african black soap body wash
Worth a lookShows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.7%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.35avg listing price — sweet spot $15–$100
Price range
Good$7.66–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$490K$490K/yr · 328K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,143.33avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, african black soap body wash is a $490K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
african black soap body wash market data
- Units sold / yr
- 30K–40K
- avg 1,250–1,500/product
- Revenue / yr
- $461K–$614K
- units × avg price
- Conversion rate
- 9.7%
- Avg BSR
- #769
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 6.3%
- Avg brand age
- 61 months
- Avg seller age
- 127 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
649
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
4%
- Shea Moisture59%
- Alaffia20%
- Plant Guru10%
- Natural Wunderz3%
- Unilever2%
- SpaScriptions2%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -0.9% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 8.8×
Top african black soap body wash search terms
- shea moisture body wash156K/yr
- african black soap body wash33K/yr
- black soap body wash21K/yr
- liquid black soap20K/yr
- african black soap liquid19K/yr
- alaffia african black soap7K/yr
- alaffia black soap9K/yr
- black soap liquid11K/yr
- alaffia authentic african black soap4K/yr
- african body wash6K/yr
Top african black soap body wash products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz
Shea Moisture$9.374.5★4,428 rev
SheaMoisture Virgin Coconut Oil Body Wash Nourish and Replenish Skin Daily Hydrating body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz
Shea Moisture$8.524.5★4,428 rev
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
Alaffia$33.754.5★10,397 rev
SheaMoisture Raw Shea Butter Body Wash Moisturize and Restore Deeply Moisturizing body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz
Shea Moisture$9.054.5★4,428 rev
Plant Guru Raw African Black Soap Liquid 8 fl. oz. - Pure & Natural Traditional Skincare for Face Body & Hair | Handmade Cleanser for All Skin Types. Imported From Ghana.
Plant Guru$8.034.4★3,347 rev
Newest
by launch date
Unilever Shea Moisture Soothing Body Wash for dry skin African Black Soap paraben free 384 ml
Unilever$9.659 rev
Its Pure Natural African Black Soap Liquid Form Traditional Handmade Raw Soap with Shea Butter and Coconut Oil Face and Body Cleanser (8oz Original)
It's Pure Natural$8.9412 rev
Natural Wunderz African Black Soap Body Wash 12oz SulfateFree Vegan Cleanser with Shea Butter Soothing Detoxifying Shower Gel for Men & Women
Natural Wunderz$9.90210 rev
SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz
Shea Moisture$9.374,428 rev
SheaMoisture Virgin Coconut Oil Body Wash Nourish and Replenish Skin Daily Hydrating body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz
Shea Moisture$8.524,428 rev
Trending
90-day click momentumUnilever Shea Moisture Soothing Body Wash for dry skin African Black Soap paraben free 384 ml
Unilever$9.654.8★
Its Pure Natural African Black Soap Liquid Form Traditional Handmade Raw Soap with Shea Butter and Coconut Oil Face and Body Cleanser (8oz Original)
It's Pure Natural$8.943.7★
Alaffia African Black Soap Liquid Peppermint (32 Oz) + Eucalyptus Tea Tree (2 Oz) All-in-One Moisturizing Cleanser for Face Hands Body & Hair
Alaffia$33.074.5★
Alaffia Unscented Authentic African Black Soap 5 Oz
Alaffia$8.294.5★
SheaMoisture Coconut & Hibiscus Body Wash 13 Ounce
Shea Moisture$16.804.5★
What buyers say about african black soap body wash
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“My skin is so soft”
“Helped very dry skin”
“Great for sensitive skin”
“Great product, not just for babies”
“Rich and creamy lather”
“Cleans very well”
“This product has helped with dry skin so much”
“Affordable”
“for me it does not cause any allergic reaction”
What buyers complain about
“smells like a chemical”
“No lather”
“I do not find it moisturizing as I used to”
“It doesn't clean as well”
“my baby allergy with it”
“They changed the bottle and ingredients and I probably won't buy again”
“some of the product leaked all over the inside of the bag”
“it did not come with the pump”
“I cant use it”
“it was taller then”
Top return reasons
Common questions
- Is african black soap body wash profitable to sell on Amazon United States?
- The niche generates $490K/yr across 24 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -0.9%. Flapen's verdict: Worth a look (52/100).
- How competitive is the african black soap body wash niche?
- 9 brands and 649 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in african black soap body wash?
- Top complaints mined from reviews: Smell, Lather, Moist/Dry. The return rate is 0.5%.
- When does demand for african black soap body wash peak?
- Demand peaks in Aug; the busiest month runs 8.8× the quietest.
- What does it cost to enter the african black soap body wash niche?
- Listings span $7.66–$34.32; the average listing price is $15.35 (sweet spot $15–$100). The average incumbent carries 3,143 reviews — the moat a new listing must climb.