Affirm

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $133K a year.

Searches, last 12 months

146K

Growth, 90 days vs prior 90

+16.0%

Conversion, latest week

2.1%

Market size, estimated

$133Ka year

Peak month

August1.9× the quietest month

Top search term

affirm relaxer79K searches a year

Listings sell for $43.95 on average, from $19.63 to $69.86. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At $43.95 that is $11K to $22K a year per listing.

Average price

$43.95inside the $15 to $100 sweet spot

Price range

$19.63–$69.86

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

250–500

Revenue per listing a year

$11K–$22K

Returns

2.1%of orders · Amazon United States median 2.1%

62% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #138 within Hair Perms, Relaxers & Texturizers. It carries 391 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings

62%

Prime listings

92%

Out of stock, average day

0.5%

Average rank

#138in Hair Perms, Relaxers & Texturizers

Average rating

4.55 starsAmazon United States average 4.42 stars

Average reviews

391per listing

Listings tracked

13

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

73 months