after shave for women
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Avg price
Great$14.97avg listing price — sweet spot $15–$100
Price range
Good$7.38–$30.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Growth
Good+24.6%90-day search growth — must beat 0% to launch
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$254K$254K/yr · 302K searches
Review moat
Bad5,608.85avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, after shave for women is a $254K/yr Amazon United States market (302K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
after shave for women market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $225K–$299K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #116
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 2.5%
- Avg brand age
- 64 months
- Avg seller age
- 143 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 falling
Sellers
41
Top-5 brand share
67%
Top 20: 100%
Top-5 click share
54%
Top 20: 93%
Open market
28%
- eos19%
- Tree Hut18%
- IntiMD13%
- Truly12%
- Tend Skin6%
- Bikini Zone5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.6% search growth over the last 90 days.Peak months: Jun, Jul · busiest ÷ quietest = 1.6×
Top after shave for women search terms
- after shave for women119K/yr
- aftershave for women40K/yr
- womens after shave17K/yr
- bikini oil10K/yr
- post shave oil11K/yr
- post shave women13K/yr
- after shave for women bikini area9K/yr
- after shave women9K/yr
- after shave oil women bikini area11K/yr
- bikini after shave for women8K/yr
Top after shave for women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tree Hut Coco Colada After Shave Serum Helps Keep Skin Smooth & Soothed After Shaving Sensitive 4.3 Fl Oz
Tree Hut$10.904.6★1,426 rev
eos Cashmere Skin Collection Post-Shave Smooth Body Cream- Vanilla Cashmere 72-Hour Hydration Nourishing Body Care Shea Butter 7 fl oz
eos$7.814.8★1,333 rev
IntiMD COOCHY Intimate After Shave Protection Moisturizer Plus By : Delicate Soothing Mist For The Pubic Area & Armpits Antioxidant Formula For Razor Burns Itchiness & Ingrown Hairs
IntiMD$13.594.3★16,014 rev
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment for Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
Truly$29.974.5★4,790 rev
Tend Skin Solution for Razor Bumps and Ingrown Hair 4 Oz
Tend Skin$20.014.5★62,806 rev
Newest
by launch date
vH essentials Bikini Skin Soothing Gel with Hypochlorous Acid 3 oz. - Cools & soothes skin post-hair removal - Calms redness pain itch and irritation from razor bumps.
vH essentials$9.6147 rev
BASE LABORATORIES Ingrown Hair Treatment Oil Soothing After Shave Oil Prevents Ingrown Hairs Soothes Razor Bumps for Bikini Area Legs Underarms Neck Beard & Face Tea Tree Jojoba 1oz (30ml)
BASE LABORATORIES$14.41257 rev
Vceeoy After Shave Oil for Women Gentle Strawberry Vanilla Women After Shave Oil for Soothes & Hydrates Shave Serum to Prevents Ingrown Hairs (1.69 Fl Oz)
Vceeoy$7.38206 rev
Megababe Aprs Shave Oil | Soothing After-Shave Oil | Vacation Essential | with Grapeseed & Jojoba Oils | 2 fl oz
Megababe$15.6257 rev
Ingrown Hair Oil for Bikini Line Underarms Legs & More Soothes Razor Bumps Prevents Ingrowns Reduces Redness & Irritation Jojoba Clary Sage & Tea Tree 14mL
Fur$27.34411 rev
Trending
90-day click momentumvH essentials Bikini Skin Soothing Gel with Hypochlorous Acid 3 oz. - Cools & soothes skin post-hair removal - Calms redness pain itch and irritation from razor bumps.
vH essentials$9.614.4★
BASE LABORATORIES Ingrown Hair Treatment Oil Soothing After Shave Oil Prevents Ingrown Hairs Soothes Razor Bumps for Bikini Area Legs Underarms Neck Beard & Face Tea Tree Jojoba 1oz (30ml)
BASE LABORATORIES$14.414.5★
Truly Beauty Smooth Legend After Shave Serum | Reduces Bumps KP & Strawberry Skin | Hydrating Treatment with Peptides Hyaluronic Acid & Aloe Extract | Smooths & Calms Skin (3.1 Fl Oz)
Truly$30.334.4★
Truly Beauty Soft Serve After Shave Oil | Hydrating Treatment for Ingrowns & Irritation | Peptides Hyaluronic Acid & Strawberry Extract | Soothes & Smooths Skin | Strawberry Vanilla Scent (3.1 Fl Oz)
Truly$29.974.5★
Peach Slices - Smoothing Solution Ingrown Hair Treatment (1.69 oz) - Smooth Relieve Soften Skin - 360 Roller - BHA AHA PHA Niacinamide Licorice - Vegan & Cruelty Free - Korean Skin Care & Beauty
Peach Slices$17.454.4★
What buyers say about after shave for women
What buyers praise and complain about, mined from review topics.What buyers love
“Amazing scent”
“Leaves skin soft”
“Great product wrks excellent”
“Very moisturizing”
“it definitely gets the job done”
“Worth the money”
“It works great for sensitive skin”
“NO MORE irritation”
“non greasy easily absorbs”
“It has helped flatten in grown hairs”
What buyers complain about
“Not fragrance free”
“Not effective”
“Itchy”
“Expensive”
“Bottle is small”
“Faulty Pump”
“Almost impossible to open”
“Also doesnt dry”
“No results after frequent use”
“very oily on my skin”
Top return reasons
Common questions
- Is after shave for women profitable to sell on Amazon United States?
- The niche generates $254K/yr across 26 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +24.6%. Flapen's verdict: Worth a look (58/100).
- How competitive is the after shave for women niche?
- 17 brands and 41 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in after shave for women?
- Top complaints mined from reviews: Smell, Functionality-Overall, Allergies. The return rate is 0.4%.
- When does demand for after shave for women peak?
- Demand peaks in Jun–Jul; the busiest month runs 1.6× the quietest.
- What does it cost to enter the after shave for women niche?
- Listings span $7.38–$30.93; the average listing price is $14.97 (sweet spot $15–$100). The average incumbent carries 5,609 reviews — the moat a new listing must climb.