afta pre electric shave lotion for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible21.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$19.40avg listing price — sweet spot $15–$100
Price range
Good$5.71–$40.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,614.18avg incumbent reviews — the moat a new listing must climb
Growth
Okay+6.0%90-day search growth — must beat 0% to launch
Market size
Okay$115K$115K/yr · 28K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad81%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, afta pre electric shave lotion for men is a $115K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
afta pre electric shave lotion for men market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- $116K–$155K
- units × avg price
- Conversion rate
- 21.3%
- Avg BSR
- #90
- Page quality
- 0%
- Prime
- 18%
- Sponsored
- 36%
- Out of stock
- 0.0%
- Avg brand age
- 149 months
- Avg seller age
- 181 days
Competition & brand share
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 rising
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
0%
- Mennen75%
- Afta20%
- Williams3%
- Colgate2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +6.0% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top afta pre electric shave lotion for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.944.5★2,172 rev
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (6 pack)
Mennen$24.964.6★1,539 rev
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz
Mennen$7.664.6★1,539 rev
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 3)
Mennen$15.254.6★2,044 rev
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 2)
Afta$10.704.4★366 rev
Newest
by launch dateAFTA Shave Lotion with Skin Conditioners Pre-Electric by Mennen Original Not Greasy Oil Free 3 FL OZ - 8 Pack
Afta$30.68211 rev
AFTA Shave Lotion with Skin Conditioners Pre-Electric by Mennen Original Not Greasy Oil Free 3 FL OZ - 10 Pack
Afta$36.03436 rev
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 2)
Afta$10.70366 rev
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.942,172 rev
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 3)
Mennen$15.252,044 rev
Trending
90-day click momentumAfta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz
Mennen$7.664.6★
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.944.5★
Special Pack of 5 - Mennen AFTA Pre-Electric Shave Lotion Original Scent - 3 oz Bottles
Colgate$23.024.6★
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (6 pack)
Mennen$24.964.6★
Afta Pre-Electric Shave Lotion With Skin Conditioners Original 3 oz (Pack of 2)
Afta$10.704.4★
What buyers say about afta pre electric shave lotion for men
What buyers praise and complain about, mined from review topics.What buyers love
“Very refreshing and smells good”
“Great product, that I've used for decades”
“worth the money”
“effective”
“As advertised”
“Moisturied”
“Smooth, no irritation”
“Smooth”
“It's easy to apply”
“his skin is clean after his shave”
What buyers complain about
“Scent is overpowering”
“I kept getting painful skin irritations”
“lotion was opened and used”
“More expensive than Williams Lectric Pre-Shave”
“Do you think maybe it leaked”
“is very irritating on the skin”
“Creamy, not an astrigent”
“Small bottles”
“Make sure face is totally dry before shaving”
“the effectiveness is not good enough for me”
Common questions
- Is afta pre electric shave lotion for men profitable to sell on Amazon United States?
- The niche generates $115K/yr across 11 tracked products. 90-day search growth is +6.0%. Flapen's verdict: Skip it (44/100).
- How competitive is the afta pre electric shave lotion for men niche?
- 4 brands and 51 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in afta pre electric shave lotion for men?
- Top complaints mined from reviews: Smell, Allergies, Product Condition. The return rate is 0.0%.
- When does demand for afta pre electric shave lotion for men peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the afta pre electric shave lotion for men niche?
- Listings span $5.71–$40.83; the average listing price is $19.40 (sweet spot $15–$100). The average incumbent carries 2,614 reviews — the moat a new listing must climb.