african black soap shampoo
Worth a lookShows low returns (0.6%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Growth
Great+97.3%90-day search growth — must beat 0% to launch
Avg price
Great$19.53avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Price range
Good$6.15–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Review moat
Bad5,223.88avg incumbent reviews — the moat a new listing must climb
Market size
Bad$54K$54K/yr · 42K searches
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, african black soap shampoo is a $54K/yr Amazon United States market (42K searches/yr). The top 5 brands hold 100% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
african black soap shampoo market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $39K–$49K
- units × avg price
- Conversion rate
- 6.6%
- Avg BSR
- #1,073
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 59%
- Out of stock
- 9.1%
- Avg brand age
- 65 months
- Avg seller age
- 138 days
Competition & brand share
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.Brands
3 falling
Sellers
636
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
65%
Top 20: 100%
Open market
0%
- Alaffia94%
- Plant Guru4%
- Shea Moisture2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +97.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 2.1×
Top african black soap shampoo search terms
- alaffia soap8K/yr
- alaffia african black soap7K/yr
- alaffia black soap9K/yr
- alaffia authentic african black soap4K/yr
- african black soap shampoo9K/yr
- black soap shampoo6K/yr
Top african black soap shampoo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 17 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
Alaffia$33.754.5★10,397 rev
Alaffia Authentic African Black Soap Eucalyptus Tea Tree 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
Alaffia$34.324.5★10,397 rev
Alaffia Unscented Authentic African Black Soap 5 Oz
Alaffia$8.294.5★89 rev
Alaffia - Authentic African Black Soap All-in-One Body Wash Shampoo and Shaving Soap For All Skin and Hair Types Fair Trade No Parabens Non-GMO No SLS Peppermint 16 Ounce
Alaffia$16.004.3★165 rev
Alaffia African Black Soap Liquid Peppermint (32 Oz) + Eucalyptus Tea Tree (2 Oz) All-in-One Moisturizing Cleanser for Face Hands Body & Hair
Alaffia$33.074.5★10,397 rev
Newest
by launch date
Alaffia Good Soap Coconut 2-Pack (8 Bars) Long-Lasting Triple-Milled with Fair Trade Shea Butter
Alaffia$29.79132 rev
ALAFFIA Coconut Good Soap Value Pack 4 Count 20 OZ
Alaffia$14.09195 rev
Alaffia Good Soap Lavender (4 Bars) + Trial-Size Herbal Bar Long-Lasting Triple-Milled with Fair Trade Shea Butter
Alaffia$14.59132 rev
Alaffia Soap Bar Triple Milled Authentic Afrcn Blk Unsntd 8 Ounce
Alaffia$6.154 rev
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
Alaffia$33.7510,397 rev
Trending
90-day click momentumAlaffia African Black Soap Liquid Peppermint (32 Oz) + Eucalyptus Tea Tree (2 Oz) All-in-One Moisturizing Cleanser for Face Hands Body & Hair
Alaffia$33.074.5★
Alaffia Authentic African Black Soap Triple Milled Long-Lasting and Ultra-Moisturizing Soap Bar Unscented 5 Oz (Pack of 3)
Alaffia$18.084.6★
Alaffia Authentic African Black Soap Triple Milled Charcoal Reishi 5 Oz (Pack of 3)
Alaffia$17.034.6★
Alaffia Good Soap Coconut 2-Pack (8 Bars) Long-Lasting Triple-Milled with Fair Trade Shea Butter
Alaffia$29.794.6★
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
Alaffia$33.754.5★
What buyers say about african black soap shampoo
What buyers praise and complain about, mined from review topics.What buyers love
“clean scent”
“Good soap is really good”
“Nice and soft”
“Cleans very well”
“Doesnt dry out my skin”
“I think its great for the skin”
“It lathers well”
“Very good for black hair”
“Hair is better”
“Works very well”
What buyers complain about
“It smells bad”
“These bars are so overpriced as well”
“weak lather”
“I had to wash that product out of my hair because of how bad it was”
“some of the product leaked out”
“it did not come with the pump”
“Doesnt dry out my skin”
“it smells like rancid oil”
“Sorry i didnt like this natural soap”
“before using my son dreads had a white residue that just would come out”
Top return reasons
Common questions
- Is african black soap shampoo profitable to sell on Amazon United States?
- The niche generates $54K/yr across 17 tracked products. 90-day search growth is +97.3%. Flapen's verdict: Worth a look (50/100).
- How competitive is the african black soap shampoo niche?
- 3 brands and 636 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in african black soap shampoo?
- Top complaints mined from reviews: Smell, Value For Money, Lather. The return rate is 0.6%.
- When does demand for african black soap shampoo peak?
- Demand is steady year-round — the busiest month runs 2.1× the quietest.
- What does it cost to enter the african black soap shampoo niche?
- Listings span $6.15–$34.32; the average listing price is $19.53 (sweet spot $15–$100). The average incumbent carries 5,224 reviews — the moat a new listing must climb.