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After Shave for Women

Maybe

An estimated 0.4% of orders come back. But the average product has 5,609 reviews to catch up to, so After Shave for Women is a Maybe.

Flapen Score
58
58 / 100
Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48
Market size
$254K/yr302K searches / yr
90-day growth
+24.6%search demand this quarter
Competition
54%top-5 click share · 17 brands · 41 sellers

Flapen Score

After Shave for Women against its category

The dotted line is the Beauty & Personal Care average. Past it, After Shave for Women is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The After Shave for Women market on Amazon at a glance

Shoppers on Amazon United States searched for After Shave for Women 302K times last year and spent an estimated $254K. The top 5 brands take 67% of clicks. Demand peaks in Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 302K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +24.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $254K a year.

Searches, last 12 months
302K
Growth, 90 days vs prior 90
+24.6%
Conversion, latest week
5.6%
Market size, estimated
$254Ka year
Peak month
July1.6× the quietest month
Top search term
after shave for women119K searches a year

02 · Price

A sale here is worth $14.97.

Listings sell for $14.97 on average, from $7.38 to $30.93. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $14.97 that is $4K to $7K a year per listing.

Average price
$14.97under the $15 to $100 sweet spot
Price range
$7.38–$30.93
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #116 within Women's. It carries 5,609 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
2.5%
Average rank
#116in Women's
Average rating
4.46 starsAmazon United States average 4.42 stars
Average reviews
5,609per listing
Listings tracked
26

04 · Newcomers

3 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
3Amazon's first-year sales bar
Average brand age
64 months

Products

Top After Shave for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

41

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

54%

Top 20: 93%

Open market

28%

  • Brand 119%
  • Brand 218%
  • Brand 313%
  • Brand 412%
  • Brand 56%
  • Brand 65%

Demand

After Shave for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 1.6×

Search terms

Top After Shave for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • after shave for women119K/yr
  • aftershave for women40K/yr
  • womens after shave17K/yr
  • bikini oil10K/yr
  • post shave oil11K/yr
  • post shave women13K/yr
  • after shave for women bikini area9K/yr
  • after shave women9K/yr
  • after shave oil women bikini area11K/yr
  • bikini after shave for women8K/yr

Reviews and returns

What reviews say buyers love and hate about After Shave for Women

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Smell”
14%of negative reviews mention “Smell”
0.4%of orders come back
“Not fragrance free”
A buyer, on “Smell”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common After Shave for Women questions

Answered from the same tracked data.