African Hats for Women

Shoppers searched for this 233K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -49.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $36K a year.

Searches, last 12 months

233K

Growth, 90 days vs prior 90

-49.9%

Conversion, latest week

0.9%

Market size, estimated

$36Ka year

Top search term

african hat24K searches a year

Listings sell for $18.14 on average, from $6.04 to $49.34. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.14 that is $0 to $2K a year per listing.

Average price

$18.14inside the $15 to $100 sweet spot

Price range

$6.04–$49.34

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

3.5%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 12.4% of listings are out of stock. The average listing ranks #33,105 within Headbands. It carries 892 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

94%

Out of stock, average day

12.4%

Average rank

#33,105in Headbands

Average rating

4.38 starsAmazon United States average 4.42 stars

Average reviews

892per listing

Listings tracked

184

45 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

45

Successful launches

3Amazon's first-year sales bar

Average brand age

38 months