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Aesop Reverence Aromatique Hand Wash

Fail

The top 5 products take 100% of clicks, so Aesop Reverence Aromatique Hand Wash is a Fail.

Flapen Score
40
40 / 100
Ranks 8,668 of 10,978 Beauty & Personal Care niches · −8 vs the category median of 48
Market size
$136K/yr8K searches / yr
90-day growth
+4.9%search demand this quarter
Competition
100%top-5 click share · 1 brands · 8 sellers

Flapen Score

Aesop Reverence Aromatique Hand Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Aesop Reverence Aromatique Hand Wash is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aesop Reverence Aromatique Hand Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Aesop Reverence Aromatique Hand Wash 8K times last year and spent an estimated $136K. One brand takes every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 23.1% of those searches ended in a purchase.

Shoppers searched for this 8K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 23.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $136K a year.

Searches, last 12 months
8K
Growth, 90 days vs prior 90
+4.9%
Conversion, latest week
23.1%
Market size, estimated
$136Ka year
Peak month
December2.3× the quietest month
Top search term
aesop reverence aromatique hand wash2K searches a year

02 · Price

A sale here is worth $77.15.

Listings sell for $77.15 on average, from $46.29 to $138.87. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At $77.15 that is $19K to $39K a year per listing.

Average price
$77.15inside the $15 to $100 sweet spot
Price range
$46.29–$138.87
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
$19K–$39K
Returns
0.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #125 within Cleansers. It carries 1,731 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#125in Cleansers
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,731per listing
Listings tracked
3

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
65 months

Products

Top Aesop Reverence Aromatique Hand Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

Brands

1 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Brand 1100%

Demand

Aesop Reverence Aromatique Hand Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

300200Prime Day '25Black Friday '25Holiday '25Spike '26MayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 2.3×

Reviews and returns

What reviews say buyers love and hate about Aesop Reverence Aromatique Hand Wash

We read the reviews and the return reasons for every product selling here.

52%of positive reviews mention “Smell”
21%of negative reviews mention “Smell”
0.9%of orders come back
“the smell is different”
A buyer, on “Smell”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Aesop Reverence Aromatique Hand Wash questions

Answered from the same tracked data.