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Afro Sheen

Fail

The top 5 brands take 98% of clicks, so Afro Sheen is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$64K/yr93K searches / yr
90-day growth
+2.1%search demand this quarter
Competition
74%top-5 click share · 6 brands · 57 sellers

Flapen Score

Afro Sheen against its category

The dotted line is the Beauty & Personal Care average. Past it, Afro Sheen is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Afro Sheen market on Amazon at a glance

Shoppers on Amazon United States searched for Afro Sheen 93K times last year and spent an estimated $64K. The top 5 brands take 98% of clicks. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 93K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +2.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
93K
Growth, 90 days vs prior 90
+2.1%
Conversion, latest week
4.9%
Market size, estimated
$64Ka year
Peak month
June1.5× the quietest month
Top search term
afro sheen18K searches a year

02 · Price

A sale here is worth $14.03.

Listings sell for $14.03 on average, from $5.50 to $35.79. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $14.03 that is $4K to $7K a year per listing.

Average price
$14.03under the $15 to $100 sweet spot
Price range
$5.50–$35.79
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
$4K–$7K
Returns
0.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #1,222 within Hair Sprays. It carries 1,282 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
93%
Out of stock, average day
1.1%
Average rank
#1,222in Hair Sprays
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
1,282per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 105 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
105 months

Products

Top Afro Sheen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

57

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

0%

  • Brand 184%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (0%)

Demand

Afro Sheen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Afro Sheen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • afro sheen18K/yr
  • sta soft fro hair spray11K/yr
  • softsheen carson9K/yr
  • softsheen6K/yr
  • afro sheen spray5K/yr
  • stay soft fro hair spray9K/yr
  • afro sheen hair products9K/yr
  • stay soft fro4K/yr
  • softsheen carson hair products7K/yr
  • soft sheen hair products6K/yr

Reviews and returns

What reviews say buyers love and hate about Afro Sheen

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Smell”
32%of negative reviews mention “Size-Overall”
0.2%of orders come back
“Bottle too small”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Afro Sheen questions

Answered from the same tracked data.