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53

acrylic nail powder and liquid kit

Worth a look

Shows low returns (1.3%), but a small market ($85K/yr) keeps it on the watch list.

Market size 21Growth 31Conversion 26Competition 80Returns 90Price range 80Avg price 89Brand share 31Review moat 29Quality gap 84

Returns

Great1.3%

return rate — above 5% kills the launch gate

Avg price

Great$20.63

avg listing price — sweet spot $15–$100

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great35%

top-5 click share — an open shelf

Price range

Great$6.28–$51.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Okay+5.1%

90-day search growth — must beat 0% to launch

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,624.15

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Market size

Bad$85K

$85K/yr · 202K searches

According to Flapen's Amazon United States niche tracking, acrylic nail powder and liquid kit is a $85K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Dec. Verdict: Worth a look — 53/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

acrylic nail powder and liquid kit market data

Units sold / yr
5K–6K
avg 0–100/product
Revenue / yr
$103K–$124K
units × avg price
Conversion rate
2.0%
Avg BSR
#431
Page quality
0%
Prime
100%
Sponsored
93%
Out of stock
14.3%
Avg brand age
42 months
Avg seller age
172 days

Competition & brand share

Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.

Brands

19 falling

Sellers

27

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

35%

Top 20: 73%

Open market

11%

  • Morovan48%
  • SAVILAND15%
  • SWEET TREND11%
  • VANSISOS7%
  • COSCELIA6%
  • Glamonade2%
  • Open — no brand owns it (13 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +5.1% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 2.1×

Top acrylic nail powder and liquid kit search terms

  • acrylic set42K/yr
  • morovan nail kit25K/yr
  • morovan33K/yr
  • acrylic nail kit with tips19K/yr
  • morovan nails5K/yr
  • morovan acrylic nail kit28K/yr
  • acrylic starter kit11K/yr
  • acrylic overlay nail kit6K/yr
  • nail tech set7K/yr
  • acrylic nail kit cheap5K/yr
All search terms

Top acrylic nail powder and liquid kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%$3K6%$5K9%$8K12%$10K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about acrylic nail powder and liquid kit

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall21%

“the quality is solid”

Ease Of Use12%

“Easy handling”

Value For Money12%

“GREAT DEAL”

Color12%

“Beautiful colors”

Durability4%

“Durable and easy to use”

Advertised Vs Actual Product4%

“As advertised”

Gifting Purpose3%

“Great gift”

Efficiency2%

“efficient”

Ease Of Application2%

“Easy to apply”

Instructions/User Manual/Troubleshooting2%

“the instructions are very clear”

What buyers complain about

Smell10%

“Chemical smell”

Quality-Overall9%

“No quality control”

Size-Overall7%

“Too big”

Durability7%

“Did not last”

Adhesion/Stickiness6%

“Also doesn't adhere super well”

Ease Of Use5%

“Difficult to put on”

Functionality-Overall5%

“Did not work”

Color4%

“Incorrect Colors”

Value For Money4%

“Not worth the price”

Moist/Dry3%

“Some tubes dried up”

Top return reasons

Functionality-Overall18%
Advertised Vs Actual Product9%
Color7%
Quality-Overall7%
Defective Material/Parts6%
Smell6%
Size-Overall6%
Adhesion/Stickiness5%
Material Quality4%
Leak-Proof4%

Common questions

Is acrylic nail powder and liquid kit profitable to sell on Amazon United States?
The niche generates $85K/yr across 55 tracked products. 9 of 14 products launched in the last 360 days are still selling. 90-day search growth is +5.1%. Flapen's verdict: Worth a look (53/100).
How competitive is the acrylic nail powder and liquid kit niche?
19 brands and 27 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in acrylic nail powder and liquid kit?
Top complaints mined from reviews: Smell, Quality-Overall, Size-Overall. The return rate is 1.3%.
When does demand for acrylic nail powder and liquid kit peak?
Demand peaks in Jan–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the acrylic nail powder and liquid kit niche?
Listings span $6.28–$51.32; the average listing price is $20.63 (sweet spot $15–$100). The average incumbent carries 3,624 reviews — the moat a new listing must climb.