Advent Calendar 2022 Skin Care

Shoppers searched for this 524K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $165K a year.

Searches, last 12 months

524K

Growth, 90 days vs prior 90

-35.7%

Conversion, latest week

0.7%

Market size, estimated

$165Ka year

Peak month

November75.2× the quietest month

Top search term

skincare advent calendar78K searches a year

Listings sell for $46.21 on average, from $9.32 to $206.53. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $46.21 that is $0 to $5K a year per listing.

Average price

$46.21inside the $15 to $100 sweet spot

Price range

$9.32–$206.53

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

$0–$5K

Returns

1.0%of orders · Amazon United States median 2.1%

58% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 16.5% of listings are out of stock. The average listing ranks #25,095 within Makeup Sets. It carries 428 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

58%

Prime listings

97%

Out of stock, average day

16.5%

Average rank

#25,095in Makeup Sets

Average rating

4.32 starsAmazon United States average 4.42 stars

Average reviews

428per listing

Listings tracked

38

27 products launched here in the last 12 months. 6 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 20 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

27

Successful launches

6Amazon's first-year sales bar

Average brand age

20 months