After Sun Gel
MaybeAn estimated 0.6% of orders come back. But the products selling today already average 4.7★, so After Sun Gel is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $154K/yr127K searches / yr
- 90-day growth
- +104.9%search demand this quarter
- Competition
- 66%top-5 click share · 11 brands · 592 sellers
Flapen Score
After Sun Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, After Sun Gel is stronger. Inside it, weaker.
Market
The After Sun Gel market on Amazon at a glance
Shoppers on Amazon United States searched for After Sun Gel 127K times last year and spent an estimated $154K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 12.6% of those searches ended in a purchase.
Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +104.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.
- Searches, last 12 months
- 127K
- Growth, 90 days vs prior 90
- +104.9%
- Conversion, latest week
- 12.6%
- Market size, estimated
- $154Ka year
- Peak month
- June4.3× the quietest month
- Top search term
- after sun gel23K searches a year
02 · Price
A sale here is worth $9.63.
Listings sell for $9.63 on average, from $4.04 to $19.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $9.63 that is $7K to $10K a year per listing.
- Average price
- $9.63under the $15 to $100 sweet spot
- Price range
- $4.04–$19.05
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $7K–$10K
- Returns
- 0.6%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Sunscreens & Tanning Products. It carries 9,878 reviews at 4.65 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #33in Sunscreens & Tanning Products
- Average rating
- 4.65 starsAmazon United States average 4.42 stars
- Average reviews
- 9,878per listing
- Listings tracked
- 18
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 77 months
Products
Top After Sun Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz
- Price
- $11.04
- Rating
- 4.7/5
- Reviews
- 8,889
- Age
- 15y ago

Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 2,175
- Age
- 5y ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)
- Price
- $4.04
- Rating
- 4.7/5
- Reviews
- 2,826
- Age
- 3y ago

Amazon Essentials After Sun Gel with Aloe Lidocaine and Menthol 16 Fluid Ounce (1 Pack) (Previously Amazon Basics)
- Price
- $4.41
- Rating
- 4.6/5
- Reviews
- 4,672
- Age
- 7y ago

EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006
- Price
- $8.07
- Rating
- 4.8/5
- Reviews
- 3,125
- Age
- 17y ago
Trending
estimated 90-day click momentum
BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 9mo ago

Badger Organic Aloe Vera Gel for Face & Body 96% Pure Unscented Organic Aloe Gel for Cooling Soothing Non-Sticky Sunburn Relief Vegan Fair Trade & Hypoallergenic 4 fl oz
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 1,772
- Age
- 8y ago

EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006
- Price
- $8.07
- Rating
- 4.8/5
- Reviews
- 3,125
- Age
- 17y ago

Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz
- Price
- $10.43
- Rating
- 4.5/5
- Reviews
- 14,754
- Age
- 10y ago

Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz
- Price
- $11.04
- Rating
- 4.7/5
- Reviews
- 8,889
- Age
- 15y ago
Newest
by launch date
BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 9mo ago

Banana Boat Cooling After Sun Gel 8oz | Aloe Vera and Vitamin E Gel After Sun Care Cooling Gel Aloe Vera Gel for Sunburn Relief 8oz
- Price
- $4.14
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 3y ago

Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)
- Price
- $4.04
- Rating
- 4.7/5
- Reviews
- 2,826
- Age
- 3y ago

Banana Boat Aloe After Sun Spray 6Fl Oz | Aloe Vera Spray with Cucumber Extract and Vitamin E After Sun Care for Sunburn Relief 6Fl Oz
- Price
- $10.40
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 4y ago

Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 2,175
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 flat
Sellers
592
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
66%
Top 20: 100%
Open market
11%
- Sun Bum36%
- Banana Boat28%
- Amazon Basics9%
- Amazon Essentials6%
- Sunburnt6%
- Hawaiian Tropic4%
- Open — no brand owns it (5 brands, 11%)
Demand
After Sun Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×
Search terms
Top After Sun Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- after sun gel23K/yr
- after sun aloe14K/yr
- sunburn gel31K/yr
- sun bum aloe10K/yr
- aloe after sun11K/yr
- banana boat aloe vera gel12K/yr
- sun burn gel5K/yr
- sun bum cool down gel4K/yr
- banana boat aloe4K/yr
- sun bum aloe vera gel3K/yr
Reviews and returns
What reviews say buyers love and hate about After Sun Gel
We read the reviews and the return reasons for every product selling here.
“Chemical smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common After Sun Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









