Is after shave cologne men profitable to sell on Amazon United States?

The niche generates $954K/yr across 16 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the after shave cologne men niche?

3 brands and 181 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in after shave cologne men?

Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.2%.

When does demand for after shave cologne men peak?

Demand peaks in Dec; the busiest month runs 2.4× the quietest.

What does it cost to enter the after shave cologne men niche?

Listings span $3.41–$97.04; the average listing price is $28.20 (sweet spot $15–$100). The average incumbent carries 5,879 reviews — the moat a new listing must climb.

after shave cologne men

Worth a look

Shows low returns (0.2%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible$28.20

avg listing price — sweet spot $15–$100

Price range

Great$3.41–$97.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Great$954K

$954K/yr · 482K searches

Conversion

Great7.0%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+5.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,879.44

avg incumbent reviews — the moat a new listing must climb

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, after shave cologne men is a $954K/yr Amazon United States market (482K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

after shave cologne men market data

Units sold / yr: 40K–50K; avg 2,000–2,500/product
Revenue / yr: $1.1M–$1.4M; units × avg price
Conversion rate: 7.0%
Avg BSR: #348
Page quality: 0%
Prime: 88%
Sponsored: 69%
Out of stock: 0.0%
Avg brand age: 88 months
Avg seller age: 145 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

3 falling

Sellers

181

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Brut77%
Rubbermaid Commercial Products18%
Amazon Basics5%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.4×

Open Trend

Top after shave cologne men search terms

brute trash can91K/yr +2.9%0.9% conv.
brut110K/yr -6.3%3.8% conv.
brut aftershave33K/yr +86.3%11.5% conv.
brut cologne26K/yr +157.8%9.4% conv.
brut cologne for men71K/yr -42.0%8.5% conv.
brute26K/yr +9.0%2.4% conv.
brute 32 gallon trash can17K/yr -1.9%1.6% conv.
rubbermaid brute13K/yr +37.0%0.4% conv.
brute cologne for men15K/yr -2.5%12.2% conv.
brut aftershave for men29K/yr -59.7%7.1% conv.

All search terms

Top after shave cologne men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 16 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Brut Splash-On Original Fragrance - Bold Masculine Cologne for Men - Long Lasting Mens Fragrance With Spicy Woods Floral and Citrus Notes - 7 oz

Brut$5.654.7★5,497 rev

Brut Classic After Shave for Men - Absorbs Quickly to Clean and Tone Skin for a Refreshing Feel - Mens Aftershave with Iconic Masculine Scent - 5 oz

Brut$6.074.7★2,378 rev

Brut Original Fragrance Cologne - Bold Masculine Cologne for Men - Long Lasting Mens Fragrance With Spicy Woods Floral and Citrus Notes - 5 oz

Brut$9.204.6★2,206 rev

Rubbermaid Commercial Products BRUTE Heavy-Duty Round Trash/Garbage Can with Venting Channels 32-Gallon Gray Wastebasket for Home/Garage/Bathroom/Outdoor/Driveway

Rubbermaid Commercial Products$41.644.6★22,315 rev

Brut Special Reserve for Men - 3.4 oz EDC Spray

Brut$12.654.6★315 rev

Newest

by launch date

Brut Special Reserve for Men - 3.4 oz EDC Spray

Brut$12.65315 rev

1y ago

BRUT Signature Scent Antiperspirant and Deodorant - Scented Deodorant Stick for Men - Powerful Sweat Protection - Eliminates Odors - 2.7 oz

Brut$3.411,115 rev

2y ago

Amazon Basics Heavy Duty Sturdy Round Trash Can 32 Gallon Grey Pack of 2

Amazon Basics$67.15577 rev

4y ago

Rubbermaid Commercial Products BRUTE Heavy-Duty Round Trash/Garbage Can with Venting Channels Pack of 2 32 Gallon Gray for Landscapers/Construction/Restaurants/Back of House/Offices/Warehouses

Rubbermaid Commercial Products$97.04124 rev

6y ago

Brut Classic Scent Cologne 5 Ounce (145ml) (3 Pack)

Brut$24.081,584 rev

10y ago

What buyers say about after shave cologne men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell41%

“Awesome scent”

Quality-Overall13%

“Overall, its a solid, classic cologne that delivers exactly what it promises”

Value For Money9%

“Good deal”

Advertised Vs Actual Product7%

“As advertised”

Durability6%

“Durable, high quality”

Size-Overall4%

“Perfect Size”

Strength3%

“This thing is SOLID”

Weight Heavy2%

“Heavy duty”

Ease Of Use1%

“easy to use every day”

Efficiency1%

“Working good”

What buyers complain about

Smell46%

“Bad smell”

Leak-Proof11%

“leaking in the box”

Durability5%

“does not last 15 minutes”

Strength3%

“To strong”

Quality-Overall3%

“Heavy quality garbage cans”

Value For Money2%

“Kinda expensive for no lid”

Dilute/Watery2%

“watered down”

Size-Overall2%

“It's a short trashcan”

Grip2%

“handle grips to low”

Color2%

“No more clearish green”

Top return reasons

Size-Overall69%

Advertised Vs Actual Product12%

Smell8%

Value For Money5%

Storage Capacity1%

Defective Material/Parts1%

Color1%

Material Quality1%

Quality-Overall1%

Functionality-Overall0%

Common questions

Is after shave cologne men profitable to sell on Amazon United States?: The niche generates $954K/yr across 16 tracked products. 90-day search growth is +5.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the after shave cologne men niche?: 3 brands and 181 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in after shave cologne men?: Top complaints mined from reviews: Smell, Leak-Proof, Durability. The return rate is 0.2%.
When does demand for after shave cologne men peak?: Demand peaks in Dec; the busiest month runs 2.4× the quietest.
What does it cost to enter the after shave cologne men niche?: Listings span $3.41–$97.04; the average listing price is $28.20 (sweet spot $15–$100). The average incumbent carries 5,879 reviews — the moat a new listing must climb.