How competitive is the Afta Pre Electric Shave Lotion for Men niche on Amazon United States?

4 brands and 51 sellers compete in Afta Pre Electric Shave Lotion for Men on Amazon United States. The top 5 Afta Pre Electric Shave Lotion for Men products take 81% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Afta Pre Electric Shave Lotion for Men?

Afta Pre Electric Shave Lotion for Men buyers on Amazon United States complain most about Smell, Allergies, Product Condition, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Afta Pre Electric Shave Lotion for Men niche?

Afta Pre Electric Shave Lotion for Men sells for $19.40 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $5.71–$40.83. The average incumbent carries 2,614 reviews — the moat a new listing must climb.

Afta Pre Electric Shave Lotion for Men

brand-locked demand (top 5 brands take 100% of clicks) — Afta Pre Electric Shave Lotion for Men doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48

This niche Category average · 10,978 niches

Is Afta Pre Electric Shave Lotion for Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Afta Pre Electric Shave Lotion for Men is a $115K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.

Afta Pre Electric Shave Lotion for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +6.0% over the last 90 days and 21.3% of searches end in a purchase.

$115K

revenue / yr

Units sold / yr8K

Search volume / yr+6.0%28K

Conversion rate21.3%

Avg price$19.40

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers4 · 51

Top-5 product click share81%

Open market0%

Avg brand age149 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 11 products

Top Afta Pre Electric Shave Lotion for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)

Price: $10.94
Rating: 4.5/5
Reviews: 2,172
Age: 14y ago

Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (6 pack)

Price: $24.96
Rating: 4.6/5
Reviews: 1,539
Age: 15y ago

Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz

Price: $7.66
Rating: 4.6/5
Reviews: 1,539
Age: 19y ago

Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 3)

Price: $15.25
Rating: 4.6/5
Reviews: 2,044
Age: 14y ago

Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 2)

Price: $10.70
Rating: 4.4/5
Reviews: 366
Age: 11y ago

Newest

by launch date

AFTA Shave Lotion with Skin Conditioners Pre-Electric by Mennen Original Not Greasy Oil Free 3 FL OZ - 8 Pack

Price: $30.68
Rating: 4.8/5
Reviews: 211
Age: 6y ago

AFTA Shave Lotion with Skin Conditioners Pre-Electric by Mennen Original Not Greasy Oil Free 3 FL OZ - 10 Pack

Price: $36.03
Rating: 4.8/5
Reviews: 436
Age: 10y ago

Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 2)

Price: $10.70
Rating: 4.4/5
Reviews: 366
Age: 11y ago

Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)

Price: $10.94
Rating: 4.5/5
Reviews: 2,172
Age: 14y ago

Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 3)

Price: $15.25
Rating: 4.6/5
Reviews: 2,044
Age: 14y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Mennen75%
Afta20%
Williams3%
Colgate2%

Afta Pre Electric Shave Lotion for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume28KCVR21.3%Products11Brands4Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews2,614Avg BSR#90

No pronounced peak months · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Afta Pre Electric Shave Lotion for Men

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews

Smell19%

“Very refreshing and smells good”

Quality-Overall17%

“Great product, that I've used for decades”

Value For Money11%

“worth the money”

Efficiency9%

“effective”

Advertised Vs Actual Product9%

“As advertised”

What buyers complain about

69% of reviews

Smell26%

“Scent is overpowering”

Allergies7%

“I kept getting painful skin irritations”

Product Condition7%

“lotion was opened and used”

Value For Money6%

“More expensive than Williams Lectric Pre-Shave”

Leak-Proof6%

“Do you think maybe it leaked”

Common Afta Pre Electric Shave Lotion for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Afta Pre Electric Shave Lotion for Men 44/100 on Amazon United States — Skip it. The niche generates $115K/yr across 11 tracked products. Search demand moved +6.0% over the last 90 days.