After Shave Oil

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $1.8M a year.

Searches, last 12 months

2.1M

Growth, 90 days vs prior 90

-3.0%

Conversion, latest week

2.9%

Market size, estimated

$1.8Ma year

Peak month

April3.9× the quietest month

Top search term

truly1.2M searches a year

Listings sell for $30.47 on average, from $10.90 to $77.57. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 3,000 to 4,000 of them. At $30.47 that is $91K to $122K a year per listing.

Average price

$30.47inside the $15 to $100 sweet spot

Price range

$10.90–$77.57

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

60K–80K

Units per listing a year

3,000–4,000

Revenue per listing a year

$91K–$122K

Returns

0.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.5% of listings are out of stock. The average listing ranks #376 within Men's. It carries 1,622 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

12.5%

Average rank

#376in Men's

Average rating

4.37 starsAmazon United States average 4.42 stars

Average reviews

1,622per listing

Listings tracked

14

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

62 months