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After Color Hair Treatment

Fail

The top 5 brands take 95% of clicks, so After Color Hair Treatment is a Fail.

Flapen Score
46
46 / 100
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Market size
$88K/yr144K searches / yr
90-day growth
+34.2%search demand this quarter
Competition
68%top-5 click share · 8 brands · 46 sellers

Flapen Score

After Color Hair Treatment against its category

The dotted line is the Beauty & Personal Care average. Past it, After Color Hair Treatment is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The After Color Hair Treatment market on Amazon at a glance

Shoppers on Amazon United States searched for After Color Hair Treatment 144K times last year and spent an estimated $88K. The top 5 brands take 95% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 5.4% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.4% of those searches ended in a purchase. Searches in the last 90 days moved +34.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $88K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
+34.2%
Conversion, latest week
5.4%
Market size, estimated
$88Ka year
Top search term
revlon after color conditioner8K searches a year

02 · Price

A sale here is worth $11.17.

Listings sell for $11.17 on average, from $3.69 to $29.87. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.17 that is $3K to $6K a year per listing.

Average price
$11.17under the $15 to $100 sweet spot
Price range
$3.69–$29.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #539 within Hair Coloring Products. It carries 1,732 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
79%
Out of stock, average day
4.5%
Average rank
#539in Hair Coloring Products
Average rating
4.45 starsAmazon United States average 4.42 stars
Average reviews
1,732per listing
Listings tracked
19

04 · Newcomers

4 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 89 months on average, so the names here are established.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
89 months

Products

Top After Color Hair Treatment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

46

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 148%
  • Brand 232%
  • Brand 38%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

After Color Hair Treatment search demand

Weekly searches over the year. Pick a range.

4K3KSpike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top After Color Hair Treatment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • revlon after color conditioner8K/yr
  • ion color sealer16K/yr
  • color sealer for dyed hair13K/yr
  • revlon conditioner14K/yr
  • ion after color sealer11K/yr
  • after color sealer10K/yr
  • revlon colorsilk after color conditioner4K/yr
  • revlon colorsilk conditioner12K/yr
  • hair color sealer8K/yr
  • color sealer7K/yr

Reviews and returns

What reviews say buyers love and hate about After Color Hair Treatment

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Soft Feel”
9%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Container is small-”
A buyer, on “Size-Overall”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common After Color Hair Treatment questions

Answered from the same tracked data.