Adapalene Gel
MaybeShoppers spend an estimated $12.0M a year here. But the top 5 brands take 97% of clicks, so Adapalene Gel is a Maybe.
- Flapen Score
- 55 / 100Top 19% of 10,978 Beauty & Personal Care niches · +7 vs the category median of 4855
- Market size
- $12.0M/yr4.5M searches / yr
- 90-day growth
- +10.6%search demand this quarter
- Competition
- 82%top-5 click share · 6 brands · 67 sellers
Flapen Score
Adapalene Gel against its category
The dotted line is the Beauty & Personal Care average. Past it, Adapalene Gel is stronger. Inside it, weaker.
Market
The Adapalene Gel market on Amazon at a glance
Shoppers on Amazon United States searched for Adapalene Gel 4.5M times last year and spent an estimated $12.0M. The top 5 brands take 97% of clicks. Demand peaks in Jan–Jun. Flapen scores it 55 out of 100, a Maybe.
01 · Demand
An estimated 14.1% of those searches ended in a purchase.
Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 14.1% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12.0M a year.
- Searches, last 12 months
- 4.5M
- Growth, 90 days vs prior 90
- +10.6%
- Conversion, latest week
- 14.1%
- Market size, estimated
- $12.0Ma year
- Peak month
- June1.8× the quietest month
- Top search term
- differin gel694K searches a year
02 · Price
A sale here is worth $19.13.
Listings sell for $19.13 on average, from $8.76 to $41.33. Amazon reports units sold in ranges. This niche sold 600K to 800K a year. The average listing sells 40,000 to 50,000 of them. At $19.13 that is $765K to $957K a year per listing.
- Average price
- $19.13inside the $15 to $100 sweet spot
- Price range
- $8.76–$41.33
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 600K–800K
- Units per listing a year
- 40,000–50,000
- Revenue per listing a year
- $765K–$957K
- Returns
- 0.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #334 within Cleansers. It carries 25,463 reviews at 4.56 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #334in Cleansers
- Average rating
- 4.56 starsAmazon United States average 4.42 stars
- Average reviews
- 25,463per listing
- Listings tracked
- 10
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Adapalene Gel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Differin Acne Treatment Gel 90 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 45g Pump (Packaging May Vary)
- Price
- $22.62
- Rating
- 4.6/5
- Reviews
- 10,439
- Age
- 6y ago

Differin Acne Treatment Gel 30 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Pump (Packaging May Vary)
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 8,414
- Age
- 6y ago

Differin Acne Treatment Gel 30 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Tube (Packaging May Vary)
- Price
- $11.73
- Rating
- 4.5/5
- Reviews
- 71,429
- Age
- 9y ago

Differin Acne Treatment Gel 60 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Tube (Pack of 2) (Packaging May Vary)
- Price
- $19.14
- Rating
- 4.5/5
- Reviews
- 71,429
- Age
- 9y ago

Glenmark Therapeutics Adapalene Gel 0.1% Acne Treatment Paraben Free Topical Retinoid Cream for Face Helps Clear and Prevent Acne and Clogged Pores 15g Tube
- Price
- $9.53
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 2y ago
Trending
estimated 90-day click momentum
PanOxyl Adapalene 0.1% Leave-On Gel Retinoid Gel Acne Treatment 30-Day Supply Acne Prone Skin Oil Fragrance and Paraben Free 0.5 oz
- Price
- $11.70
- Rating
- 4.6/5
- Reviews
- 2,135
- Age
- 3y ago

Glenmark Therapeutics Adapalene Gel 0.1% Acne Treatment Paraben Free Topical Retinoid Cream for Face Helps Clear and Prevent Acne and Clogged Pores 15g Tube
- Price
- $9.53
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 2y ago

Differin Acne Treatment Gel 90 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 45g Pump (Packaging May Vary)
- Price
- $22.62
- Rating
- 4.6/5
- Reviews
- 10,439
- Age
- 6y ago

Differin Acne Treatment Gel 30 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Pump (Packaging May Vary)
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 8,414
- Age
- 6y ago

La Roche-Posay Effaclar Adapalene Gel 0.1% Acne Treatment Retinoid Cream Acne Medication Gel for Blackheads & Whiteheads Oil Free Helps Clear and Prevent Blemishes & Clogged Pores
- Price
- $37.28
- Rating
- 4.6/5
- Reviews
- 7,949
- Age
- 7y ago
Newest
by launch date
Glenmark Therapeutics Adapalene Gel 0.1% Acne Treatment Paraben Free Topical Retinoid Cream for Face Helps Clear and Prevent Acne and Clogged Pores 15g Tube
- Price
- $9.53
- Rating
- 4.6/5
- Reviews
- 979
- Age
- 2y ago

PanOxyl Adapalene 0.1% Leave-On Gel Retinoid Gel Acne Treatment 30-Day Supply Acne Prone Skin Oil Fragrance and Paraben Free 0.5 oz
- Price
- $11.70
- Rating
- 4.6/5
- Reviews
- 2,135
- Age
- 3y ago

TARO Adapalene 0.1% USP Gel Paraben Free Retinoid Acne-Prone Facial Treatment for Sensitive Skin Prescription Strength (1.6 Oz)
- Price
- $15.74
- Rating
- 4.7/5
- Reviews
- 1,576
- Age
- 3y ago

Differin Acne Treatment Gel 90 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 45g Pump (Packaging May Vary)
- Price
- $22.62
- Rating
- 4.6/5
- Reviews
- 10,439
- Age
- 6y ago

Differin Acne Treatment Gel 30 Day Supply Retinoid Treatment for Face with 0.1% Adapalene Gentle Skin Care for Acne Prone Sensitive Skin 15g Pump (Packaging May Vary)
- Price
- $13.43
- Rating
- 4.4/5
- Reviews
- 8,414
- Age
- 6y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 82% of clicks. A locked shelf that new listings rarely crack.
Brands
6 flat
Sellers
67
Est. top-5 brand share
97%
Top 20: 100%
Est. top-5 click share
82%
Top 20: 100%
Open market
0%
- Differin77%
- Glenmark Therapeutics8%
- TARO5%
- AcneFree4%
- La Roche-Posay3%
- PanOxyl3%
Demand
Adapalene Gel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Jun · busiest ÷ quietest = 1.8×
Search terms
Top Adapalene Gel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- differin gel694K/yr
- adapalene gel1.3M/yr
- differin708K/yr
- adapalene521K/yr
- differin adapalene gel226K/yr
- adapalene gel 0.1%119K/yr
- differin gel acne treatment586K/yr
- different gel acne treatment56K/yr
- differin gel adapalene 0.1%17K/yr
- differin adapalene gel 0.1%32K/yr
Reviews and returns
What reviews say buyers love and hate about Adapalene Gel
We read the reviews and the return reasons for every product selling here.
“got so itchy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Adapalene Gel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









