african black soap
Launch itA $1.7M/yr market growing +0.1% this quarter with returns at 0.4% — clears our launch bar.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Market size
Great$1.7M$1.7M/yr · 1.6M searches
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.83avg listing price — sweet spot $15–$100
Price range
Good$4.34–$33.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Growth
Okay+0.1%90-day search growth — must beat 0% to launch
Review moat
Bad10,219avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, african black soap is a $1.7M/yr Amazon United States market (1.6M searches/yr). The top 5 brands hold 82% of demand. Verdict: Launch it — 57/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
african black soap market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- $1.7M–$2.1M
- units × avg price
- Conversion rate
- 7.9%
- Avg BSR
- #234
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 57%
- Out of stock
- 0.3%
- Avg brand age
- 64 months
- Avg seller age
- 129 days
Competition & brand share
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
71
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
61%
Top 20: 99%
Open market
14%
- Shea Moisture30%
- Our Earth's Secrets18%
- era of nature18%
- Plant Guru9%
- Wonderfully Natural8%
- Sheanefit3%
- Open — no brand owns it (7 brands, 14%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top african black soap search terms
- african black soap623K/yr
- black soap411K/yr
- black african soap92K/yr
- african soap76K/yr
- shea moisture bar soap54K/yr
- shea moisture soap51K/yr
- raw african black soap31K/yr
- black soap bar33K/yr
- african black soap bar47K/yr
- african black soap face wash23K/yr
Top african black soap products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SheaMoisture Bar Soap for Troubled Skin African Black Soap Cleanser with Shea Butter 8 oz
Shea Moisture$5.974.6★12,879 rev
era of nature Best Raw ORGANIC AFRICAN BLACK SOAP for Dry Skin and Skin Conditions. Pure & Natural Ingredients Imported From Ghana - 8oz
era of nature$10.194.4★4,736 rev
Our Earths Secrets Raw African Black Soap 1 lb.
Our Earth's Secrets$13.364.6★14,119 rev
#1 Organic African Black Soap for Acne Dark Spots Hyperpigmentation | Black Owned Calms Eczema Psoriasis Dry Skin & Sensitive Skin | Vegan | 1lb bar | 120 day Supply |120 000+ Customers Since 2017
Wonderfully Natural$25.074.3★14,145 rev
Our Earths Secrets Premium Natural Raw African Black Soap 3 Pound
Our Earth's Secrets$26.194.7★4,572 rev
Newest
by launch date
SheaMoisture Bar soap African Black Soap 4 count Soothe and Clarify Skin Soothing and Clarifying bar soap with 24h shea moisture nutrients for Healthy Glowing Skin 8 oz
Shea Moisture$22.14705 rev
SheaMoisture African Black Soap Body Wash Calm and clearing body wash for 24H Visible Moisture for Healthy Glowing 18 Oz
Shea Moisture$9.374,428 rev
VALITIC Kojic Acid Dark Spot Remover Soap Bars with Vitamin C Retinol Collagen Turmeric - Original Japanese Complex Infused with Hyaluronic Acid Vitamin E Shea Butter Castile Olive Oil (2 Pack)
VALITIC$14.2271,606 rev
era of nature Best Raw ORGANIC AFRICAN BLACK SOAP for Dry Skin and Skin Conditions. Pure & Natural Ingredients Imported From Ghana - 8oz
era of nature$10.194,736 rev
Ambi African Black Soap Face & Body Bar Cleans and Nourishes Skin Rinses Clear 5.3 Ounce
Ambi$4.343,575 rev
Trending
90-day click momentum![Its Pure Natural African Black Soap Bars Original (Pack of 3) Organic Raw Soap for Face & Body Acne Treatment & Dark Spot Remover [Made in Ghana]](https://m.media-amazon.com/images/I/51nEwD1VFML.jpg)
Its Pure Natural African Black Soap Bars Original (Pack of 3) Organic Raw Soap for Face & Body Acne Treatment & Dark Spot Remover [Made in Ghana]
It's Pure Natural$16.384.4★
Alaffia Authentic African Black Soap Unscented 2-Pack All-in-One Moisturizing Cleanser for Face Hands Body & Hair 32 Oz Ea
Alaffia$33.754.5★
Plant Guru Raw African Black Soap 5 oz. Bar - Pure & Natural Traditional Skincare for Face Body & Hair | Handmade Cleanser for All Skin Types. Imported From Ghana.
Plant Guru$6.074.3★
#1 Organic African Black Soap for Acne Dark Spots Hyperpigmentation | Black Owned Calms Eczema Psoriasis Dry Skin & Sensitive Skin | Vegan | 1lb bar | 120 day Supply |120 000+ Customers Since 2017
Wonderfully Natural$25.074.3★
Ambi African Black Soap Face & Body Bar Cleans and Nourishes Skin Rinses Clear 5.3 Ounce
Ambi$4.344.6★
What buyers say about african black soap
What buyers praise and complain about, mined from review topics.What buyers love
“Good scent”
“Excellent product, I loved it, it cleans my face very well, I love it”
“Great for sensitive skin”
“Soft skin”
“Clean feel”
“Effective product”
“It does help with dark spots”
“Worth the money”
“Rich and creamy lather”
“does not dry out the skin”
What buyers complain about
“Didn't work for me”
“Skin irritation”
“saw very little improvement”
“No smell”
“Small bars”
“Makes skin dry”
“Burns skin”
“doesn't lather”
“False advertising”
“expensive”
Top return reasons
Common questions
- Is african black soap profitable to sell on Amazon United States?
- The niche generates $1.7M/yr across 21 tracked products. 90-day search growth is +0.1%. Flapen's verdict: Launch it (57/100).
- How competitive is the african black soap niche?
- 13 brands and 71 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in african black soap?
- Top complaints mined from reviews: Functionality-Overall, Allergies, Symptom Reduction. The return rate is 0.4%.
- When does demand for african black soap peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the african black soap niche?
- Listings span $4.34–$33.75; the average listing price is $13.83 (sweet spot $15–$100). The average incumbent carries 10,219 reviews — the moat a new listing must climb.