African Black Soap Shampoo
African Black Soap Shampoo shows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Flapen Score
Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48
Is African Black Soap Shampoo profitable on Amazon?
According to Flapen's Amazon United States niche tracking, African Black Soap Shampoo is a $54K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
African Black Soap Shampoo: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +97.3% over the last 90 days and 6.6% of searches end in a purchase.
$54K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 17 products
Top African Black Soap Shampoo products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
- Price
- $33.75
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
Alaffia Authentic African Black Soap Eucalyptus Tea Tree 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
- Price
- $34.32
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
Alaffia Unscented Authentic African Black Soap 5 Oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 6y ago
Alaffia - Authentic African Black Soap All-in-One Body Wash Shampoo and Shaving Soap For All Skin and Hair Types Fair Trade No Parabens Non-GMO No SLS Peppermint 16 Ounce
- Price
- $16.00
- Rating
- 4.3/5
- Reviews
- 165
- Age
- 12y ago
Alaffia African Black Soap Liquid Peppermint (32 Oz) + Eucalyptus Tea Tree (2 Oz) All-in-One Moisturizing Cleanser for Face Hands Body & Hair
- Price
- $33.07
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
Trending
90-day click momentumAlaffia African Black Soap Liquid Peppermint (32 Oz) + Eucalyptus Tea Tree (2 Oz) All-in-One Moisturizing Cleanser for Face Hands Body & Hair
- Price
- $33.07
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
Alaffia Authentic African Black Soap Triple Milled Long-Lasting and Ultra-Moisturizing Soap Bar Unscented 5 Oz (Pack of 3)
- Price
- $18.08
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 6y ago
Alaffia Authentic African Black Soap Triple Milled Charcoal Reishi 5 Oz (Pack of 3)
- Price
- $17.03
- Rating
- 4.6/5
- Reviews
- 199
- Age
- 6y ago
Alaffia Good Soap Coconut 2-Pack (8 Bars) Long-Lasting Triple-Milled with Fair Trade Shea Butter
- Price
- $29.79
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 1y ago
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
- Price
- $33.75
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
Newest
by launch dateAlaffia Good Soap Coconut 2-Pack (8 Bars) Long-Lasting Triple-Milled with Fair Trade Shea Butter
- Price
- $29.79
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 1y ago
ALAFFIA Coconut Good Soap Value Pack 4 Count 20 OZ
- Price
- $14.09
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 3y ago
Alaffia Good Soap Lavender (4 Bars) + Trial-Size Herbal Bar Long-Lasting Triple-Milled with Fair Trade Shea Butter
- Price
- $14.59
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 3y ago
Alaffia Soap Bar Triple Milled Authentic Afrcn Blk Unsntd 8 Ounce
- Price
- $6.15
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 3y ago
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
- Price
- $33.75
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
Brands
3 falling
Sellers
636
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Alaffia94%
- Plant Guru4%
- Shea Moisture2%
African Black Soap Shampoo demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 2.1×
Top African Black Soap Shampoo search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- alaffia soap8K/yr
- alaffia african black soap7K/yr
- alaffia black soap9K/yr
- alaffia authentic african black soap4K/yr
- african black soap shampoo9K/yr
- black soap shampoo6K/yr
What reviews say buyers love and hate about African Black Soap Shampoo
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“clean scent”
“Good soap is really good”
“Nice and soft”
“Cleans very well”
“Doesnt dry out my skin”
What buyers complain about
69% of reviews“It smells bad”
“These bars are so overpriced as well”
“weak lather”
“I had to wash that product out of my hair because of how bad it was”
“some of the product leaked out”
African Black Soap Shampoo return rate & reasons
Why buyers send it back, as a share of all return requests.
0.6%
Return rate
13%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common African Black Soap Shampoo questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
