Afro Wig

Shoppers searched for this 984K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -3.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $540K a year.

Searches, last 12 months

984K

Growth, 90 days vs prior 90

-3.6%

Conversion, latest week

1.9%

Market size, estimated

$540Ka year

Peak month

October1.9× the quietest month

Top search term

afro wig359K searches a year

Listings sell for $28.42 on average, from $7.99 to $116.94. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At $28.42 that is $3K to $7K a year per listing.

Average price

$28.42inside the $15 to $100 sweet spot

Price range

$7.99–$116.94

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

20K–25K

Units per listing a year

100–250

Revenue per listing a year

$3K–$7K

Returns

9.0%of orders · Amazon United States median 2.1%

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #767 within Wigs. It carries 1,074 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

91%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#767in Wigs

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

1,074per listing

Listings tracked

67

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

35 months