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After Sun Gel

Maybe

An estimated 0.6% of orders come back. But the products selling today already average 4.7★, so After Sun Gel is a Maybe.

Filters Trending
Flapen Score
52
52 / 100
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Market size
$154K/yr127K searches / yr
90-day growth
+104.9%search demand this quarter
Competition
66%top-5 click share · 11 brands · 592 sellers

Flapen Score

After Sun Gel against its category

The dotted line is the Beauty & Personal Care average. Past it, After Sun Gel is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The After Sun Gel market on Amazon at a glance

Shoppers on Amazon United States searched for After Sun Gel 127K times last year and spent an estimated $154K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 12.6% of those searches ended in a purchase.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.6% of those searches ended in a purchase. Searches in the last 90 days moved +104.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $154K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
+104.9%
Conversion, latest week
12.6%
Market size, estimated
$154Ka year
Peak month
June4.3× the quietest month
Top search term
after sun gel23K searches a year

02 · Price

A sale here is worth $9.63.

Listings sell for $9.63 on average, from $4.04 to $19.05. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At $9.63 that is $7K to $10K a year per listing.

Average price
$9.63under the $15 to $100 sweet spot
Price range
$4.04–$19.05
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
$7K–$10K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #33 within Sunscreens & Tanning Products. It carries 9,878 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#33in Sunscreens & Tanning Products
Average rating
4.65 starsAmazon United States average 4.42 stars
Average reviews
9,878per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top After Sun Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 flat

Sellers

592

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

11%

  • Brand 136%
  • Brand 228%
  • Brand 39%
  • Brand 46%
  • Brand 56%
  • Brand 64%
  • Open — no brand owns it (5 brands, 11%)

Demand

After Sun Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×

Search terms

Top After Sun Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • after sun gel23K/yr
  • after sun aloe14K/yr
  • sunburn gel31K/yr
  • sun bum aloe10K/yr
  • aloe after sun11K/yr
  • banana boat aloe vera gel12K/yr
  • sun burn gel5K/yr
  • sun bum cool down gel4K/yr
  • banana boat aloe4K/yr
  • sun bum aloe vera gel3K/yr

Reviews and returns

What reviews say buyers love and hate about After Sun Gel

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Smell”
18%of negative reviews mention “Smell”
0.6%of orders come back
“Chemical smell”
A buyer, on “Smell”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common After Sun Gel questions

Answered from the same tracked data.