after color hair treatment
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Growth
Good+34.2%90-day search growth — must beat 0% to launch
Price range
Good$3.69–$29.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,731.58avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.17avg listing price — sweet spot $15–$100
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 144K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, after color hair treatment is a $88K/yr Amazon United States market (144K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 46/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
after color hair treatment market data
- Units sold / yr
- 10K–13K
- avg 250–500/product
- Revenue / yr
- $112K–$140K
- units × avg price
- Conversion rate
- 5.4%
- Avg BSR
- #539
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 63%
- Out of stock
- 4.5%
- Avg brand age
- 89 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
46
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
3%
- REVLON48%
- ion32%
- Malibu C8%
- COLORCHARM5%
- Joico2%
- FRAMAR2%
- Open — no brand owns it (2 brands, 3%)
Demand
Weekly Amazon search volume, last 9 weeks — +34.2% search growth over the last 90 days.Top after color hair treatment search terms
- revlon after color conditioner8K/yr
- ion color sealer16K/yr
- color sealer for dyed hair13K/yr
- revlon conditioner14K/yr
- ion after color sealer11K/yr
- after color sealer10K/yr
- revlon colorsilk after color conditioner4K/yr
- revlon colorsilk conditioner12K/yr
- hair color sealer8K/yr
- color sealer7K/yr
Top after color hair treatment products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 19 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ion Color Defense AfterColor Sealer 33.8 oz
ion$20.614.6★1,744 rev
REVLON ColorSilk After Color Conditioner for Color Treated Hair Moisturizing & Strengthening Bond Repair with Vegan Keratin For All Hair Colors & Types 7.10 fl oz
REVLON$8.324.6★263 rev
REVLON ColorSilk After Color Shampoo Moisturizing & Bond Repairing Sulfate & Paraben Free Vegan For All Hair Colors & Types 7.10 fl oz
REVLON$8.224.4★92 rev
REVLON ColorSilk After Color Care Mask Vegan Keratin Hair Treatment Bond Repair for Damaged Hair For All Hair Colors & Types 7.6 fl oz
REVLON$8.344.4★139 rev
REVLON ColorSilk After Color Shielding Serum Frizz Control & Split End Repair Hair Stregthening Treatment For All Hair Colors & Types 4 fl oz
REVLON$8.214.0★89 rev
Newest
by launch dateREVLON ColorSilk After Color Conditioner for Color Treated Hair Moisturizing & Strengthening Bond Repair with Vegan Keratin For All Hair Colors & Types 7.10 fl oz
REVLON$8.32263 rev
REVLON ColorSilk After Color Shampoo Moisturizing & Bond Repairing Sulfate & Paraben Free Vegan For All Hair Colors & Types 7.10 fl oz
REVLON$8.2292 rev
REVLON ColorSilk After Color Care Mask Vegan Keratin Hair Treatment Bond Repair for Damaged Hair For All Hair Colors & Types 7.6 fl oz
REVLON$8.34139 rev
REVLON ColorSilk After Color Shielding Serum Frizz Control & Split End Repair Hair Stregthening Treatment For All Hair Colors & Types 4 fl oz
REVLON$8.2189 rev
ysnstyle Professional 2-Pack Color Locking Hair Mask | Anti-Fade Color Protection | Deep Nourishing for Dry Frizzy Color-Treated Hair | Used After Hair Dye Hair Perm hair | 0.4 fl oz (12ml)
ysnstyle$3.6931 rev
Trending
90-day click momentum
ion Color Defense Shampoo
ion$12.264.5★
ysnstyle Professional 2-Pack Color Locking Hair Mask | Anti-Fade Color Protection | Deep Nourishing for Dry Frizzy Color-Treated Hair | Used After Hair Dye Hair Perm hair | 0.4 fl oz (12ml)
ysnstyle$3.694.7★
REVLON ColorSilk After Color Shampoo Moisturizing & Bond Repairing Sulfate & Paraben Free Vegan For All Hair Colors & Types 7.10 fl oz
REVLON$8.224.4★
REVLON ColorSilk After Color Shielding Serum Frizz Control & Split End Repair Hair Stregthening Treatment For All Hair Colors & Types 4 fl oz
REVLON$8.214.0★
REVLON ColorSilk After Color Care Mask Vegan Keratin Hair Treatment Bond Repair for Damaged Hair For All Hair Colors & Types 7.6 fl oz
REVLON$8.344.4★
What buyers say about after color hair treatment
What buyers praise and complain about, mined from review topics.What buyers love
“Smooth and silky”
“Great smell”
“Overall this is a nice and reliable product”
“providing good moisture”
“Good price”
“color is pretty”
“Helps keep color longer”
“and it has definitely helped my hair color stay vibrant”
“this has helped restore my hair”
“Added shine too”
What buyers complain about
“Container is small-”
“not worth the price”
“Smells like the boxed stuff”
“my hair was not happy”
“This Conditioner leaves my hair feeling dry compared to several others I use”
“I dont color it”
“Not the best”
“Didnt work”
“I don't color my hair the way most people do”
“The mask has a thick”
Top return reasons
Common questions
- Is after color hair treatment profitable to sell on Amazon United States?
- The niche generates $88K/yr across 19 tracked products. 4 of 4 products launched in the last 360 days are still selling. 90-day search growth is +34.2%. Flapen's verdict: Skip it (46/100).
- How competitive is the after color hair treatment niche?
- 8 brands and 46 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in after color hair treatment?
- Top complaints mined from reviews: Size-Overall, Value For Money, Smell. The return rate is 0.4%.
- What does it cost to enter the after color hair treatment niche?
- Listings span $3.69–$29.87; the average listing price is $11.17 (sweet spot $15–$100). The average incumbent carries 1,732 reviews — the moat a new listing must climb.