Is Afro Scrub profitable to sell on Amazon United States?

Flapen scores Afro Scrub 39 out of 100 on Amazon United States, a Fail. Shoppers spend $114K a year across 16 tracked products. 4 of the 6 products launched in the last year cleared the first-year sales bar. Search demand grew +3.3% in the last 90 days.

How competitive is the Afro Scrub niche on Amazon United States?

6 brands and 7 sellers compete in Afro Scrub on Amazon United States. The top 5 Afro Scrub products take 70% of clicks, and the top 5 brands take 99%.

What do buyers complain about in Afro Scrub?

Afro Scrub buyers on Amazon United States complain most about Durability, Material Quality, and Hard Feel. An estimated 0.5% of orders come back.

When does demand for Afro Scrub peak?

Search demand for Afro Scrub on Amazon United States peaks in May–Jun, and the busiest month runs 3.2× the quietest.

What does it cost to enter the Afro Scrub niche?

Afro Scrub sells for $12.67 on average on Amazon United States, outside the $15 to $100 sweet spot. Listings run $8.57 to $26.55. The average product has 1,638 reviews, the count a new listing must catch up to.

Afro Scrub

Fail

The top 5 brands take 99% of clicks, so Afro Scrub is a Fail.

Flapen Score: 39
39 / 100Ranks 8,990 of 10,978 Beauty & Personal Care niches · −9 vs the category median of 48
Market size: $114K/yr157K searches / yr
90-day growth: +3.3%search demand this quarter
Competition: 70%top-5 click share · 6 brands · 7 sellers

Flapen Score

Afro Scrub against its category

The dotted line is the Beauty & Personal Care average. Past it, Afro Scrub is stronger. Inside it, weaker.

39Fail

This niche Category average

See the method

Market

The Afro Scrub market on Amazon at a glance

Shoppers on Amazon United States searched for Afro Scrub 157K times last year and spent an estimated $114K. The top 5 brands take 99% of clicks. Demand peaks in May–Jun. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 157K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +3.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $114K a year.

Searches, last 12 months: 157K
Growth, 90 days vs prior 90: +3.3%
Conversion, latest week: 5.7%
Market size, estimated: $114Ka year
Peak month: May3.2× the quietest month
Top search term: ember and root african exfoliating body net sponge31K searches a year

02 · Price

A sale here is worth $12.67.

Listings sell for $12.67 on average, from $8.57 to $26.55. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At $12.67 that is $3K to $6K a year per listing.

Average price: $12.67under the $15 to $100 sweet spot
Price range: $8.57–$26.55
Amazon United States median price: $24.38across 115,062 niches
Units sold a year: 6K–8K
Units per listing a year: 250–500
Revenue per listing a year: $3K–$6K
Returns: 0.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #45 within Bath & Bathing Accessories. It carries 1,638 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings: 100%
Prime listings: 94%
Out of stock, average day: 0.0%
Average rank: #45in Bath & Bathing Accessories
Average rating: 4.66 starsAmazon United States average 4.42 stars
Average reviews: 1,638per listing
Listings tracked: 16

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 26 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 6
Successful launches: 4Amazon's first-year sales bar
Average brand age: 26 months

Products

Top Afro Scrub products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

Brand 169%
Brand 221%
Brand 35%
Brand 42%
Brand 51%
Brand 61%
Open — no brand owns it (0%)

Demand

Afro Scrub search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: May, Jun · busiest ÷ quietest = 3.2×

Search terms

Top Afro Scrub search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

ember and root african exfoliating body net sponge31K/yr -7.8%3.5% conv.
bellanomi african net sponge56K/yr +12.4%5.7% conv.
african net sponge bellanomi13K/yr +4.3%6.7% conv.
bellanomi12K/yr +25.8%4.4% conv.
bellanomi african exfoliating net sponge7K/yr +4.0%7.5% conv.
afro scrub15K/yr -5.5%0.1% conv.
bellamomi african net sponge2K/yr +42.4%6.0% conv.
afroscrub african exfoliating net sponge5K/yr -2.0%0.2% conv.
afro scrub african net sponge6K/yr -9.5%0.2% conv.
afroscrub5K/yr -11.4%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Afro Scrub

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”

9%of negative reviews mention “Durability”

0.5%of orders come back

“Not very durable”

A buyer, on “Durability”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Afro Scrub questions

Answered from the same tracked data.

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