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Afta Pre Electric Shave Lotion for Men

Fail

The top 5 brands take 100% of clicks, so Afta Pre Electric Shave Lotion for Men is a Fail.

Flapen Score
44
44 / 100
Ranks 6,956 of 10,978 Beauty & Personal Care niches · −4 vs the category median of 48
Market size
$115K/yr28K searches / yr
90-day growth
+6.0%search demand this quarter
Competition
81%top-5 click share · 4 brands · 51 sellers

Flapen Score

Afta Pre Electric Shave Lotion for Men against its category

The dotted line is the Beauty & Personal Care average. Past it, Afta Pre Electric Shave Lotion for Men is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Afta Pre Electric Shave Lotion for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Afta Pre Electric Shave Lotion for Men 28K times last year and spent an estimated $115K. All 4 brands take every click. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 21.3% of those searches ended in a purchase.

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 21.3% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $115K a year.

Searches, last 12 months
28K
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
21.3%
Market size, estimated
$115Ka year
Peak month
April1.6× the quietest month
Top search term
afta pre-electric shave lotion25K searches a year

02 · Price

A sale here is worth $19.40.

Listings sell for $19.40 on average, from $5.71 to $40.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $19.40 that is $5K to $10K a year per listing.

Average price
$19.40inside the $15 to $100 sweet spot
Price range
$5.71–$40.83
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$5K–$10K
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

36% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #90 within Men's. It carries 2,614 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
18%
Out of stock, average day
0.0%
Average rank
#90in Men's
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
2,614per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 149 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
149 months

Products

Top Afta Pre Electric Shave Lotion for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

Brands

4 rising

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Brand 175%
  • Brand 220%
  • Brand 33%
  • Brand 42%

Demand

Afta Pre Electric Shave Lotion for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Afta Pre Electric Shave Lotion for Men

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Smell”
26%of negative reviews mention “Smell”
<0.1%of orders come back, a rate Amazon rounds to zero
“Scent is overpowering”
A buyer, on “Smell”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Afta Pre Electric Shave Lotion for Men questions

Answered from the same tracked data.