How competitive is the Afro Sheen niche on Amazon United States?

6 brands and 57 sellers compete in Afro Sheen on Amazon United States. The top 5 Afro Sheen products take 74% of clicks and its top 5 brands hold 98% of demand.

What do buyers complain about in Afro Sheen?

Afro Sheen buyers on Amazon United States complain most about Size-Overall, Value For Money, Functionality-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Afro Sheen niche?

Afro Sheen sells for $14.03 on average on Amazon United States, outside our $15–$100 sweet spot. Listings span $5.50–$35.79. The average incumbent carries 1,282 reviews — the moat a new listing must climb.

Afro Sheen

brand-locked demand (top 5 brands take 98% of clicks) — Afro Sheen doesn't clear our bar today.

Flapen Score

Skip it

Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48

This niche Category average · 10,978 niches

Is Afro Sheen profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Afro Sheen is a $64K/yr Amazon United States market (93K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 40/100.

Afro Sheen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.1% over the last 90 days and 4.9% of searches end in a purchase.

$64K

revenue / yr

Units sold / yr8K

Search volume / yr+2.1%93K

Conversion rate4.9%

Avg price$14.03

Who owns the niche?

The top 5 brands hold 98% of demand, so 2% of the market is open.

open market share

Brands · sellers6 · 57

Top-5 product click share74%

Open market2%

Avg brand age105 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Top Afro Sheen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SoftSheen-Carson Sta-Sof-Fro Hair & Scalp Spray Comb Out Conditioner with Lanolin Extra Dry 8 fl oz Brown

Price: $9.88
Rating: 4.6/5
Reviews: 1,309
Age: 20y ago

Sta Sof Fro Extra Dry Hair and Scalp Spray 16 Oz

Price: $16.49
Rating: 4.6/5
Reviews: 442
Age: 9y ago

Sta-Sof-Fro Hair & Scalp Spray Comb Out Conditioner with Lanolin Extra Dry (350mL)

Price: $12.44
Rating: 4.6/5
Reviews: 192
Age: 2y ago

Sta-Sof-Fro Hair & Scalp Spray Comb Out Conditioner with Lanolin Extra Dry (3 Pack 250mL)

Price: $28.68
Rating: 4.7/5
Reviews: 350
Age: 1y ago

Sta-Sof-Fro Rub On Hair & Scalp Conditioner

Price: $13.80
Rating: 4.6/5
Reviews: 47
Age: 5mo ago

Newest

by launch date

Sta-Sof-Fro Rub On Hair & Scalp Conditioner

Price: $13.80
Rating: 4.6/5
Reviews: 47
Age: 5mo ago

Sta-Sof-Fro Hair & Scalp Spray Comb Out Conditioner with Lanolin Extra Dry (3 Pack 250mL)

Price: $28.68
Rating: 4.7/5
Reviews: 350
Age: 1y ago

Sta-Sof-Fro Special Blend Spray With Coconut Milk & Argan 350ml Clear

Price: $11.84
Rating: 4.4/5
Reviews: 65
Age: 2y ago

Sta-Sof-Fro CURL Moisturizing Spray - 250mL

Price: $12.72
Rating: 4.5/5
Reviews: 94
Age: 2y ago

Sta-Sof-Fro Hair & Scalp Spray Comb Out Conditioner with Lanolin Extra Dry (350mL)

Price: $12.44
Rating: 4.6/5
Reviews: 192
Age: 2y ago

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

Sta-Sof-Fro84%
ORS5%
PROLINE4%
SoftSheen2%
Blackmagic Design2%
Afro Sheen2%
Open — no brand owns it (0%)

Afro Sheen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume93KCVR4.9%Products14Brands6Top 5 Brands98%OOS Rate1.1%Rating4.5★Reviews1,282Avg BSR#1,222

No pronounced peak months · busiest ÷ quietest = 1.5×

Top Afro Sheen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

afro sheen18K/yr +26.9%2.3% conv.
sta soft fro hair spray11K/yr -9.8%12.4% conv.
softsheen carson9K/yr +16.5%0.2% conv.
softsheen6K/yr +44.8%0.5% conv.
afro sheen spray5K/yr +48.1%7.3% conv.
stay soft fro hair spray9K/yr -18.2%13.5% conv.
afro sheen hair products9K/yr -33.1%2.2% conv.
stay soft fro4K/yr +9.4%10.3% conv.
softsheen carson hair products7K/yr -15.5%0.9% conv.
soft sheen hair products6K/yr -26.1%0.4% conv.

What reviews say buyers love and hate about Afro Sheen

What buyers mention most, as a share of all reviews.

What buyers love

77% of reviews

Smell20%

“Smell good”

Quality-Overall15%

“Overall, its a great product, just wish it came with more in the bottle”

Moist/Dry10%

“Good moisturizer”

Value For Money9%

“Worth the money”

Soft Feel8%

“I love The Way it Softins My Hair”

What buyers complain about

79% of reviews

Size-Overall32%

“Bottle too small”

Value For Money13%

“Over price”

Functionality-Overall11%

“Zero Results”

Smell5%

“Smells awful”

Allergies4%

“irritating to the skin”

Afro Sheen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

26%

2Leak-Proof

14%

3Smell

10%

4Defective Material/Parts

5Size-Overall

Common Afro Sheen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Afro Sheen 40/100 on Amazon United States — Skip it. The niche generates $64K/yr across 14 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved +2.1% over the last 90 days.