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Aesop Hand Soap Refill

Fail

The top 5 brands take 92% of clicks, so Aesop Hand Soap Refill is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$161K/yr31K searches / yr
90-day growth
+0.5%search demand this quarter
Competition
68%top-5 click share · 9 brands · 379 sellers

Flapen Score

Aesop Hand Soap Refill against its category

The dotted line is the Beauty & Personal Care average. Past it, Aesop Hand Soap Refill is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Aesop Hand Soap Refill market on Amazon at a glance

Shoppers on Amazon United States searched for Aesop Hand Soap Refill 31K times last year and spent an estimated $161K. The top 5 brands take 92% of clicks. Demand peaks in Oct–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 12.9% of those searches ended in a purchase.

Shoppers searched for this 31K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved +0.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $161K a year.

Searches, last 12 months
31K
Growth, 90 days vs prior 90
+0.5%
Conversion, latest week
12.9%
Market size, estimated
$161Ka year
Peak month
October5.4× the quietest month
Top search term
aesop hand soap refill19K searches a year

02 · Price

A sale here is worth $39.81.

Listings sell for $39.81 on average, from $7.71 to $133.46. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At $39.81 that is $4K to $10K a year per listing.

Average price
$39.81inside the $15 to $100 sweet spot
Price range
$7.71–$133.46
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
$4K–$10K
Returns
0.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #203 within Foot & Hand Care. It carries 7,961 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
93%
Out of stock, average day
8.5%
Average rank
#203in Foot & Hand Care
Average rating
4.54 starsAmazon United States average 4.42 stars
Average reviews
7,961per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 80 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
80 months

Products

Top Aesop Hand Soap Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 rising

Sellers

379

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • Brand 163%
  • Brand 28%
  • Brand 38%
  • Brand 48%
  • Brand 55%
  • Brand 64%
  • Open — no brand owns it (3 brands, 4%)

Demand

Aesop Hand Soap Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Prime Day '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 5.4×

Search terms

Top Aesop Hand Soap Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • aesop hand soap refill19K/yr
  • aesop refill7K/yr
  • aesop soap refill4K/yr
  • aesop refill hand soap2K/yr

Reviews and returns

What reviews say buyers love and hate about Aesop Hand Soap Refill

We read the reviews and the return reasons for every product selling here.

53%of positive reviews mention “Smell”
30%of negative reviews mention “Smell”
0.4%of orders come back
“No good smell”
A buyer, on “Smell”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Aesop Hand Soap Refill questions

Answered from the same tracked data.