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Advent Calendar 2022 Skin Care

Advent Calendar 2022 Skin Care shows low returns (1.0%), but soft demand (-35.7% this quarter) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 26% of 10,978 Beauty & Personal Care niches · +5 vs the category median of 48

Market size 34Growth 7Conversion 9Competition 67Returns 95Price range 43Avg price 95Brand share 81Review moat 79Quality gap 72
This niche Category average · 10,978 niches

Is Advent Calendar 2022 Skin Care profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Advent Calendar 2022 Skin Care is a $165K/yr Amazon United States market (524K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.

Advent Calendar 2022 Skin Care: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -35.7% over the last 90 days and 0.7% of searches end in a purchase.

$165K

revenue / yr

Units sold / yr5K
Search volume / yr-35.7%524K
Conversion rate0.7%
Avg price$46.21

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers31 · 100
Top-5 product click share45%
Open market46%
Avg brand age20 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement58%
New entrants (1y)27· 6 succeeded
Avg rating4.3★
Avg reviews428

Top Advent Calendar 2022 Skin Care products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

$0$7K$13K$20K$26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

31 rising

Sellers

100

Top-5 brand share

54%

Top 20: 90%

Top-5 click share

45%

Top 20: 83%

Open market

41%

  • Ulta Beauty15%
  • e.l.f.14%
  • Glow Recipe10%
  • Revolution Beauty London8%
  • SEPHORA7%
  • BONNIE CHOICE5%

Advent Calendar 2022 Skin Care demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume524KCVR0.7%Products38Brands31Top 5 Brands54%OOS Rate16.5%Rating4.3★Reviews428Avg BSR#25,095
80K60KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 75.2×

Top Advent Calendar 2022 Skin Care search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • skincare advent calendar78K/yr
  • advent calendar beauty135K/yr
  • make up advent calendar46K/yr
  • makeup calendar13K/yr
  • skin care advent calendar68K/yr
  • advent calendar skincare42K/yr
  • ulta advent calendar38K/yr
  • sol de janeiro advent calendar35K/yr
  • 12 days of beauty advent calendar41K/yr
  • elf makeup advent calendar28K/yr

What reviews say buyers love and hate about Advent Calendar 2022 Skin Care

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Gifting Purpose24%

GREAT GIFT

Value For Money22%

Good for the price

Quality-Overall18%

Good quality

Fun/Entertainment Experience9%

Full of fun

Size-Overall6%

Love the sizes,convenient

What buyers complain about

79% of reviews
Quality-Overall32%

Cheap products,

Value For Money11%

Was a little pricey

Smell10%

not so exciting in terms of smell

Size-Overall7%

Size of the items are small

Gifting Purpose5%

The person I gifted it to did not like it as a whole

Advent Calendar 2022 Skin Care return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

42%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product
20%
2Quality-Overall
14%
3Size-Overall
13%
4Defective Material/Parts
12%
5Value For Money
9%

Common Advent Calendar 2022 Skin Care questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Advent Calendar 2022 Skin Care 53/100 on Amazon United States — Worth a look. The niche generates $165K/yr across 38 tracked products. 6 of 27 products launched in the last 360 days are still selling. Search demand moved -35.7% over the last 90 days.
Search demand for Advent Calendar 2022 Skin Care on Amazon United States peaks in Oct–Nov–Dec, where the busiest month runs 75.2× the quietest.