affirm
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$43.95avg listing price — sweet spot $15–$100
Price range
Incredible$19.63–$69.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great390.92avg incumbent reviews — the moat a new listing must climb
Returns
Good2.1%return rate — above 5% kills the launch gate
Growth
Okay+16.0%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$133K$133K/yr · 146K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Bad74%top-5 click share — a locked-up shelf
Brand share
Bad94%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, affirm is a $133K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Aug. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
affirm market data
- Units sold / yr
- 4K–5K
- avg 250–500/product
- Revenue / yr
- $176K–$220K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 62%
- Out of stock
- 0.5%
- Avg brand age
- 73 months
- Avg seller age
- 135 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
7 rising
Sellers
20
Top-5 brand share
94%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
3%
- Affirm43%
- Avlon24%
- Generic17%
- Avalon7%
- MFL MADE FOR LOCS4%
- KeraCare4%
- Open — no brand owns it (1 brand, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +16.0% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 1.9×
Top affirm search terms
- affirm relaxer79K/yr
- avlon affirm relaxer28K/yr
- affirm relaxer sensitive scalp15K/yr
- affirm relaxer kit7K/yr
- affirm hair relaxer8K/yr
- affirm fiberguard relaxer5K/yr
- affirm sensitive scalp relaxer4K/yr
Top affirm products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Affirm Relaxer Kit 4 Applications
Affirm$34.924.5★2,077 rev
Argan Sensitive Scalp Relaxer - Alisador de Argan - 4 Single Applications
Generic$34.844.8★78 rev
Avlon Affirm Dry and Itchy Scalp Sensitive Scalp Formula Relaxer 12 Piece Set
Avlon$51.804.7★316 rev
Sensitive Scalp Creme Relaxer System Afirm Fiberg guard Kit 9 Applications - For Sensitive Scalps
Generic$50.015.0★9 rev
Avlon Affirm Sensitive Scalp Conditioning Relaxer (9 Single Applications)
Avalon$47.734.7★1,075 rev
Newest
by launch dateSensitive Scalp Creme Relaxer System Afirm Fiberg guard Kit 9 Applications - For Sensitive Scalps
Generic$50.019 rev
Argan Sensitive Scalp Relaxer - Alisador de Argan - 4 Single Applications
Generic$34.8478 rev
Loc Queen Affirmation Long Adjustable Bonnet (Indigo Blue Bonnet)
MFL MADE FOR LOCS$19.6388 rev
Avlon Affirm Creme Relaxer - 4 lb - Control : Mild (Time Release Sodium Hydroxide)
Avlon$40.04322 rev
Avlon Affirm Creme Relaxer Original Formula Normal 4 lbs.
Avlon$40.76153 rev
Trending
90-day click momentumSensitive Scalp Creme Relaxer System Afirm Fiberg guard Kit 9 Applications - For Sensitive Scalps
Generic$50.015.0★
Loc Queen Affirmation Long Adjustable Bonnet (Indigo Blue Bonnet)
MFL MADE FOR LOCS$19.634.3★
Avlon Affirm Dry and Itchy Scalp Sensitive Scalp Formula Relaxer 12 Piece Set
Avlon$51.804.7★
Affirm Relaxer Kit 4 Applications
Affirm$34.924.5★
Argan Sensitive Scalp Relaxer - Alisador de Argan - 4 Single Applications
Generic$34.844.8★
What buyers say about affirm
What buyers praise and complain about, mined from review topics.What buyers love
“Great Product”
“immediately noticed her hair became very soft”
“Works well”
“which makes it economical as well”
“Affirm Simple the BEST”
“Long lasting”
“easy application”
“El producto corresponde al de la foto.”
“My hair came out beautiful”
“this one left my scalp calm and comfortable”
What buyers complain about
“Very inconvenient”
“my hair is breaking off everywhere”
“Doesnt stay on my head”
“Not a fan of the material”
“Product leaked everywhere”
“The item came damaged half the contents spilled out of the container”
“However, once she washed it, her hair started falling out”
“normally its rough”
“most products would irritate it”
Top return reasons
Common questions
- Is affirm profitable to sell on Amazon United States?
- The niche generates $133K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +16.0%. Flapen's verdict: Skip it (43/100).
- How competitive is the affirm niche?
- 7 brands and 20 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 94% of demand.
- What do buyers complain about in affirm?
- Top complaints mined from reviews: Ease Of Use, Damage/Burn Hair, Grip. The return rate is 2.1%.
- When does demand for affirm peak?
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- What does it cost to enter the affirm niche?
- Listings span $19.63–$69.86; the average listing price is $43.95 (sweet spot $15–$100). The average incumbent carries 391 reviews — the moat a new listing must climb.