How competitive is the Afta After Shave Lotion for Men niche on Amazon United States?

5 brands and 55 sellers compete in Afta After Shave Lotion for Men on Amazon United States. The top 5 Afta After Shave Lotion for Men products take 67% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Afta After Shave Lotion for Men?

Afta After Shave Lotion for Men buyers on Amazon United States complain most about Leak-Proof, Smell, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Afta After Shave Lotion for Men niche?

Afta After Shave Lotion for Men sells for $19.72 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $3.27–$44.67. The average incumbent carries 770 reviews — the moat a new listing must climb.

Afta After Shave Lotion for Men

brand-locked demand (top 5 brands take 100% of clicks) — Afta After Shave Lotion for Men doesn't clear our bar today.

Flapen Score

Skip it

Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48

This niche Category average · 10,978 niches

Is Afta After Shave Lotion for Men profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Afta After Shave Lotion for Men is a $209K/yr Amazon United States market (60K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 46/100.

Afta After Shave Lotion for Men: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -18.9% over the last 90 days and 17.6% of searches end in a purchase.

$209K

revenue / yr

Units sold / yr15K

Search volume / yr-18.9%60K

Conversion rate17.6%

Avg price$19.72

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 55

Top-5 product click share67%

Open market0%

Avg brand age92 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 16 products

Top Afta After Shave Lotion for Men products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Afta After Shave Skin Conditioner Original 3 oz (Pack of 3)

Price: $15.95
Rating: 4.6/5
Reviews: 228
Age: 12y ago

Afta by Mennen After Shave Skin Conditioner Fresh 3 oz (88.7 ml) Pack of 4

Price: $19.38
Rating: 4.7/5
Reviews: 75
Age: 11y ago

Afta After Shave Skin Conditioner Original 3 Fl Oz (Pack of 2)

Price: $10.86
Rating: 4.8/5
Reviews: 942
Age: 19y ago

Colgate Afta After Shave Skin Conditioner Original 3 oz

Price: $7.96
Rating: 4.6/5
Reviews: 164
Age: 19y ago

Afta After Shave Skin Conditioner Original 3 oz ( Pack of 6)

Price: $26.06
Rating: 4.8/5
Reviews: 448
Age: 27y ago

Newest

by launch date

Afta After Shave Skin Conditioner Original 3 OZ - Buy Packs and SAVE (Pack of 5)

Price: $24.98
Rating: 4.2/5
Reviews: 23
Age: 9y ago

Afta After Shave Skin Conditioner Original 3 oz (Pack of 5)

Price: $22.54
Rating: 4.8/5
Reviews: 439
Age: 10y ago

Afta After Shave Skin Conditioner Original 3 oz ( Pack of 4)

Price: $19.72
Rating: 4.8/5
Reviews: 261
Age: 10y ago

Afta After Shave Skin Conditioner Fresh 3 oz (Pack of 10)

Price: $39.07
Rating: 4.9/5
Reviews: 77
Age: 10y ago

Afta After Shave Skin Conditioner Original 3 oz (Pack of 12)

Price: $44.67
Rating: 4.8/5
Reviews: 125
Age: 10y ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Afta58%
Mennen29%
Colgate8%
Gillette3%
Pretrada1%
Open — no brand owns it (0%)

Afta After Shave Lotion for Men demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume60KCVR17.6%Products16Brands5Top 5 Brands100%OOS Rate0.0%Rating4.7★Reviews770Avg BSR#172

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Afta After Shave Lotion for Men search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

afta after shave21K/yr -16.8%17.5% conv.
afta14K/yr -3.3%9.4% conv.
afta shave lotion for men6K/yr +75.1%17.2% conv.
afta after shave lotion for men20K/yr -76.7%11.1% conv.

What reviews say buyers love and hate about Afta After Shave Lotion for Men

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Smell23%

“pleasant scent with citrus notes”

Quality-Overall21%

“Satisfying product”

Value For Money14%

“Affordable”

Soft Feel9%

“Very soothing to face”

Suitability Combination Skin5%

“great on skin”

What buyers complain about

76% of reviews

Leak-Proof21%

“Bottles leaked”

Smell18%

“The scent is terrible”

Value For Money13%

“Way too expensive”

Allergies7%

“I do feel a slight amount of skin irritation”

Size-Overall6%

“Ok. It was short one irem”

Afta After Shave Lotion for Men return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

22%

2Smell

22%

3Leak-Proof

22%

4Contamination

11%

5Quality-Overall

11%

Common Afta After Shave Lotion for Men questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Afta After Shave Lotion for Men 46/100 on Amazon United States — Skip it. The niche generates $209K/yr across 16 tracked products. Search demand moved -18.9% over the last 90 days.