afnan
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Market size
Incredible$3.7M$3.7M/yr · 2.8M searches
Avg price
Incredible$35.70avg listing price — sweet spot $15–$100
Price range
Incredible$24.50–$46.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.6%search→purchase rate — share of searches ending in a sale
Review moat
Bad5,311.11avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, afnan is a $3.7M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
afnan market data
- Units sold / yr
- 100K–125K
- avg 12,500–15,000/product
- Revenue / yr
- $3.6M–$4.5M
- units × avg price
- Conversion rate
- 3.6%
- Avg BSR
- #85
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 142 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 flat
Sellers
114
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Afnan87%
- Lattafa8%
- Armaf5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 2.4×
Top afnan search terms
- 9pm620K/yr
- 9pm cologne for men605K/yr
- afnan 9pm370K/yr
- 9 pm245K/yr
- club de nuit precieux212K/yr
- lattafa fakhar117K/yr
- 9 pm cologne for men128K/yr
- perfume 9pm para hombre58K/yr
- lattafa fakhar black43K/yr
- extrait de parfum men47K/yr
Top afnan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 9 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Afnan 9 PM For Men Eau De Parfum 3.4 Fl. Oz
Afnan$28.414.6★27,776 rev
Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan$45.614.7★1,325 rev
Afnan 9 PM Eau De Parfum For Men 5 Fl. Oz
Afnan$38.234.7★318 rev
Lattafa Fakhar - Fresh Fruity Bergamot Amber Wood - Eau de Parfum Long-Lasting Fragrance for Men 3.40 Ounce / 100 ml
Lattafa$24.504.6★9,953 rev
Afnan 9 PM Rebel Unisex Eau De Parfum 3.4 Fl. Oz
Afnan$33.324.6★3,127 rev
Newest
by launch dateAfnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan$45.611,325 rev
Afnan 9 PM Rebel Eau de Parfum Spray for Unisex 3.4 Ounce
Afnan$37.50187 rev
Afnan 9 PM Eau De Parfum For Men 5 Fl. Oz
Afnan$38.23318 rev
Afnan 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan$36.941,832 rev
Afnan 9 PM Rebel Unisex Eau De Parfum 3.4 Fl. Oz
Afnan$33.323,127 rev
Trending
90-day click momentumAfnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz
Afnan$45.614.7★
Afnan 9 PM Eau De Parfum For Men 5 Fl. Oz
Afnan$38.234.7★
Afnan 9Am Dive Eau de Parfum Spray for Unisex 3.4 Ounce
Afnan$30.394.7★
Afnan 9 PM Rebel Unisex Eau De Parfum 3.4 Fl. Oz
Afnan$33.324.6★
Afnan 9 PM Rebel Eau de Parfum Spray for Unisex 3.4 Ounce
Afnan$37.504.5★
What buyers say about afnan
What buyers praise and complain about, mined from review topics.What buyers love
“Sophisticated fragrance”
“Fairly priced”
“A very good and durable product”
“The quality of the spray is excellent”
“Perfect gift”
“As pictured”
“beautiful design”
“perfect for warm weather”
“cools down to a nice woody kind of feel”
“Easy to use”
What buyers complain about
“Doesnt smell good”
“Don't last”
“the performance is disappointing”
“it aint the price it should be”
“Not that strong”
“Bottle came leaking”
“So bad it doesnt match to the detail”
“I dont like the dry down”
“doesn't perform all that well”
“The bottle is large”
Common questions
- Is afnan profitable to sell on Amazon United States?
- The niche generates $3.7M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -8.1%. Flapen's verdict: Skip it (47/100).
- How competitive is the afnan niche?
- 3 brands and 114 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in afnan?
- Top complaints mined from reviews: Smell, Durability, Quality-Overall. The return rate is 0.0%.
- When does demand for afnan peak?
- Demand peaks in Nov–Dec; the busiest month runs 2.4× the quietest.
- What does it cost to enter the afnan niche?
- Listings span $24.50–$46.37; the average listing price is $35.70 (sweet spot $15–$100). The average incumbent carries 5,311 reviews — the moat a new listing must climb.