How competitive is the Adidas Perfume for Women niche on Amazon United States?

9 brands and 50 sellers compete in Adidas Perfume for Women on Amazon United States. The top 5 Adidas Perfume for Women products take 61% of clicks and its top 5 brands hold 94% of demand.

What do buyers complain about in Adidas Perfume for Women?

Adidas Perfume for Women buyers on Amazon United States complain most about Smell, Durability, Value For Money, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Adidas Perfume for Women niche?

Adidas Perfume for Women sells for $27.54 on average on Amazon United States, inside our $15–$100 sweet spot. Listings span $8.92–$135.53. The average incumbent carries 460 reviews — the moat a new listing must climb.

Adidas Perfume for Women

Adidas Perfume for Women shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

Top 38% of 10,978 Beauty & Personal Care niches · +2 vs the category median of 48

This niche Category average · 10,978 niches

Is Adidas Perfume for Women profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Adidas Perfume for Women is a $114K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Adidas Perfume for Women: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -0.7% over the last 90 days and 5.1% of searches end in a purchase.

$114K

revenue / yr

Units sold / yr6K

Search volume / yr-0.7%82K

Conversion rate5.1%

Avg price$27.54

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

open market share

Brands · sellers9 · 50

Top-5 product click share61%

Open market6%

Avg brand age76 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 24 products

Top Adidas Perfume for Women products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Adidas Moves by Coty for Women 1.0 oz Eau de Toilette Spray (Unboxed)

Price: $16.48
Rating: 4.8/5
Reviews: 2,025
Age: 17y ago

Adidas Moves for Her 2 Piece EDT Gift Set Total Retail Value $39.00

Price: $29.05
Rating: 4.8/5
Reviews: 301
Age: 6y ago

adidas Vibes Get Comfy Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Vanilla Delight & Peony Bloom For Any Occasion 7.9oz

Price: $9.45
Rating: 4.5/5
Reviews: 256
Age: 1y ago

adidas Vibes Happy Feels Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Jasmine Tea & Grapefruit Zest For Any Occasion 7.9oz

Price: $10.10
Rating: 4.2/5
Reviews: 208
Age: 1y ago

The Body Shop Pink Grapefruit Body Mist Paraben-Free Body Spray 3.3 Fl. Oz.

Price: $21.48
Rating: 4.2/5
Reviews: 802
Age: 13y ago

Newest

by launch date

SHLLON Flavored Solid Perfume Stick Portable Travel Perfumes Long Lasting Fragrances Grapefruit Scent - Clean Fresh Zesty Vibrant Energetic Non Sticky Formula-0.26 oz

Price: $16.09
Rating: 4.6/5
Reviews: 3
Age: 3mo ago

Dossier - Floral Grapefruit - Eau de Parfum - Inspired by Chance Eau Tendre - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)

Price: $29.77
Rating: 4.0/5
Reviews: 51
Age: 3mo ago

RnemiTe-amo Grapefruit Perfume for Women Long-Lasting Fragrance for Daily Wear & Evening Occasions Clean Natural Scent with Pineapple & Sandalwood Notes (grapefruit)

Price: $9.98
Rating: 3.4/5
Reviews: 3
Age: 10mo ago

adidas Vibes Get Comfy Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Vanilla Delight & Peony Bloom For Any Occasion 7.9oz

Price: $9.45
Rating: 4.5/5
Reviews: 256
Age: 1y ago

adidas Vibes Happy Feels Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Jasmine Tea & Grapefruit Zest For Any Occasion 7.9oz

Price: $10.10
Rating: 4.2/5
Reviews: 208
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

adidas80%
The Body Shop5%
Fresh3%
Dossier3%
Pacifica2%
Eclectic Lady2%
Open — no brand owns it (3 brands, 5%)

Adidas Perfume for Women demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume82KCVR5.1%Products24Brands9Top 5 Brands94%OOS Rate7.7%Rating4.3★Reviews460Avg BSR#1,153

Peak months: Dec · busiest ÷ quietest = 2.3×

Top Adidas Perfume for Women search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

adidas perfume for women39K/yr -9.9%3.5% conv.
adidas moves for her24K/yr -2.6%6.2% conv.
grapefruit perfume13K/yr +20.8%1.6% conv.
grapefruit perfume for women6K/yr +16.3%1.8% conv.

What reviews say buyers love and hate about Adidas Perfume for Women

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Smell67%

“Smells clean”

Value For Money4%

“fair price”

Quality-Overall3%

“This is a great quality Parfum”

Durability3%

“it lasts a while too which is surprising for a body spray”

Advertised Vs Actual Product2%

“As advertised”

What buyers complain about

73% of reviews

Smell52%

“Scent doesn't last”

Durability9%

“Weak”

Value For Money4%

“Waste of money”

Size-Overall2%

“The stick is very small”

Product Condition1%

“Might be used”

Adidas Perfume for Women return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

75%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

50%

2Feet Fit

20%

3Width

10%

4Stiffness

10%

5Smell

Common Adidas Perfume for Women questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Adidas Perfume for Women 50/100 on Amazon United States — Worth a look. The niche generates $114K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -0.7% over the last 90 days.