After Shave Cologne Men
MaybeAn estimated 0.2% of orders come back. But the top 5 brands take 100% of clicks, so After Shave Cologne Men is a Maybe.
- Flapen Score
- 52 / 100Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 4852
- Market size
- $954K/yr482K searches / yr
- 90-day growth
- +5.3%search demand this quarter
- Competition
- 65%top-5 click share · 3 brands · 181 sellers
Flapen Score
After Shave Cologne Men against its category
The dotted line is the Beauty & Personal Care average. Past it, After Shave Cologne Men is stronger. Inside it, weaker.
Market
The After Shave Cologne Men market on Amazon at a glance
Shoppers on Amazon United States searched for After Shave Cologne Men 482K times last year and spent an estimated $954K. All 3 brands take every click. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 7.0% of those searches ended in a purchase.
Shoppers searched for this 482K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved +5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $954K a year.
- Searches, last 12 months
- 482K
- Growth, 90 days vs prior 90
- +5.3%
- Conversion, latest week
- 7.0%
- Market size, estimated
- $954Ka year
- Peak month
- December2.4× the quietest month
- Top search term
- brute trash can91K searches a year
02 · Price
A sale here is worth $28.20.
Listings sell for $28.20 on average, from $3.41 to $97.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At $28.20 that is $56K to $71K a year per listing.
- Average price
- $28.20inside the $15 to $100 sweet spot
- Price range
- $3.41–$97.04
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- $56K–$71K
- Returns
- 0.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #348 within Men's. It carries 5,879 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 88%
- Out of stock, average day
- 0.0%
- Average rank
- #348in Men's
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 5,879per listing
- Listings tracked
- 16
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 88 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 88 months
Products
Top After Shave Cologne Men products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
3 falling
Sellers
181
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Brand 177%
- Brand 218%
- Brand 35%
- Open — no brand owns it (0%)
Demand
After Shave Cologne Men search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.4×
Search terms
Top After Shave Cologne Men search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- brute trash can91K/yr
- brut110K/yr
- brut aftershave33K/yr
- brut cologne26K/yr
- brut cologne for men71K/yr
- brute26K/yr
- brute 32 gallon trash can17K/yr
- rubbermaid brute13K/yr
- brute cologne for men15K/yr
- brut aftershave for men29K/yr
Reviews and returns
What reviews say buyers love and hate about After Shave Cologne Men
We read the reviews and the return reasons for every product selling here.
“Bad smell”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common After Shave Cologne Men questions
Answered from the same tracked data.









