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Aesop Hand Soap Refill

brand-locked demand (top 5 brands take 92% of clicks) — Aesop Hand Soap Refill doesn't clear our bar today.

Flapen Score

47
Skip it

Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48

Market size 34Growth 26Conversion 96Competition 28Returns 98Price range 68Avg price 95Brand share 21Review moat 23Quality gap 35
This niche Category average · 10,978 niches

Is Aesop Hand Soap Refill profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aesop Hand Soap Refill is a $161K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.

Aesop Hand Soap Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +0.5% over the last 90 days and 12.9% of searches end in a purchase.

$161K

revenue / yr

Units sold / yr3K
Search volume / yr+0.5%31K
Conversion rate12.9%
Avg price$39.81

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 379
Top-5 product click share68%
Open market8%
Avg brand age80 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement64%
New entrants (1y)1· 1 succeeded
Avg rating4.5★
Avg reviews7,961

Top Aesop Hand Soap Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

$0$16K$32K$48K$64K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

379

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • Aesop63%
  • Grown Alchemist8%
  • Public Goods8%
  • simplehuman8%
  • Soapbox5%
  • Method4%
  • Open — no brand owns it (3 brands, 4%)

Aesop Hand Soap Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume31KCVR12.9%Products14Brands9Top 5 Brands92%OOS Rate8.5%Rating4.5★Reviews7,961Avg BSR#203
3K2KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 5.4×

Top Aesop Hand Soap Refill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • aesop hand soap refill19K/yr
  • aesop refill7K/yr
  • aesop soap refill4K/yr
  • aesop refill hand soap2K/yr

What reviews say buyers love and hate about Aesop Hand Soap Refill

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Smell53%

Fresh scent

Moist/Dry5%

moisturizes

Quality-Overall5%

Quality hand wash

Cleansing4%

Cleans well

Soft Feel4%

feels like a gentle

What buyers complain about

62% of reviews
Smell30%

No good smell

Value For Money10%

But pricey

Moist/Dry6%

very drying

Leak-Proof3%

bottles leaked some

Allergies3%

One that many people are allergic to

Aesop Hand Soap Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

13%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Smell
39%
2Leak-Proof
28%
3Advertised Vs Actual Product
8%
4Value For Money
5%
5Motor Power
4%

Common Aesop Hand Soap Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aesop Hand Soap Refill 47/100 on Amazon United States — Skip it. The niche generates $161K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +0.5% over the last 90 days.
Search demand for Aesop Hand Soap Refill on Amazon United States peaks in Oct–Nov, where the busiest month runs 5.4× the quietest.