afta after shave lotion for men
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible17.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$19.72avg listing price — sweet spot $15–$100
Price range
Good$3.27–$44.67cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good769.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay$209K$209K/yr · 60K searches
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-18.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, afta after shave lotion for men is a $209K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
afta after shave lotion for men market data
- Units sold / yr
- 13K–15K
- avg 500–750/product
- Revenue / yr
- $247K–$296K
- units × avg price
- Conversion rate
- 17.6%
- Avg BSR
- #172
- Page quality
- 0%
- Prime
- 25%
- Sponsored
- 44%
- Out of stock
- 0.0%
- Avg brand age
- 92 months
- Avg seller age
- 161 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
5 rising
Sellers
55
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
0%
- Afta58%
- Mennen29%
- Colgate8%
- Gillette3%
- Pretrada1%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — -18.9% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top afta after shave lotion for men search terms
- afta after shave21K/yr
- afta14K/yr
- afta shave lotion for men6K/yr
- afta after shave lotion for men20K/yr
Top afta after shave lotion for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Afta After Shave Skin Conditioner Original 3 oz (Pack of 3)
Afta$15.954.6★228 rev
Afta by Mennen After Shave Skin Conditioner Fresh 3 oz (88.7 ml) Pack of 4
Afta$19.384.7★75 rev
Afta After Shave Skin Conditioner Original 3 Fl Oz (Pack of 2)
Mennen$10.864.8★942 rev
Colgate Afta After Shave Skin Conditioner Original 3 oz
Colgate$7.964.6★164 rev
Afta After Shave Skin Conditioner Original 3 oz ( Pack of 6)
Mennen$26.064.8★448 rev
Newest
by launch date
Afta After Shave Skin Conditioner Original 3 OZ - Buy Packs and SAVE (Pack of 5)
Afta$24.9823 rev
Afta After Shave Skin Conditioner Original 3 oz (Pack of 5)
Afta$22.54439 rev
Afta After Shave Skin Conditioner Original 3 oz ( Pack of 4)
Afta$19.72261 rev
Afta After Shave Skin Conditioner Fresh 3 oz (Pack of 10)
Afta$39.0777 rev
Afta After Shave Skin Conditioner Original 3 oz (Pack of 12)
Afta$44.67125 rev
Trending
90-day click momentumAfta After Shave Skin Conditioner Original 3 oz (Pack of 3)
Afta$15.954.6★
Afta Clear Gel After Shave Skin Conditioner Fresh - 3 Oz/pack 4 pack
Pretrada$21.624.7★
Afta After Shave Skin Conditioner Fresh 3 oz (Pack of 10)
Afta$39.074.9★
Colgate Afta After Shave Skin Conditioner Original 3 oz
Colgate$7.964.6★
Mennen Afta Pre-Electric Shave Lotion 3 Ounce (Pack of 2)
Mennen$10.944.5★
What buyers say about afta after shave lotion for men
What buyers praise and complain about, mined from review topics.What buyers love
“pleasant scent with citrus notes”
“Satisfying product”
“Affordable”
“Very soothing to face”
“great on skin”
“It works well”
“Received as advertised”
“It keeps well over time”
“It really soothes your skin for an after shave”
“works great, no irritation, c”
What buyers complain about
“Bottles leaked”
“The scent is terrible”
“Way too expensive”
“I do feel a slight amount of skin irritation”
“Ok. It was short one irem”
“there are clear indications of poor quality control”
“The blue sent is not as good”
“there are much better natural options”
“I just dont care much for the whole cocktail of chemicals that it is made of”
“The gel is a bit thinner than Afta”
Top return reasons
Common questions
- Is afta after shave lotion for men profitable to sell on Amazon United States?
- The niche generates $209K/yr across 16 tracked products. 90-day search growth is -18.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the afta after shave lotion for men niche?
- 5 brands and 55 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in afta after shave lotion for men?
- Top complaints mined from reviews: Leak-Proof, Smell, Value For Money. The return rate is 0.1%.
- When does demand for afta after shave lotion for men peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the afta after shave lotion for men niche?
- Listings span $3.27–$44.67; the average listing price is $19.72 (sweet spot $15–$100). The average incumbent carries 770 reviews — the moat a new listing must climb.