advent calendar 2022 skin care
Worth a lookShows low returns (1.0%), but soft demand (-35.7% this quarter) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible$46.21avg listing price — sweet spot $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Review moat
Great427.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$9.32–$206.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$165K$165K/yr · 524K searches
Conversion
Bad0.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-35.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, advent calendar 2022 skin care is a $165K/yr Amazon United States market (524K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · How we score niches
advent calendar 2022 skin care market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $185K–$231K
- units × avg price
- Conversion rate
- 0.7%
- Avg BSR
- #25,095
- Page quality
- 0%
- Prime
- 97%
- Sponsored
- 58%
- Out of stock
- 16.5%
- Avg brand age
- 20 months
- Avg seller age
- 124 days
Competition & brand share
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.Brands
31 rising
Sellers
100
Top-5 brand share
54%
Top 20: 90%
Top-5 click share
45%
Top 20: 83%
Open market
41%
- Ulta Beauty15%
- e.l.f.14%
- Glow Recipe10%
- Revolution Beauty London8%
- SEPHORA7%
- BONNIE CHOICE5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -35.7% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 75.2×
Top advent calendar 2022 skin care search terms
- skincare advent calendar78K/yr
- advent calendar beauty135K/yr
- make up advent calendar46K/yr
- makeup calendar13K/yr
- skin care advent calendar68K/yr
- advent calendar skincare42K/yr
- ulta advent calendar38K/yr
- sol de janeiro advent calendar35K/yr
- 12 days of beauty advent calendar41K/yr
- elf makeup advent calendar28K/yr
Top advent calendar 2022 skin care products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
e.l.f. Sleigh the Holidays 24-Day Advent Calendar 2025 Skincare Essentials & Festive Makeup In Limited-Edition Shades Vegan & Cruelty-Free
e.l.f.$94.584.6★421 rev
Glow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
Glow Recipe$95.723.8★10 rev
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.363.1★222 rev
Revolution Makeup Advent Calendar 24-Piece Beauty Gift Set for Lips Eyes & Face Features Essential Cosmetics & Tools Vegan & Cruelty-Free
Revolution Beauty London$55.014.5★1,183 rev
Ulta Beauty JoyBright 12 Days Of Beauty Advent Calendar
Ulta Beauty$27.434.0★112 rev
Newest
by launch dateGlow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
Glow Recipe$95.7210 rev
ULTA 24 Days of Beauty Advent Calendar
Ulta Beauty$206.530 rev
Sephora Collection Holiday Beauty Advent Calendar 2025 24 Makeup Skincare Bath & Accessory Gifts
SEPHORA$97.9762 rev
2025 Ulta Beauty x Mini Brands Advent Calendar
Ulta Beauty$43.36222 rev
Ulta JoyBright 12 Days of Beauty Holiday Collection Makeup and Skincare Gift Set Pink and Blue Ferris Wheel Design Western Theme
ULTA$22.9112 rev
Trending
90-day click momentumGlow Recipe 12 Days of Glow Advent Calendar - Limited-Edition Skincare Gift Set with Full-Size Travel-Size & Mini Favorites for Hydration Radiance & Barrier Support
Glow Recipe$95.723.8★
Makeup Advent Calendar 2026 Mothers Day Makeup Gifts for Teenage Girls Women All in One Makeup Kit Surprise Gift Countdown Calendar Gifts with Eyeshadow Palette Lipstick Foundation Eyebrow
BONNIE CHOICE$9.324.2★
Makeup Advent Calendar 2025 24 Days Christmas Makeup Gift Set for Women & Teens Makeup Set Christmas Countdown Calendar Make up Set for Girls Holiday Surprise Make Up Kit for Women Full Kit
PWYSHXDF$16.924.1★
Beauty Advent Calendar 2025 for Adults Women & Teen Girls 12 Days Bath and Body Christmas Gifts Sets for Women 12pcs Spa Gift Baskets for Her Skincare Beauty Gifts Box Kit
Nomemio$14.474.6★
ULTA 24 Days of Beauty Advent Calendar
Ulta Beauty$206.530.0★
What buyers say about advent calendar 2022 skin care
What buyers praise and complain about, mined from review topics.What buyers love
“GREAT GIFT”
“Good for the price”
“Good quality”
“Full of fun”
“Love the sizes,convenient”
“Cute and as described”
“Nice variety of scents”
“These are collectibles”
“Each make up item was a nice quality and color”
“Great collection of lip savers during winter cold”
What buyers complain about
“Cheap products,”
“Was a little pricey”
“not so exciting in terms of smell”
“Size of the items are small”
“The person I gifted it to did not like it as a whole”
“some of the colors of the makeup were not really appropriate for that age in my opinion”
“There was absolutely nothing I could use at all”
“Product was as PLASTIC”
“didn't last”
“Bad quality and design overall”
Top return reasons
Common questions
- Is advent calendar 2022 skin care profitable to sell on Amazon United States?
- The niche generates $165K/yr across 38 tracked products. 6 of 27 products launched in the last 360 days are still selling. 90-day search growth is -35.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the advent calendar 2022 skin care niche?
- 31 brands and 100 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in advent calendar 2022 skin care?
- Top complaints mined from reviews: Quality-Overall, Value For Money, Smell. The return rate is 1.0%.
- When does demand for advent calendar 2022 skin care peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 75.2× the quietest.
- What does it cost to enter the advent calendar 2022 skin care niche?
- Listings span $9.32–$206.53; the average listing price is $46.21 (sweet spot $15–$100). The average incumbent carries 428 reviews — the moat a new listing must climb.