Is adidas perfume for women profitable to sell on Amazon United States?

The niche generates $114K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (50/100).

How competitive is the adidas perfume for women niche?

9 brands and 50 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.

What do buyers complain about in adidas perfume for women?

Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.

When does demand for adidas perfume for women peak?

Demand peaks in Dec; the busiest month runs 2.3× the quietest.

What does it cost to enter the adidas perfume for women niche?

Listings span $8.92–$135.53; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.

adidas perfume for women

Worth a look

Shows low returns (0.1%), but brand-locked demand (top 5 brands take 94% of clicks) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.54

avg listing price — sweet spot $15–$100

Review moat

Great459.54

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$8.92–$135.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$114K

$114K/yr · 82K searches

Growth

Bad-0.7%

90-day search growth — must beat 0% to launch

Brand share

Bad94%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, adidas perfume for women is a $114K/yr Amazon United States market (82K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

adidas perfume for women market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: $138K–$165K; units × avg price
Conversion rate: 5.1%
Avg BSR: #1,153
Page quality: 0%
Prime: 71%
Sponsored: 67%
Out of stock: 7.7%
Avg brand age: 76 months
Avg seller age: 148 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

9 falling

Sellers

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

61%

Top 20: 96%

Open market

adidas80%
The Body Shop5%
Fresh3%
Dossier3%
Pacifica2%
Eclectic Lady2%
Open — no brand owns it (3 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -0.7% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.3×

Open Trend

Top adidas perfume for women search terms

adidas perfume for women39K/yr -9.9%3.5% conv.
adidas moves for her24K/yr -2.6%6.2% conv.
grapefruit perfume13K/yr +20.8%1.6% conv.
grapefruit perfume for women6K/yr +16.3%1.8% conv.

All search terms

Top adidas perfume for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Adidas Moves by Coty for Women 1.0 oz Eau de Toilette Spray (Unboxed)

adidas$16.484.8★2,025 rev

Adidas Moves for Her 2 Piece EDT Gift Set Total Retail Value $39.00

adidas$29.054.8★301 rev

adidas Vibes Get Comfy Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Vanilla Delight & Peony Bloom For Any Occasion 7.9oz

adidas$9.454.5★256 rev

adidas Vibes Happy Feels Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Jasmine Tea & Grapefruit Zest For Any Occasion 7.9oz

adidas$10.104.2★208 rev

The Body Shop Pink Grapefruit Body Mist Paraben-Free Body Spray 3.3 Fl. Oz.

The Body Shop$21.484.2★802 rev

Newest

by launch date

SHLLON Flavored Solid Perfume Stick Portable Travel Perfumes Long Lasting Fragrances Grapefruit Scent - Clean Fresh Zesty Vibrant Energetic Non Sticky Formula-0.26 oz

SHLLON$16.093 rev

3mo ago

Dossier - Floral Grapefruit - Eau de Parfum - Inspired by Chance Eau Tendre - Long-Lasting Fragrance - Feminine - 1.7 fl oz (50ml)

Dossier$29.7751 rev

3mo ago

RnemiTe-amo Grapefruit Perfume for Women Long-Lasting Fragrance for Daily Wear & Evening Occasions Clean Natural Scent with Pineapple & Sandalwood Notes (grapefruit)

RnemiTe-amo$9.983 rev

10mo ago

adidas Vibes Get Comfy Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Vanilla Delight & Peony Bloom For Any Occasion 7.9oz

adidas$9.45256 rev

1y ago

adidas Vibes Happy Feels Fragrance Hair & Body Mist for Women Mood-Boosting Notes of Jasmine Tea & Grapefruit Zest For Any Occasion 7.9oz

adidas$10.10208 rev

1y ago

What buyers say about adidas perfume for women

What buyers praise and complain about, mined from review topics.

What buyers love

Smell67%

“Smells clean”

Value For Money4%

“fair price”

Quality-Overall3%

“This is a great quality Parfum”

Durability3%

“it lasts a while too which is surprising for a body spray”

Advertised Vs Actual Product2%

“As advertised”

Size-Overall2%

“Good size”

Brightness/Shine/Glow2%

“Bright, cheerful, and great value”

Soft Feel2%

“soft”

Ease Of Use1%

“very easy to use”

Color1%

“vibrant blast of flowers”

What buyers complain about

Smell52%

“Scent doesn't last”

Durability9%

“Weak”

Value For Money4%

“Waste of money”

Size-Overall2%

“The stick is very small”

Product Condition1%

“Might be used”

Quality-Overall1%

“***. And not for the better”

Jamming/Clogging1%

“Clog”

Alcohol Content1%

“harsh in that astringent rubbing alcohol way”

Comfort-Overall1%

“Not so comfy vibes”

Sensitivity-Overall1%

“I have ultra sensitive skin that can almost never handle fragrances”

Top return reasons

Size-Overall50%

Feet Fit20%

Width10%

Stiffness10%

Smell5%

Advertised Vs Actual Product5%

Common questions

Is adidas perfume for women profitable to sell on Amazon United States?: The niche generates $114K/yr across 24 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.7%. Flapen's verdict: Worth a look (50/100).
How competitive is the adidas perfume for women niche?: 9 brands and 50 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 94% of demand.
What do buyers complain about in adidas perfume for women?: Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.1%.
When does demand for adidas perfume for women peak?: Demand peaks in Dec; the busiest month runs 2.3× the quietest.
What does it cost to enter the adidas perfume for women niche?: Listings span $8.92–$135.53; the average listing price is $27.54 (sweet spot $15–$100). The average incumbent carries 460 reviews — the moat a new listing must climb.