African Black Soap
African Black Soap clears our launch bar: a $1.7M/yr market growing +0.1% this quarter with returns at 0.4%.
Flapen Score
Top 14% of 10,978 Beauty & Personal Care niches · +9 vs the category median of 48
Is African Black Soap profitable on Amazon?
According to Flapen's Amazon United States niche tracking, African Black Soap is a $1.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 82% of demand. Verdict: Launch it — 57/100.
African Black Soap: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +0.1% over the last 90 days and 7.9% of searches end in a purchase.
$1.7M
revenue / yr
Who owns the niche?
The top 5 brands hold 82% of demand, so 18% of the market is open.
18%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 21 products
Top African Black Soap products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
SheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser with Shea Butter 8 oz
- Price
- $5.97
- Rating
- 4.6/5
- Reviews
- 12,879
- Age
- 14y ago
era of nature Best Raw ORGANIC AFRICAN BLACK SOAP for Dry Skin and Skin Conditions. Pure & Natural Ingredients Imported From Ghana - 8oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 4,736
- Age
- 4y ago
Our Earths Secrets Raw African Black Soap 1 lb.
- Price
- $13.36
- Rating
- 4.6/5
- Reviews
- 14,119
- Age
- 10y ago
#1 Organic African Black Soap for Acne Dark Spots Hyperpigmentation | Black Owned Calms Eczema Psoriasis Dry Skin & Sensitive Skin | Vegan | 1lb bar | 120 day Supply |120 000+ Customers Since 2017
- Price
- $25.07
- Rating
- 4.3/5
- Reviews
- 14,145
- Age
- 9y ago
Our Earths Secrets Premium Natural Raw African Black Soap 3 Pound
- Price
- $26.19
- Rating
- 4.7/5
- Reviews
- 4,572
- Age
- 10y ago
Trending
90-day click momentum![Its Pure Natural African Black Soap Bars Original (Pack of 3) Organic Raw Soap for Face & Body Acne Treatment & Dark Spot Remover [Made in Ghana]](https://m.media-amazon.com/images/I/51nEwD1VFML.jpg)
Its Pure Natural African Black Soap Bars Original (Pack of 3) Organic Raw Soap for Face & Body Acne Treatment & Dark Spot Remover [Made in Ghana]
- Price
- $16.38
- Rating
- 4.4/5
- Reviews
- 1,067
- Age
- 8y ago
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
- Price
- $33.75
- Rating
- 4.5/5
- Reviews
- 10,397
- Age
- 4y ago
Plant Guru Raw African Black Soap 5 oz. Bar - Pure & Natural Traditional Skincare for Face Body & Hair | Handmade Cleanser for All Skin Types. Imported From Ghana.
- Price
- $6.07
- Rating
- 4.3/5
- Reviews
- 118
- Age
- 6y ago
#1 Organic African Black Soap for Acne Dark Spots Hyperpigmentation | Black Owned Calms Eczema Psoriasis Dry Skin & Sensitive Skin | Vegan | 1lb bar | 120 day Supply |120 000+ Customers Since 2017
- Price
- $25.07
- Rating
- 4.3/5
- Reviews
- 14,145
- Age
- 9y ago
Ambi African Black Soap Face & Body Bar Cleans and Nourishes Skin Rinses Clear 5.3 Ounce
- Price
- $4.34
- Rating
- 4.6/5
- Reviews
- 3,575
- Age
- 4y ago
Newest
by launch date
SheaMoisture Bar soap African Black Soap 4 count Soothe and Clarify Skin Soothing and Clarifying bar soap with 24h shea moisture nutrients for Healthy Glowing Skin 8 oz
- Price
- $22.14
- Rating
- 4.8/5
- Reviews
- 705
- Age
- 1y ago
SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz
- Price
- $9.37
- Rating
- 4.5/5
- Reviews
- 4,428
- Age
- 1y ago
VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)
- Price
- $14.22
- Rating
- 4.3/5
- Reviews
- 71,606
- Age
- 4y ago
era of nature Best Raw ORGANIC AFRICAN BLACK SOAP for Dry Skin and Skin Conditions. Pure & Natural Ingredients Imported From Ghana - 8oz
- Price
- $10.19
- Rating
- 4.4/5
- Reviews
- 4,736
- Age
- 4y ago
Ambi African Black Soap Face & Body Bar Cleans and Nourishes Skin Rinses Clear 5.3 Ounce
- Price
- $4.34
- Rating
- 4.6/5
- Reviews
- 3,575
- Age
- 4y ago
Competition: brands, sellers & click share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
Brands
13 falling
Sellers
71
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
14%
- Shea Moisture30%
- Our Earth's Secrets18%
- era of nature18%
- Plant Guru9%
- Wonderfully Natural8%
- Sheanefit3%
- Open — no brand owns it (7 brands, 14%)
African Black Soap demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.3×
Top African Black Soap search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- african black soap623K/yr
- black soap411K/yr
- black african soap92K/yr
- african soap76K/yr
- shea moisture bar soap54K/yr
- shea moisture soap51K/yr
- raw african black soap31K/yr
- black soap bar33K/yr
- african black soap bar47K/yr
- african black soap face wash23K/yr
What reviews say buyers love and hate about African Black Soap
What buyers mention most, as a share of all reviews.
What buyers love
74% of reviews“Good scent”
“Excellent product, I loved it, it cleans my face very well, I love it”
“Great for sensitive skin”
“Soft skin”
“Clean feel”
What buyers complain about
63% of reviews“Didn't work for me”
“Skin irritation”
“saw very little improvement”
“No smell”
“Small bars”
African Black Soap return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common African Black Soap questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
