Is after sun gel profitable to sell on Amazon United States?

The niche generates $154K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +104.9%. Flapen's verdict: Worth a look (52/100).

How competitive is the after sun gel niche?

11 brands and 592 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in after sun gel?

Top complaints mined from reviews: Smell, Allergies, Skin Health. The return rate is 0.6%.

When does demand for after sun gel peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.3× the quietest.

What does it cost to enter the after sun gel niche?

Listings span $4.04–$19.05; the average listing price is $9.63 (sweet spot $15–$100). The average incumbent carries 9,878 reviews — the moat a new listing must climb.

after sun gel

Worth a look

Shows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible12.6%

search→purchase rate — share of searches ending in a sale

Growth

Great+104.9%

90-day search growth — must beat 0% to launch

Market size

Okay$154K

$154K/yr · 127K searches

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay$9.63

avg listing price — sweet spot $15–$100

Price range

Okay$4.04–$19.05

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,877.56

avg incumbent reviews — the moat a new listing must climb

Signals Trending

According to Flapen's Amazon United States niche tracking, after sun gel is a $154K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

after sun gel market data

Units sold / yr: 15K–20K; avg 750–1,000/product
Revenue / yr: $144K–$193K; units × avg price
Conversion rate: 12.6%
Avg BSR: #33
Page quality: 0%
Prime: 100%
Sponsored: 83%
Out of stock: 0.0%
Avg brand age: 77 months
Avg seller age: 132 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

592

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

Sun Bum36%
Banana Boat28%
Amazon Basics9%
Amazon Essentials6%
Sunburnt6%
Hawaiian Tropic4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +104.9% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Open Trend

Top after sun gel search terms

after sun gel23K/yr +194.2%8.9% conv.
after sun aloe14K/yr +162.3%10.7% conv.
sunburn gel31K/yr -0.1%5.0% conv.
sun bum aloe10K/yr +148.8%22.8% conv.
aloe after sun11K/yr +68.2%12.1% conv.
banana boat aloe vera gel12K/yr +88.4%13.6% conv.
sun burn gel5K/yr +120.5%11.4% conv.
sun bum cool down gel4K/yr +214.6%18.5% conv.
banana boat aloe4K/yr +145.0%14.2% conv.
sun bum aloe vera gel3K/yr +154.1%21.4% conv.

All search terms

Top after sun gel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz

Sun Bum$11.044.7★8,889 rev

Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each

Banana Boat$12.064.7★2,175 rev

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)

Amazon Basics$4.044.7★2,826 rev

Amazon Essentials After Sun Gel with Aloe Lidocaine and Menthol 16 Fluid Ounce (1 Pack) (Previously Amazon Basics)

Amazon Essentials$4.414.6★4,672 rev

EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006

Sunburnt$8.074.8★3,125 rev

Newest

by launch date

BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.

BLUE LIZARD$12.18225 rev

9mo ago

Banana Boat Cooling After Sun Gel 8oz | Aloe Vera and Vitamin E Gel After Sun Care Cooling Gel Aloe Vera Gel for Sunburn Relief 8oz

Banana Boat$4.14424 rev

3y ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)

Amazon Basics$4.042,826 rev

3y ago

Banana Boat Aloe After Sun Spray 6Fl Oz | Aloe Vera Spray with Cucumber Extract and Vitamin E After Sun Care for Sunburn Relief 6Fl Oz

Banana Boat$10.40856 rev

4y ago

Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each

Banana Boat$12.062,175 rev

5y ago

What buyers say about after sun gel

What buyers praise and complain about, mined from review topics.

What buyers love

Smell15%

“Amazing smell”

Quality-Overall14%

“Great product, as described”

Moist/Dry10%

“Amazing moisturizer”

Suitability Combination Skin6%

“keeps my skin clear”

Value For Money5%

“GREAT PRICE”

Suitability Dry Skin5%

“It relieves my dry skin”

Soft Feel5%

“Soft skin”

Absorbency4%

“absorbs beautifully”

Allergies3%

“No irritation”

Efficiency3%

“It really does work”

What buyers complain about

Smell18%

“Chemical smell”

Allergies17%

“Skin irritation”

Skin Health5%

“Red, burning, irritated skin”

Ingredients-Overall3%

“Therefore, there is something wrong in the formula/process”

Moist/Dry3%

“Not moisturizing at all”

Dilute/Watery2%

“Some of the bottles I have purchased lately have been very watery”

Sensitivity-Overall2%

“Burns”

Thickness2%

“Not as thick as when I buy it at Walmart”

Value For Money2%

“Its overpriced”

Product Condition2%

“It was used”

Top return reasons

Smell32%

Leak-Proof13%

Size-Overall8%

Product Condition7%

Advertised Vs Actual Product6%