African Shea Butter
soft demand (-25.4% this quarter) — African Shea Butter doesn't clear our bar today.
Flapen Score
Ranks 6,013 of 10,978 Beauty & Personal Care niches · −2 vs the category median of 48
Is African Shea Butter profitable on Amazon?
According to Flapen's Amazon United States niche tracking, African Shea Butter is a $285K/yr Amazon United States market (256K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 46/100.
African Shea Butter: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -25.4% over the last 90 days and 7.0% of searches end in a purchase.
$285K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 23 products
Top African Shea Butter products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Smellgood African Shea Butter 32 oz.
- Price
- $19.55
- Rating
- 4.6/5
- Reviews
- 11,167
- Age
- 13y ago
RA COSMETICS African Shea Butter Raw Unrefined from Ghana 100% Pure Ivory Shea Butter for Skin Hair & Body Natural Moisturizer for Dry Skin & Scalp Care Raw Shea Butter 8 oz
- Price
- $10.04
- Rating
- 4.5/5
- Reviews
- 19,542
- Age
- 13y ago
RA COSMETICS 100% Pure Shea Butter Ivory 16oz | Raw Unrefined African Shea Butter from Ghana | Ultra-Rich Moisturizer for Dry Skin | Whipped Texture | Ideal for DIY Skincare & Haircare Routines
- Price
- $16.22
- Rating
- 4.5/5
- Reviews
- 11,569
- Age
- 1y ago
Plant Guru Raw African Shea Butter 8 oz. 100% Pure Natural Unrefined IVORY - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip balm Making.
- Price
- $9.16
- Rating
- 4.5/5
- Reviews
- 883
- Age
- 11y ago
African Shea Butter 100% Natural 32oz
- Price
- $20.39
- Rating
- 4.6/5
- Reviews
- 7,711
- Age
- 13y ago
Trending
90-day click momentum
OKAY Pure Naturals Yellow Shea Butter for Hair and Skin - Raw African Shea Butter for Women and Men Daily Moisturizer for Face and Body Helps with Stretch Marks Soothes Dry Skin - 7.5 Oz Jar
- Price
- $5.21
- Rating
- 4.5/5
- Reviews
- 28,702
- Age
- 13y ago
OKAY Pure Naturals White Shea Butter for Hair and Skin - Raw African Shea Butter for Women and Men Daily Moisturizer for Face and Body Helps with Stretch Marks Soothes Dry Skin - 13 Oz Jar
- Price
- $12.48
- Rating
- 4.5/5
- Reviews
- 28,702
- Age
- 14y ago
Plant Guru Raw African Shea Butter 8 oz. 100% Pure Natural Unrefined YELLOW - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.
- Price
- $9.14
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago
RA COSMETICS 100% Natural Unrefined Yellow Shea Butter Bundle 16oz & 8oz Jars Deep Hydration for Dry Skin Head-to-Toe Skincare & Haircare Pure African Moisture from Ghana West Africa
- Price
- $14.25
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
era of nature Organic Unrefined Raw African Ivory White Shea Butter 16oz - Moisturizing Raw Shea Butter Bar for Skin & Hair DIY Lip Balm Base Cream Soap & Lotion Making Supplies Kit Skincare
- Price
- $15.88
- Rating
- 4.6/5
- Reviews
- 5,867
- Age
- 8y ago
Newest
by launch datePlant Guru Raw African Shea Butter 8 oz. 100% Pure Natural Unrefined YELLOW - Ideal Moisturizer For Dry Skin Body Face And Hair Growth. Great For DIY Soap and Lip Balm Making.
- Price
- $9.14
- Rating
- 4.7/5
- Reviews
- 34
- Age
- 5mo ago
RA COSMETICS 100% Pure Shea Butter Ivory 16oz | Raw Unrefined African Shea Butter from Ghana | Ultra-Rich Moisturizer for Dry Skin | Whipped Texture | Ideal for DIY Skincare & Haircare Routines
- Price
- $16.22
- Rating
- 4.5/5
- Reviews
- 11,569
- Age
- 1y ago
RA COSMETICS 100% Natural Unrefined Yellow Shea Butter Bundle 16oz & 8oz Jars Deep Hydration for Dry Skin Head-to-Toe Skincare & Haircare Pure African Moisture from Ghana West Africa
- Price
- $14.25
- Rating
- 5.0/5
- Reviews
- 9
- Age
- 1y ago
HalalEveryDay Yellow Shea Butter from Ghana Raw Unrefined African Shea Butter for Skin & Hair 100% Pure Natural Moisturizer for Body Face & DIY Beauty 24 oz
- Price
- $23.02
- Rating
- 4.7/5
- Reviews
- 157
- Age
- 1y ago
Daiasns African Shea Butter 4.2oz Ivory Grade A Pure Natural Raw & Unrefined Body Butter for Dry and Cracked Skin - Moisturizing Shea Butter - Deep Nourishing Body Hair and Face
- Price
- $9.84
- Rating
- 4.5/5
- Reviews
- 163
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 rising
Sellers
31
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
63%
Top 20: 97%
Open market
10%
- RA COSMETICS32%
- SmellGood26%
- Plant Guru18%
- Jersey Botanical6%
- OKAY5%
- Sheanefit4%
- Open — no brand owns it (6 brands, 10%)
African Shea Butter demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.4×
Top African Shea Butter search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- african shea butter179K/yr
- raw african shea butter30K/yr
- african shea butter raw organic27K/yr
- african shea butter 100 natural12K/yr
- african cocoa butter5K/yr
- natural cosmetics3K/yr
What reviews say buyers love and hate about African Shea Butter
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“it's a great quality butter”
“Very Moisturizing”
“Smooth and creamy”
“has a unique scent”
“Excellent price”
What buyers complain about
60% of reviews“Bad smell”
“Hard to use”
“Needs to be softer”
“the texture is extremely off putting”
“really odd color”
African Shea Butter return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
19%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common African Shea Butter questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
