After Sun Lotion
MaybeAn estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so After Sun Lotion is a Maybe.
- Flapen Score
- 57 / 100Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 4857
- Market size
- $3.0M/yr2.3M searches / yr
- 90-day growth
- +128.7%search demand this quarter
- Competition
- 84%top-5 click share · 4 brands · 84 sellers
Flapen Score
After Sun Lotion against its category
The dotted line is the Beauty & Personal Care average. Past it, After Sun Lotion is stronger. Inside it, weaker.
Market
The After Sun Lotion market on Amazon at a glance
Shoppers on Amazon United States searched for After Sun Lotion 2.3M times last year and spent an estimated $3.0M. All 4 brands take every click. Demand peaks in May–Jun–Jul. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 10.6% of those searches ended in a purchase.
Shoppers searched for this 2.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.6% of those searches ended in a purchase. Searches in the last 90 days moved +128.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.0M a year.
- Searches, last 12 months
- 2.3M
- Growth, 90 days vs prior 90
- +128.7%
- Conversion, latest week
- 10.6%
- Market size, estimated
- $3.0Ma year
- Peak month
- June19.1× the quietest month
- Top search term
- after sun lotion644K searches a year
02 · Price
A sale here is worth $12.58.
Listings sell for $12.58 on average, from $6.31 to $20.49. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 15,000 to 20,000 of them. At $12.58 that is $189K to $252K a year per listing.
- Average price
- $12.58under the $15 to $100 sweet spot
- Price range
- $6.31–$20.49
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 15,000–20,000
- Revenue per listing a year
- $189K–$252K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #12 within Sunscreens & Tanning Products. It carries 9,889 reviews at 4.67 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #12in Sunscreens & Tanning Products
- Average rating
- 4.67 starsAmazon United States average 4.42 stars
- Average reviews
- 9,889per listing
- Listings tracked
- 10
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 59 months
Products
Top After Sun Lotion products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
4 flat
Sellers
84
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Brand 183%
- Brand 26%
- Brand 36%
- Brand 45%
Demand
After Sun Lotion search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 19.1×
Search terms
Top After Sun Lotion search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- after sun lotion644K/yr
- hawaiian tropic421K/yr
- hawaiian tropic after sun179K/yr
- after sun198K/yr
- after sun skin care99K/yr
- hawaiian tropic after sun body butter92K/yr
- aftersun153K/yr
- hawaiian tropic after sun lotion120K/yr
- aftersun lotion45K/yr
- after sun care58K/yr
Reviews and returns
What reviews say buyers love and hate about After Sun Lotion
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
23 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common After Sun Lotion questions
Answered from the same tracked data.