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After Party

Maybe

An estimated 0.6% of orders come back. But the top 5 brands take 100% of clicks, so After Party is a Maybe.

Flapen Score
60
60 / 100
Top 8% of 10,978 Beauty & Personal Care niches · +12 vs the category median of 48
Market size
$2.6M/yr1.3M searches / yr
90-day growth
+6.7%search demand this quarter
Competition
45%top-5 click share · 2 brands · 109 sellers

Flapen Score

After Party against its category

The dotted line is the Beauty & Personal Care average. Past it, After Party is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The After Party market on Amazon at a glance

Shoppers on Amazon United States searched for After Party 1.3M times last year and spent an estimated $2.6M. All 2 brands take every click. Demand peaks in Jan–Feb–Mar–Oct–Nov–Dec. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

An estimated 11.1% of those searches ended in a purchase.

Shoppers searched for this 1.3M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.1% of those searches ended in a purchase. Searches in the last 90 days moved +6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $2.6M a year.

Searches, last 12 months
1.3M
Growth, 90 days vs prior 90
+6.7%
Conversion, latest week
11.1%
Market size, estimated
$2.6Ma year
Peak month
November61.9× the quietest month
Top search term
bed head hair products335K searches a year

02 · Price

A sale here is worth $17.81.

Listings sell for $17.81 on average, from $8.00 to $34.27. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 3,000 to 4,000 of them. At $17.81 that is $53K to $71K a year per listing.

Average price
$17.81inside the $15 to $100 sweet spot
Price range
$8.00–$34.27
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
150K–200K
Units per listing a year
3,000–4,000
Revenue per listing a year
$53K–$71K
Returns
0.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #343 within Shampoo & Conditioner Sets. It carries 5,880 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
0.4%
Average rank
#343in Shampoo & Conditioner Sets
Average rating
4.56 starsAmazon United States average 4.42 stars
Average reviews
5,880per listing
Listings tracked
32

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top After Party products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 falling

Sellers

109

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

45%

Top 20: 86%

Open market

0%

  • Brand 189%
  • Brand 211%

Demand

After Party search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '25Black Friday '25Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Oct, Nov, Dec · busiest ÷ quietest = 61.9×

Search terms

Top After Party search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • bed head hair products335K/yr
  • bed head236K/yr
  • bed head shampoo and conditioner sets113K/yr
  • bed head shampoo102K/yr
  • bedhead77K/yr
  • tigi bed head77K/yr
  • bedhead shampoo and conditioner set53K/yr
  • tigi52K/yr
  • bed head after party41K/yr
  • small talk bed head26K/yr

Reviews and returns

What reviews say buyers love and hate about After Party

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
8%of negative reviews mention “Leak-Proof”
0.6%of orders come back
“Product leaking”
A buyer, on “Leak-Proof”8% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common After Party questions

Answered from the same tracked data.