Is after sun lotion travel size profitable to sell on Amazon United States?

The niche generates $57K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is +24.4%. Flapen's verdict: Skip it (48/100).

How competitive is the after sun lotion travel size niche?

15 brands and 76 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in after sun lotion travel size?

Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.8%.

When does demand for after sun lotion travel size peak?

Demand peaks in May–Jun; the busiest month runs 5.3× the quietest.

What does it cost to enter the after sun lotion travel size niche?

Listings span $4.04–$33.22; the average listing price is $12.38 (sweet spot $15–$100). The average incumbent carries 5,340 reviews — the moat a new listing must climb.

after sun lotion travel size

Skip it

A small market ($57K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great7.1%

search→purchase rate — share of searches ending in a sale

Price range

Good$4.04–$33.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+24.4%

90-day search growth — must beat 0% to launch

Avg price

Good$12.38

avg listing price — sweet spot $15–$100

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad5,340.32

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$57K

$57K/yr · 65K searches

According to Flapen's Amazon United States niche tracking, after sun lotion travel size is a $57K/yr Amazon United States market (65K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in May–Jun. Verdict: Skip it — 48/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

after sun lotion travel size market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $62K–$74K; units × avg price
Conversion rate: 7.1%
Avg BSR: #37
Page quality: 0%
Prime: 100%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 66 months
Avg seller age: 130 days

Competition & brand share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

21%

Sun Bum30%
Hawaiian Tropic22%
Neutrogena9%
VACATION8%
BLUE LIZARD6%
Badger4%

Demand & seasonality

Weekly Amazon search volume, last 69 weeks — +24.4% search growth over the last 90 days.

Peak months: May, Jun · busiest ÷ quietest = 5.3×

Open Trend

Top after sun lotion travel size search terms

after sun lotion travel size30K/yr +1.3%6.7% conv.
travel size after sun lotion12K/yr +34.5%6.2% conv.
after sun travel size9K/yr +54.8%5.0% conv.
travel after sun lotion7K/yr +51.0%6.4% conv.
travel size after sun4K/yr +72.9%5.1% conv.
after sun care travel size3K/yr +31.2%5.2% conv.

All search terms

Top after sun lotion travel size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Bum Cool Down Aloe Vera Lotion - Vegan After Sun Care with Cocoa Butter to Soothe and Hydrate Sunburn - Travel Size - 3 oz

Sun Bum$9.244.7★9,387 rev

Neutrogena Sun Rescue After Sun Medicated Relief Gel with 0.45% Camphor External Analgesic For Cooling & Soothing Painful Sunburn & Itch Relief Fragrance-Free 3 Oz

Neutrogena$8.754.6★184 rev

Hawaiian Tropic After Sun Lotion Lime Coolada Case 12 mini bottles | After Sun Care Travel Essentials Aloe Vera Lotion 2 fl oz each (Pack of 12)

Hawaiian Tropic$33.224.8★6,443 rev

Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz

Hawaiian Tropic$10.434.5★14,754 rev

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.

BLUE LIZARD$12.184.7★225 rev

Newest

by launch date

Heal Aftersun Lotion with Aloe Vera | After Sun Lotion for Sunburn Relief | After Sun Skin Care Soothing Foam | After Sun Care After Sun Travel Size 3.3 oz

Heal by InnovaCorium$14.6539 rev

4mo ago

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.

BLUE LIZARD$12.18225 rev

9mo ago

VACATION Mini After Sun Aloe Vera Gel 1 Fluid Ounce Pack of 6 - Soothing Sunburn Relief Hydrating Cooling Non-Sticky Travel Size

VACATION$23.27299 rev

10mo ago

KONEUK 30 Pack Aloe Vera Gel for Face Hair Skin 99% Pure Aloe Vera Gel for After Sun Skin Care Bulk Aloe Gel Travel Size for All Skin Types

KONEUK$9.44443 rev

1y ago

Hawaiian Tropic After Sun Lotion Lime Coolada Case 12 mini bottles | After Sun Care Travel Essentials Aloe Vera Lotion 2 fl oz each (Pack of 12)

Hawaiian Tropic$33.226,443 rev

1y ago

What buyers say about after sun lotion travel size

What buyers praise and complain about, mined from review topics.

What buyers love

Smell24%

“Light scent”

Moist/Dry12%

“Amazing moisturizer”

Quality-Overall7%

“Good product, worked as needed”

Value For Money5%

“GREAT PRICE”

Suitability Combination Skin5%

“soothes the skin”

Suitability Dry Skin4%

“keeps it from feeling dry or tight”

Soft Feel4%

“Softens skin”

Efficiency4%

“Amazingly Effective”

Size-Overall3%

“Fit's perfectly in my hand”

Absorbency3%

“Absorbs well”

What buyers complain about

Smell25%

“Awful Smell”

Allergies9%

“skin reaction”

Skin Health5%

“BURNS MY SKIN”

Dilute/Watery3%

“Watered down”

Thickness3%

“It tends to go on thick”

Product Condition3%

“My product arrived 1/2 used”

Moist/Dry2%

“It didnt seem to provide moisture”

Sensitivity-Overall2%

“If you have sensitive skin do not get this”

Suitability Dry Skin2%

“because I don't feel that it's dry”

Size-Overall2%

“The tube is quite large”

Top return reasons

Smell37%

Leak-Proof11%

Size-Overall10%

Product Condition7%

Advertised Vs Actual Product6%