aesop hand soap refill
Skip itBrand-locked demand (top 5 brands take 92% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Avg price
Incredible$39.81avg listing price — sweet spot $15–$100
Price range
Good$7.71–$133.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$161K$161K/yr · 31K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.5%90-day search growth — must beat 0% to launch
Review moat
Bad7,960.71avg incumbent reviews — the moat a new listing must climb
Brand share
Bad92%top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aesop hand soap refill is a $161K/yr Amazon United States market (31K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 47/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
aesop hand soap refill market data
- Units sold / yr
- 3K–3K
- avg 100–250/product
- Revenue / yr
- $100K–$119K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #203
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 64%
- Out of stock
- 8.5%
- Avg brand age
- 80 months
- Avg seller age
- 162 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
9 rising
Sellers
379
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
4%
- Aesop63%
- Grown Alchemist8%
- Public Goods8%
- simplehuman8%
- Soapbox5%
- Method4%
- Open — no brand owns it (3 brands, 4%)
Demand & seasonality
Weekly Amazon search volume, last 88 weeks — +0.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 5.4×
Top aesop hand soap refill search terms
- aesop hand soap refill19K/yr
- aesop refill7K/yr
- aesop soap refill4K/yr
- aesop refill hand soap2K/yr
Top aesop hand soap refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 14 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml
Aesop$44.874.7★1,088 rev
Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.
Aesop$44.284.6★1,823 rev
Aesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)
Aesop$133.464.7★1,088 rev
Public Goods Hand Soap | Cleansing Soap for Kitchen & Bathroom | Made with Natural Essential Oils | Paraben & Sulfate Free | Vegan Friendly | 34 Fl Oz Refill
Public Goods$29.094.2★282 rev
Aesop Resurrection Aromatique Hydrating Hand Wash | Gentle Non-Drying Hand Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz
Aesop$46.294.6★1,569 rev
Newest
by launch dateAesop Resurrection Aromatique Hydrating Hand Wash Refill | Gentle Non-Drying Soap with Mandarin Rind Rosemary & Lavender | Moisturizing Kitchen & Bathroom Soap | 16.9 oz (Pack of 3)
Aesop$133.461,088 rev
A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection
A LA MAISON$17.1437 rev
River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz
River Birch$27.7568 rev
Grown Alchemist Invigorate Hand Wash Refill Liquid Hand Soap with Aloe Sweet Orange Cedarwood & Sage Gentle Moisturizing Kitchen & Bathroom Soap Natural Plant Based Gel Cleanser 1L
Grown Alchemist$55.35417 rev
Grown Alchemist Revitalize Hand Wash Refill Natural Liquid Hand Soap with Ylang Ylang Tangerine & Cedarwood Gentle Hydrating Kitchen & Bathroom Soap Botanical Cleanser for Sensitive Skin 1L
Grown Alchemist$56.64113 rev
Trending
90-day click momentumAesop Resurrection Aromatique Hand Wash Refill - Gentle Cleanser with Orange Rosemary and Lavender Oils - 16.9 oz / 500 ml
Aesop$44.874.7★
A LA MAISON Hand Soap Refill Pouch Jasmine & Santal Liquid Hand Wash Refill Eco-Friendly & Recyclable Plant-Based Biodegradable Made in France 16.9 fl oz Amber Collection
A LA MAISON$17.144.3★
Soapbox Coconut Milk & Sandalwood Liquid Hand Soap Refill Moisturizing Hand Wash - Gentle Cleanser for Hands - Clean Ingredients Free of Harsh Chemicals Sulfates Parabens & Silicones - 64 oz
Soapbox$27.814.7★
River Birch Palo Santo Scented Natural Hand Soap Refill - Handmade Moisturizing Hand Wash Luxury Scented Hydrating Soap - Vegan and Non-Toxic - 32 Fl Oz
River Birch$27.754.3★
Aesop Reverence Aromatique Hand Wash Refill | Cleanse and Exfoliate the Hands | With Botanical Extracts And Finely Milled Pumice | 16.9 oz.
Aesop$44.284.6★
What buyers say about aesop hand soap refill
What buyers praise and complain about, mined from review topics.What buyers love
“Fresh scent”
“moisturizes”
“Quality hand wash”
“Cleans well”
“feels like a gentle”
“Worth every penny”
“it's cleaning ability is perfect too”
“It lathers smoothly”
“I bought some beautiful glass soap dispensers”
“As Advertised”
What buyers complain about
“No good smell”
“But pricey”
“very drying”
“bottles leaked some”
“One that many people are allergic to”
“Not Strong Enough”
“Bottle is huge”
“I find the texture of this hand soap to be quite thick”
“Tends to clog up towards the end so I add water to thin it out some”
“you'll need to use a better soap to actually clean them”
Top return reasons
Common questions
- Is aesop hand soap refill profitable to sell on Amazon United States?
- The niche generates $161K/yr across 14 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.5%. Flapen's verdict: Skip it (47/100).
- How competitive is the aesop hand soap refill niche?
- 9 brands and 379 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in aesop hand soap refill?
- Top complaints mined from reviews: Smell, Value For Money, Moist/Dry. The return rate is 0.4%.
- When does demand for aesop hand soap refill peak?
- Demand peaks in Oct–Nov; the busiest month runs 5.4× the quietest.
- What does it cost to enter the aesop hand soap refill niche?
- Listings span $7.71–$133.46; the average listing price is $39.81 (sweet spot $15–$100). The average incumbent carries 7,961 reviews — the moat a new listing must climb.