African Shea Butter

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 7.0% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $285K a year.

Searches, last 12 months

256K

Growth, 90 days vs prior 90

-25.4%

Conversion, latest week

7.0%

Market size, estimated

$285Ka year

Peak month

January1.4× the quietest month

Top search term

african shea butter179K searches a year

Listings sell for $15.87 on average, from $5.21 to $48.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At $15.87 that is $4K to $8K a year per listing.

Average price

$15.87inside the $15 to $100 sweet spot

Price range

$5.21–$48.44

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

15K–20K

Units per listing a year

250–500

Revenue per listing a year

$4K–$8K

Returns

0.8%of orders · Amazon United States median 2.1%

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.2% of listings are out of stock. The average listing ranks #196 within Body Butters. It carries 8,517 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings

70%

Prime listings

96%

Out of stock, average day

8.2%

Average rank

#196in Body Butters

Average rating

4.60 starsAmazon United States average 4.42 stars

Average reviews

8,517per listing

Listings tracked

23

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

73 months