How competitive is the Aegyo Sal Pencil niche on Amazon United States?

7 brands and 580 sellers compete in Aegyo Sal Pencil on Amazon United States. The top 5 Aegyo Sal Pencil products take 36% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Aegyo Sal Pencil?

Aegyo Sal Pencil buyers on Amazon United States complain most about Eyelash Quality, Taste-Overall, Ease Of Use, the themes mined from the niche's reviews. Its return rate is 0.5%.

What does it cost to enter the Aegyo Sal Pencil niche?

Aegyo Sal Pencil sells for $17.76 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $1.63–$54.21. The average incumbent carries 489 reviews — the moat a new listing must climb.

Aegyo Sal Pencil

Aegyo Sal Pencil shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

Worth a look

Top 12% of 10,978 Beauty & Personal Care niches · +10 vs the category median of 48

This niche Category average · 10,978 niches

Is Aegyo Sal Pencil profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Aegyo Sal Pencil is a $410K/yr Amazon United States market (495K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.

Aegyo Sal Pencil: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -12.1% over the last 90 days and 4.7% of searches end in a purchase.

$410K

revenue / yr

Units sold / yr50K

Search volume / yr-12.1%495K

Conversion rate4.7%

Avg price$17.76

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers7 · 580

Top-5 product click share36%

Open market1%

Avg brand age57 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 41 products

Top Aegyo Sal Pencil products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Clio Zero Sugar Vanilla Yogurt Bars 4 Count 5.93 OZ

Price: $5.96
Rating: 4.0/5
Reviews: 407
Age: 2y ago

CLIO Pro Eye Palette Air 12-Color Eye Shadow Palette Matte Shimmer Mix Air-Fit Blendable Pigmented Buildable Color Low Fallout Warm Brown Nude Neutral Tone Daily Korean Makeup (08 LATTE SENIOR)

Price: $23.80
Rating: 4.6/5
Reviews: 519
Age: 2y ago

Clio Raspberry Dark Chocolate Covered Mini Greek Yogurt Bar 8ct 6.21 OZ

Price: $6.17
Rating: 4.4/5
Reviews: 108
Age: 2y ago

Clio Zero Sugar Mixed Berry Yogurt Bars 4 Count 5.93 OZ

Price: $5.97
Rating: 4.0/5
Reviews: 373
Age: 2y ago

Clio Bar RFG Yogurt Greek Strawberry 1.76 Oz

Price: $1.63
Rating: 4.4/5
Reviews: 1,190
Age: 8y ago

Newest

by launch date

CLIO Muse Master Eyeshadow Palette Korean Royal Heritage Edition Baked Cream Powder Formula Neutral Beige 6-Color with Matte & Shimmer for Daily Makeup Safe for Sensitive Eyes (03 BEIGE ONE STEP)

Price: $19.16
Rating: 4.3/5
Reviews: 54
Age: 5mo ago

Greek Strawberry and Vanilla Yogurt Bars 12 pk./1.76 oz

Price: $37.14
Rating: 4.3/5
Reviews: 16
Age: 9mo ago

CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (21N LINEN)

Price: $21.86
Rating: 4.3/5
Reviews: 41
Age: 9mo ago

CLIO Kill Cover Mesh Glow Essential Cushion Foundation Buildable Ultra-Fit Coverage with Glow Finish Long-Lasting Hydration Flawless Cover for Sensitive & Dry Skin Korean Foundation (23N GINGER)

Price: $21.77
Rating: 4.0/5
Reviews: 52
Age: 9mo ago

CLIO Kill Cover Founwear Cushion Foundation Flawless Full Coverage with Matte Finish Covering Pigmentation and Blemish for Sensitive Skin Creamy Lightweight Texture Korean Cushion (23N GINGER)

Price: $21.17
Rating: 4.2/5
Reviews: 76
Age: 9mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

580

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

CLIO PROFESSIONAL52%
Clio39%
Generic4%
Grocerama2%
Yasso1%
UNREAL1%
Open — no brand owns it (1 brand, 0%)

Aegyo Sal Pencil demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume495KCVR4.7%Products41Brands7Top 5 Brands99%OOS Rate9.4%Rating4.3★Reviews489Avg BSR#2,056

Peak months: Jul · busiest ÷ quietest = 1.7×

Top Aegyo Sal Pencil search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

clio300K/yr -3.6%4.1% conv.
clio greek yogurt bars97K/yr -29.1%8.0% conv.
clio bars22K/yr +32.0%6.9% conv.
clio yogurt bars28K/yr -30.0%2.8% conv.
clio makeup25K/yr -35.2%0.9% conv.
clio cosmetics10K/yr -21.2%1.3% conv.
cilo6K/yr +6.9%1.8% conv.
clio bar4K/yr -6.0%10.4% conv.
clio bars yogurt963/yr +52.7%2.3% conv.
clio bars greek yogurt2K/yr -57.6%3.6% conv.

What reviews say buyers love and hate about Aegyo Sal Pencil

What buyers mention most, as a share of all reviews.

What buyers love

62% of reviews

Eyelash Quality19%

“Great mascara”

Taste-Overall11%

“Delicious bars”

Color8%

“The colors are just gorgeous”

Quality-Overall4%

“The quality and perfect shade range make this a great value and Im using it every day”

Smudge Resistance4%

“Doesnt smudge”

What buyers complain about

43% of reviews

Eyelash Quality8%

“Mascara can actually make my lashes look worse”

Taste-Overall6%

“Tastes artificial”

Ease Of Use5%

“it is extremely difficult to open”

Storage Temperature4%

“The issue is they arrived melted”

Smudge Resistance4%

“smudges”

Aegyo Sal Pencil return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

53%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color

30%

2Advertised Vs Actual Product

12%

3Eyeliner Quality

10%

4Moist/Dry

5Functionality-Overall

Common Aegyo Sal Pencil questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Aegyo Sal Pencil 58/100 on Amazon United States — Worth a look. The niche generates $410K/yr across 41 tracked products. 6 of 12 products launched in the last 360 days are still selling. Search demand moved -12.1% over the last 90 days.