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After Shave Spray

Fail

The top 5 brands take 100% of clicks, so After Shave Spray is a Fail.

Flapen Score
39
39 / 100
Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size
$193K/yr242K searches / yr
90-day growth
-6.5%search demand this quarter
Competition
77%top-5 click share · 2 brands · 34 sellers

Flapen Score

After Shave Spray against its category

The dotted line is the Beauty & Personal Care average. Past it, After Shave Spray is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The After Shave Spray market on Amazon at a glance

Shoppers on Amazon United States searched for After Shave Spray 242K times last year and spent an estimated $193K. All 2 brands take every click. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 6.3% of those searches ended in a purchase.

Shoppers searched for this 242K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $193K a year.

Searches, last 12 months
242K
Growth, 90 days vs prior 90
-6.5%
Conversion, latest week
6.3%
Market size, estimated
$193Ka year
Peak month
May1.7× the quietest month
Top search term
level 3 aftershave cologne57K searches a year

02 · Price

A sale here is worth $12.78.

Listings sell for $12.78 on average, from $9.70 to $19.26. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At $12.78 that is $10K to $13K a year per listing.

Average price
$12.78under the $15 to $100 sweet spot
Price range
$9.70–$19.26
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
$10K–$13K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #82 within Men's. It carries 953 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
1.1%
Average rank
#82in Men's
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
953per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 66 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
66 months

Products

Top After Shave Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

2 falling

Sellers

34

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 219%

Demand

After Shave Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KHoliday '24Spike '25Prime Day '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top After Shave Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • level 3 aftershave cologne57K/yr
  • aftershave barber18K/yr
  • barber alcohol19K/yr
  • barber aftershave spray18K/yr
  • barber alcohol spray18K/yr
  • barber cologne14K/yr
  • marmara barber cologne14K/yr
  • level 3 aftershave15K/yr
  • hair perfume for men9K/yr
  • hair cologne for men8K/yr

Reviews and returns

What reviews say buyers love and hate about After Shave Spray

We read the reviews and the return reasons for every product selling here.

67%of positive reviews mention “Smell”
32%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Scent too strong”
A buyer, on “Smell”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common After Shave Spray questions

Answered from the same tracked data.