Acqua Di Gio Deodorant for Men

Shoppers searched for this 39K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved +12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $127K a year.

Searches, last 12 months

39K

Growth, 90 days vs prior 90

+12.0%

Conversion, latest week

10.4%

Market size, estimated

$127Ka year

Peak month

June3.3× the quietest month

Top search term

versace deodorant for men9K searches a year

Listings sell for $31.09 on average, from $23.13 to $44.31. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At $31.09 that is $8K to $16K a year per listing.

Average price

$31.09inside the $15 to $100 sweet spot

Price range

$23.13–$44.31

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

250–500

Revenue per listing a year

$8K–$16K

Returns

0.6%of orders · Amazon United States median 2.1%

67% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #945 within Deodorants & Antiperspirants. It carries 3,736 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

67%

Prime listings

78%

Out of stock, average day

7.7%

Average rank

#945in Deodorants & Antiperspirants

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

3,736per listing

Listings tracked

9

The brands on the shelf have sold for 109 months on average, so the names here are established.

Launched, last 12 months

0

Successful launches

0Amazon's first-year sales bar

Average brand age

109 months