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acqua di gio deodorant for men

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 29Growth 40Conversion 89Competition 14Returns 97Price range 95Avg price 95Brand share 0Review moat 28Quality gap 48

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Avg price

Incredible$31.09

avg listing price — sweet spot $15–$100

Price range

Incredible$23.13–$44.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great10.4%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+12.0%

90-day search growth — must beat 0% to launch

Market size

Okay$127K

$127K/yr · 39K searches

Review moat

Okay3,736.11

avg incumbent reviews — the moat a new listing must climb

Competition

Bad84%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United States niche tracking, acqua di gio deodorant for men is a $127K/yr Amazon United States market (39K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 47/100.

Data updated Jul 15, 2026 · scored weekly · How we score niches

acqua di gio deodorant for men market data

Units sold / yr
3K–4K
avg 250–500/product
Revenue / yr
$93K–$124K
units × avg price
Conversion rate
10.4%
Avg BSR
#945
Page quality
0%
Prime
78%
Sponsored
67%
Out of stock
7.7%
Avg brand age
109 months
Avg seller age
142 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 falling

Sellers

40

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Armani Beauty65%
  • Versace19%
  • Hugo Boss11%
  • Yves Saint Laurent5%

Demand & seasonality

Weekly Amazon search volume, last 76 weeks — +12.0% search growth over the last 90 days.
900700Spike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jun, Jul · busiest ÷ quietest = 3.3×

Top acqua di gio deodorant for men search terms

  • versace deodorant for men9K/yr
  • versace deodorant9K/yr
  • aqua di gio deodorant for men6K/yr
  • acqua di gio deodorant4K/yr
  • boss deodorant for men3K/yr
  • aramis deodorant stick for men3K/yr
  • hugo boss deodorant for men3K/yr
  • acqua di gio deodorant for men2K/yr
All search terms

Top acqua di gio deodorant for men products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$19K30%$38K45%$57K60%$76K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 9 tracked products in this niche — three views at once, no toggling.

What buyers say about acqua di gio deodorant for men

What buyers praise and complain about, mined from review topics.

What buyers love

Smell62%

“Nice subtle scent”

Quality-Overall11%

“Great product”

Value For Money5%

“Worth the price”

Allergies3%

“No irritation”

Durability3%

“Excellent, long lasting deodorant well worth the price”

Ease Of Use2%

“Easy to use”

Soft Feel1%

“It goes on smooth”

Suitability Dry Skin1%

“It is comfortable on the skin”

Adhesion/Stickiness1%

“Sticks well fairly”

Ease Of Application1%

“quite easy to apply”

What buyers complain about

Smell32%

“Didnt like the scent”

Durability15%

“Doesnt last”

Value For Money12%

“Very expensive”

Allergies7%

“cause irritation”

Strength5%

“Very weak”

Functionality-Overall2%

“Doesn't work”

Moist/Dry2%

“It cant even keep your armpit dry as well”

Advertised Vs Actual Product1%

“Not as described”

Adhesion/Stickiness1%

“Sticky”

Ethical Trade/Fair Trade1%

“Pretty sure Ive been scammed”

Top return reasons

Smell48%
Advertised Vs Actual Product17%
Functionality-Overall6%
Durability5%
Value For Money4%
Adhesion/Stickiness4%
Defective Material/Parts3%
Size-Overall3%
Quality-Overall3%
Product Condition2%

Common questions

Is acqua di gio deodorant for men profitable to sell on Amazon United States?
The niche generates $127K/yr across 9 tracked products. 90-day search growth is +12.0%. Flapen's verdict: Skip it (47/100).
How competitive is the acqua di gio deodorant for men niche?
4 brands and 40 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in acqua di gio deodorant for men?
Top complaints mined from reviews: Smell, Durability, Value For Money. The return rate is 0.6%.
When does demand for acqua di gio deodorant for men peak?
Demand peaks in Jun–Jul; the busiest month runs 3.3× the quietest.
What does it cost to enter the acqua di gio deodorant for men niche?
Listings span $23.13–$44.31; the average listing price is $31.09 (sweet spot $15–$100). The average incumbent carries 3,736 reviews — the moat a new listing must climb.