African Black Soap Body Wash
African Black Soap Body Wash shows low returns (0.5%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.
Flapen Score
Top 29% of 10,978 Beauty & Personal Care niches · +4 vs the category median of 48
Is African Black Soap Body Wash profitable on Amazon?
According to Flapen's Amazon United States niche tracking, African Black Soap Body Wash is a $490K/yr Amazon United States market (328K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Worth a look — 52/100.
African Black Soap Body Wash: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -0.9% over the last 90 days and 9.7% of searches end in a purchase.
$490K
revenue / yr
Who owns the niche?
The top 5 brands hold 94% of demand, so 6% of the market is open.
6%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 24 products
Top African Black Soap Body Wash products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz
- Price
- $9.37
- Rating
- 4.5/5
- Reviews
- 4,428
- Age
- 1y ago
SheaMoisture Virgin Coconut Oil Body Wash Nourish and Replenish Skin Daily Hydrating body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz
- Price
- $8.52
- Rating
- 4.5/5
- Reviews
- 4,428
- Age
- 1y ago
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
- Price
- $33.75
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
SheaMoisture Raw Shea Butter Body Wash Moisturize and Restore Deeply Moisturizing body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz
- Price
- $9.05
- Rating
- 4.5/5
- Reviews
- 4,428
- Age
- 1y ago
Plant Guru Raw African Black Soap Liquid 8 fl. oz. - Pure & Natural Traditional Skincare for Face Body & Hair | Handmade Cleanser for All Skin Types. Imported From Ghana.
- Price
- $8.03
- Rating
- 4.4/5
- Reviews
- 3,347
- Age
- 5y ago
Trending
90-day click momentum
Unilever Shea Moisture Soothing Body Wash for dry skin African Black Soap paraben free 384 ml
- Price
- $9.65
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago
Its Pure Natural African Black Soap Liquid Form Traditional Handmade Raw Soap with Shea Butter and Coconut Oil Face and Body Cleanser (8oz Original)
- Price
- $8.94
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 6mo ago
Alaffia African Black Soap Liquid Peppermint (32 Oz) + Eucalyptus Tea Tree (2 Oz) All-in-One Moisturizing Cleanser for Face Hands Body & Hair
- Price
- $33.07
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
Alaffia Unscented Authentic African Black Soap 5 Oz
- Price
- $8.29
- Rating
- 4.5/5
- Reviews
- 89
- Age
- 6y ago
SheaMoisture Coconut & Hibiscus Body Wash 13 Ounce
- Price
- $16.80
- Rating
- 4.5/5
- Reviews
- 1,906
- Age
- 14y ago
Newest
by launch dateUnilever Shea Moisture Soothing Body Wash for dry skin African Black Soap paraben free 384 ml
- Price
- $9.65
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 6mo ago
Its Pure Natural African Black Soap Liquid Form Traditional Handmade Raw Soap with Shea Butter and Coconut Oil Face and Body Cleanser (8oz Original)
- Price
- $8.94
- Rating
- 3.7/5
- Reviews
- 12
- Age
- 6mo ago
Natural Wunderz African Black Soap Body Wash 12oz SulfateFree Vegan Cleanser with Shea Butter Soothing Detoxifying Shower Gel for Men & Women
- Price
- $9.90
- Rating
- 4.4/5
- Reviews
- 210
- Age
- 1y ago
SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz
- Price
- $9.37
- Rating
- 4.5/5
- Reviews
- 4,428
- Age
- 1y ago
SheaMoisture Virgin Coconut Oil Body Wash Nourish and Replenish Skin Daily Hydrating body wash for 24H Visible Moisture for Healthy Glowing Skin 18 oz
- Price
- $8.52
- Rating
- 4.5/5
- Reviews
- 4,428
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
9 rising
Sellers
649
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
61%
Top 20: 95%
Open market
4%
- Shea Moisture59%
- Alaffia20%
- Plant Guru10%
- Natural Wunderz3%
- Unilever2%
- SpaScriptions2%
- Open — no brand owns it (3 brands, 4%)
African Black Soap Body Wash demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 8.8×
Top African Black Soap Body Wash search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- shea moisture body wash156K/yr
- african black soap body wash33K/yr
- black soap body wash21K/yr
- liquid black soap20K/yr
- african black soap liquid19K/yr
- alaffia african black soap7K/yr
- alaffia black soap9K/yr
- black soap liquid11K/yr
- alaffia authentic african black soap4K/yr
- african body wash6K/yr
What reviews say buyers love and hate about African Black Soap Body Wash
What buyers mention most, as a share of all reviews.
What buyers love
83% of reviews“Good scent”
“My skin is so soft”
“Helped very dry skin”
“Great for sensitive skin”
“Great product, not just for babies”
What buyers complain about
66% of reviews“smells like a chemical”
“No lather”
“I do not find it moisturizing as I used to”
“It doesn't clean as well”
“my baby allergy with it”
African Black Soap Body Wash return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
9%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common African Black Soap Body Wash questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
