After Sun Gel
After Sun Gel shows low returns (0.6%), but strong incumbent ratings (4.7★) keeps it on the watch list.
Flapen Score
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Is After Sun Gel profitable on Amazon?
According to Flapen's Amazon United States niche tracking, After Sun Gel is a $154K/yr Amazon United States market (127K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 52/100.
After Sun Gel: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +104.9% over the last 90 days and 12.6% of searches end in a purchase.
$154K
revenue / yr
Who owns the niche?
The top 5 brands hold 85% of demand, so 15% of the market is open.
15%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.
0/100
page quality · 18 products
Top After Sun Gel products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz
- Price
- $11.04
- Rating
- 4.7/5
- Reviews
- 8,889
- Age
- 15y ago
Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 2,175
- Age
- 5y ago
Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)
- Price
- $4.04
- Rating
- 4.7/5
- Reviews
- 2,826
- Age
- 3y ago
Amazon Essentials After Sun Gel with Aloe Lidocaine and Menthol 16 Fluid Ounce (1 Pack) (Previously Amazon Basics)
- Price
- $4.41
- Rating
- 4.6/5
- Reviews
- 4,672
- Age
- 7y ago
EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006
- Price
- $8.07
- Rating
- 4.8/5
- Reviews
- 3,125
- Age
- 17y ago
Trending
90-day click momentum
BLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 9mo ago
Badger Organic Aloe Vera Gel for Face & Body 96% Pure Unscented Organic Aloe Gel for Cooling Soothing Non-Sticky Sunburn Relief Vegan Fair Trade & Hypoallergenic 4 fl oz
- Price
- $7.80
- Rating
- 4.7/5
- Reviews
- 1,772
- Age
- 8y ago
EMCW9 Ultra Hydrating Aloe Vera Gel by Sunburnt 6 Ounce Clear SUNB21006
- Price
- $8.07
- Rating
- 4.8/5
- Reviews
- 3,125
- Age
- 17y ago
Hawaiian Tropic After Sun Body Butter with Coconut Oil 8 oz After Sun Lotion After Sun Moisturizer Coconut Body Butter After Sun Care After Sun Skin Care 8 oz
- Price
- $10.43
- Rating
- 4.5/5
- Reviews
- 14,754
- Age
- 10y ago
Sun Bum Cool Down Aloe Vera Gel - Vegan After Sun Care to Soothe and Hydrate Sunburn - 8 oz
- Price
- $11.04
- Rating
- 4.7/5
- Reviews
- 8,889
- Age
- 15y ago
Newest
by launch dateBLUE LIZARD After Sun Soothing Lotion Lightweight Formula with Shea Butter Soothes and Moisturizes Proven to Reduce the Look of Redness Instant Hydration Vegan Hypoallergenic 6 oz.
- Price
- $12.18
- Rating
- 4.7/5
- Reviews
- 225
- Age
- 9mo ago
Banana Boat Cooling After Sun Gel 8oz | Aloe Vera and Vitamin E Gel After Sun Care Cooling Gel Aloe Vera Gel for Sunburn Relief 8oz
- Price
- $4.14
- Rating
- 4.6/5
- Reviews
- 424
- Age
- 3y ago
Amazon Basics Sunburn Relief Gel with Aloe Vera Soothing Cooling Itch Relief 8 oz Pack of 1 (Previously Solimo)
- Price
- $4.04
- Rating
- 4.7/5
- Reviews
- 2,826
- Age
- 3y ago
Banana Boat Aloe After Sun Spray 6Fl Oz | Aloe Vera Spray with Cucumber Extract and Vitamin E After Sun Care for Sunburn Relief 6Fl Oz
- Price
- $10.40
- Rating
- 4.7/5
- Reviews
- 856
- Age
- 4y ago
Banana Boat Soothing After Sun Gel with Aloe Twin Pack | Aloe Vera Gel Sunburn Relief After Sun Care 16 fl oz each
- Price
- $12.06
- Rating
- 4.7/5
- Reviews
- 2,175
- Age
- 5y ago
Competition: brands, sellers & click share
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
Brands
11 flat
Sellers
592
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
11%
- Sun Bum36%
- Banana Boat28%
- Amazon Basics9%
- Amazon Essentials6%
- Sunburnt6%
- Hawaiian Tropic4%
- Open — no brand owns it (5 brands, 11%)
After Sun Gel demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May, Jun, Jul · busiest ÷ quietest = 4.3×
Top After Sun Gel search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- after sun gel23K/yr
- after sun aloe14K/yr
- sunburn gel31K/yr
- sun bum aloe10K/yr
- aloe after sun11K/yr
- banana boat aloe vera gel12K/yr
- sun burn gel5K/yr
- sun bum cool down gel4K/yr
- banana boat aloe4K/yr
- sun bum aloe vera gel3K/yr
What reviews say buyers love and hate about After Sun Gel
What buyers mention most, as a share of all reviews.
What buyers love
69% of reviews“Amazing smell”
“Great product, as described”
“Amazing moisturizer”
“keeps my skin clear”
“GREAT PRICE”
What buyers complain about
56% of reviews“Chemical smell”
“Skin irritation”
“Red, burning, irritated skin”
“Therefore, there is something wrong in the formula/process”
“Not moisturizing at all”
After Sun Gel return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
18%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common After Sun Gel questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
