition 44Returns 96Price range 62Avg price 53Brand share 50Review moat 24Quality gap 23
This niche Category average · 10,978 niches

Is After Sun Lotion Travel Size profitable on Amazon?

According to Flapen's Amazon United States niche tracking, After Sun Lotion Travel Size is a $57K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.

After Sun Lotion Travel Size: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +24.4% over the last 90 days and 7.1% of searches end in a purchase.

$57K

revenue / yr

Units sold / yr6K
Search volume / yr+24.4%65K
Conversion rate7.1%
Avg price$12.38

Who owns the niche?

The top 5 brands hold 75% of demand, so 25% of the market is open.

25%

open market share

Brands · sellers15 · 76
Top-5 product click share59%
Open market25%
Avg brand age66 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement79%
New entrants (1y)3· 3 succeeded
Avg rating4.6★
Avg reviews5,340

Top After Sun Lotion Travel Size products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

$0$6K$11K$17K$23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

76

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

21%

  • Sun Bum30%
  • Hawaiian Tropic22%
  • Neutrogena9%
  • VACATION8%
  • BLUE LIZARD6%
  • Badger4%

After Sun Lotion Travel Size demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume65KCVR7.1%Products19Brands15Top 5 Brands75%OOS Rate0.0%Rating4.6★Reviews5,340Avg BSR#37
4K3KSpike '25Holiday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 5.3×

Top After Sun Lotion Travel Size search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • after sun lotion travel size30K/yr
  • travel size after sun lotion12K/yr
  • after sun travel size9K/yr
  • travel after sun lotion7K/yr
  • travel size after sun4K/yr
  • after sun care travel size3K/yr

What reviews say buyers love and hate about After Sun Lotion Travel Size

What buyers mention most, as a share of all reviews.

What buyers love

69% of reviews
Smell24%

Light scent

Moist/Dry12%

Amazing moisturizer

Quality-Overall7%

Good product, worked as needed

Value For Money5%

GREAT PRICE

Suitability Combination Skin5%

soothes the skin

What buyers complain about

56% of reviews
Smell25%

Awful Smell

Allergies9%

skin reaction

Skin Health5%

BURNS MY SKIN

Dilute/Watery3%

Watered down

Thickness3%

It tends to go on thick

After Sun Lotion Travel Size return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

19%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
37%
2Leak-Proof
11%
3Size-Overall
10%
4Product Condition
7%
5Advertised Vs Actual Product
6%

Common After Sun Lotion Travel Size questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores After Sun Lotion Travel Size 48/100 on Amazon United States — Skip it. The niche generates $57K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved +24.4% over the last 90 days.
Search demand for After Sun Lotion Travel Size on Amazon United States peaks in May–Jun, where the busiest month runs 5.3× the quietest.