after shave spray
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Review moat
Good953.17avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Price range
Okay$9.70–$19.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$193K$193K/yr · 242K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, after shave spray is a $193K/yr Amazon United States market (242K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 39/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
after shave spray market data
- Units sold / yr
- 13K–15K
- avg 750–1,000/product
- Revenue / yr
- $160K–$192K
- units × avg price
- Conversion rate
- 6.3%
- Avg BSR
- #82
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 1.1%
- Avg brand age
- 66 months
- Avg seller age
- 153 days
Competition & brand share
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
34
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
77%
Top 20: 100%
Open market
0%
- L381%
- barber marmara19%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.5% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.7×
Top after shave spray search terms
- level 3 aftershave cologne57K/yr
- aftershave barber18K/yr
- barber alcohol19K/yr
- barber aftershave spray18K/yr
- barber alcohol spray18K/yr
- barber cologne14K/yr
- marmara barber cologne14K/yr
- level 3 aftershave15K/yr
- hair perfume for men9K/yr
- hair cologne for men8K/yr
Top after shave spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving 13.5 floz/ 400ml
L3$11.074.7★3,365 rev
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
L3$11.304.6★240 rev
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
L3$11.664.7★342 rev
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Styling Powder Included (Aqua)
L3$14.224.6★485 rev
Marmara Barber Cologne - Best Choice of Modern Barbers and Traditional Shaving Fans Spray Bottle 8.5 fl oz. (250 ml No1)
barber marmara$10.144.7★751 rev
Newest
by launch dateL3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
L3$11.30240 rev
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
L3$11.66342 rev
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
L3$11.60316 rev
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Styling Powder Included (Aqua)
L3$14.22485 rev
barber marmara No.17 Eau de Cologne Gift Set for Men Mini Aftershave Sprays Turkish Barbershop EDC Travel Size Cologne Set Fresh Woody Citrus Long Lasting Fragrances 7 x 50ml
barber marmara$19.26463 rev
Trending
90-day click momentumL3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
L3$11.304.6★
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving
L3$11.604.7★
L3 Level 3 After Shave Spray Cologne - Softens Skin - Refreshes and Relieves Face and Skin - Moisturizing Formula Level Three After Shaving 13.5 floz/ 400ml
L3$11.074.7★
barber marmara No.17 Eau de Cologne Gift Set for Men Mini Aftershave Sprays Turkish Barbershop EDC Travel Size Cologne Set Fresh Woody Citrus Long Lasting Fragrances 7 x 50ml
barber marmara$19.264.3★
Marmara Barber Cologne - Best Choice of Modern Barbers and Traditional Shaving Fans (No 1 Purple 500ml x 1 Bottle)
barber marmara$15.494.7★
What buyers say about after shave spray
What buyers praise and complain about, mined from review topics.What buyers love
“Clean smell”
“Excellent quality and exactly as described”
“Good deal”
“Item as described”
“it last me like the whole day”
“Works great”
“Not greasy or sticky”
“smooth”
“the purple bottle is the best by far”
“Large capacity bottle”
What buyers complain about
“Scent too strong”
“Bottle Leakage”
“Doesnt last at all”
“wasted money”
“Alcohol based”
“False marketing”
“Larger bottles”
“This is like really cheap body spray”
“Too strong”
“Has a light oily feel to it”
Common questions
- Is after shave spray profitable to sell on Amazon United States?
- The niche generates $193K/yr across 12 tracked products. 90-day search growth is -6.5%. Flapen's verdict: Skip it (39/100).
- How competitive is the after shave spray niche?
- 2 brands and 34 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in after shave spray?
- Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.0%.
- When does demand for after shave spray peak?
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- What does it cost to enter the after shave spray niche?
- Listings span $9.70–$19.26; the average listing price is $12.78 (sweet spot $15–$100). The average incumbent carries 953 reviews — the moat a new listing must climb.