How competitive is the Afnan niche on Amazon United States?

3 brands and 114 sellers compete in Afnan on Amazon United States. The top 5 Afnan products take 86% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Afnan?

Afnan buyers on Amazon United States complain most about Smell, Durability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Afnan niche?

Afnan sells for $35.70 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $24.50–$46.37. The average incumbent carries 5,311 reviews — the moat a new listing must climb.

Afnan

brand-locked demand (top 5 brands take 100% of clicks) — Afnan doesn't clear our bar today.

Flapen Score

Skip it

Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48

This niche Category average · 10,978 niches

Is Afnan profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Afnan is a $3.7M/yr Amazon United States market (2.8M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.

Afnan: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -8.1% over the last 90 days and 3.6% of searches end in a purchase.

$3.7M

revenue / yr

Units sold / yr125K

Search volume / yr-8.1%2.8M

Conversion rate3.6%

Avg price$35.70

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers3 · 114

Top-5 product click share86%

Open market0%

Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 9 products

Top Afnan products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Afnan 9 PM For Men Eau De Parfum 3.4 Fl. Oz

Price: $28.41
Rating: 4.6/5
Reviews: 27,776
Age: 7y ago

Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz

Price: $45.61
Rating: 4.7/5
Reviews: 1,325
Age: 7mo ago

Afnan 9 PM Eau De Parfum For Men 5 Fl. Oz

Price: $38.23
Rating: 4.7/5
Reviews: 318
Age: 1y ago

Lattafa Fakhar - Fresh Fruity Bergamot Amber Wood - Eau de Parfum Long-Lasting Fragrance for Men 3.40 Ounce / 100 ml

Price: $24.50
Rating: 4.6/5
Reviews: 9,953
Age: 5y ago

Afnan 9 PM Rebel Unisex Eau De Parfum 3.4 Fl. Oz

Price: $33.32
Rating: 4.6/5
Reviews: 3,127
Age: 1y ago

Newest

by launch date

Afnan 9 PM Night Out Unisex Extrait de Parfum 3.4 Fl. Oz

Price: $45.61
Rating: 4.7/5
Reviews: 1,325
Age: 7mo ago

Afnan 9 PM Rebel Eau de Parfum Spray for Unisex 3.4 Ounce

Price: $37.50
Rating: 4.5/5
Reviews: 187
Age: 1y ago

Afnan 9 PM Eau De Parfum For Men 5 Fl. Oz

Price: $38.23
Rating: 4.7/5
Reviews: 318
Age: 1y ago

Afnan 9 PM Elixir Unisex Extrait de Parfum 3.4 Fl. Oz

Price: $36.94
Rating: 4.6/5
Reviews: 1,832
Age: 1y ago

Afnan 9 PM Rebel Unisex Eau De Parfum 3.4 Fl. Oz

Price: $33.32
Rating: 4.6/5
Reviews: 3,127
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 flat

Sellers

114

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

Afnan87%
Lattafa8%
Armaf5%
Open — no brand owns it (0%)

Afnan demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.8MCVR3.6%Products9Brands3Top 5 Brands100%OOS Rate0.0%Rating4.6★Reviews5,311Avg BSR#85

Peak months: Nov, Dec · busiest ÷ quietest = 2.4×

Top Afnan search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

9pm620K/yr +10.1%2.6% conv.
9pm cologne for men605K/yr -23.9%3.9% conv.
afnan 9pm370K/yr -4.0%4.2% conv.
9 pm245K/yr +7.5%2.5% conv.
club de nuit precieux212K/yr -16.0%1.3% conv.
lattafa fakhar117K/yr -27.3%1.7% conv.
9 pm cologne for men128K/yr -52.6%3.3% conv.
perfume 9pm para hombre58K/yr +17.7%1.9% conv.
lattafa fakhar black43K/yr +23.4%4.9% conv.
extrait de parfum men47K/yr +12.1%0.2% conv.

What reviews say buyers love and hate about Afnan

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Smell68%

“Sophisticated fragrance”

Value For Money8%

“Fairly priced”

Durability8%

“A very good and durable product”

Quality-Overall6%

“The quality of the spray is excellent”

Gifting Purpose1%

“Perfect gift”

What buyers complain about

78% of reviews

Smell56%

“Doesnt smell good”

Durability9%

“Don't last”

Quality-Overall2%

“the performance is disappointing”

Value For Money2%

“it aint the price it should be”

Strength2%

“Not that strong”

Common Afnan questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Afnan 47/100 on Amazon United States — Skip it. The niche generates $3.7M/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -8.1% over the last 90 days.