Acne Serum
FailThe top 5 products take 77% of clicks, so Acne Serum is a Fail.
- Flapen Score
- 42 / 100Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 4842
- Market size
- $212K/yr237K searches / yr
- 90-day growth
- -4.8%search demand this quarter
- Competition
- 77%top-5 click share · 9 brands · 59 sellers
Flapen Score
Acne Serum against its category
The dotted line is the Beauty & Personal Care average. Past it, Acne Serum is stronger. Inside it, weaker.
Market
The Acne Serum market on Amazon at a glance
Shoppers on Amazon United States searched for Acne Serum 237K times last year and spent an estimated $212K. The top 5 brands take 92% of clicks. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.
01 · Demand
An estimated 4.7% of those searches ended in a purchase.
Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved -4.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $212K a year.
- Searches, last 12 months
- 237K
- Growth, 90 days vs prior 90
- -4.8%
- Conversion, latest week
- 4.7%
- Market size, estimated
- $212Ka year
- Peak month
- December8.5× the quietest month
- Top search term
- acne serum97K searches a year
02 · Price
A sale here is worth $19.00.
Listings sell for $19.00 on average, from $5.86 to $42.67. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At $19.00 that is $14K to $19K a year per listing.
- Average price
- $19.00inside the $15 to $100 sweet spot
- Price range
- $5.86–$42.67
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- $14K–$19K
- Returns
- 0.4%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
77% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #250 within Serums. It carries 10,821 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 77%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #250in Serums
- Average rating
- 4.58 starsAmazon United States average 4.42 stars
- Average reviews
- 10,821per listing
- Listings tracked
- 13
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Acne Serum products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
La Roche-Posay Effaclar Salicylic Acid Treatment to Minimize Pores Clear Acne Blemishes and Post Acne Marks
- Price
- $39.67
- Rating
- 4.6/5
- Reviews
- 3,817
- Age
- 14y ago

The Ordinary Salicylic Acid 2% Solution Acne-Fighting Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $6.52
- Rating
- 4.7/5
- Reviews
- 11,458
- Age
- 3y ago

Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Blemish-Prone & Oily-Prone Skin Lightweight & Hydrating Blemish Care Hyaluronic Acid Korean Skincare 1.01 fl oz.
- Price
- $19.55
- Rating
- 4.5/5
- Reviews
- 5,161
- Age
- 1y ago

La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free
- Price
- $36.41
- Rating
- 4.6/5
- Reviews
- 32,129
- Age
- 8y ago

The Ordinary Niacinamide 10% + Zinc 1% Smoothing Serum for Blemish-Prone Skin 1 Fl Oz
- Price
- $5.86
- Rating
- 4.7/5
- Reviews
- 60,215
- Age
- 9y ago
Trending
estimated 90-day click momentum
The Crme Shop Korean Skin Care | What Acne? - Hydrating & Healing Vitamin C Serum for Acne Treatment Dull Skin irritation Restoring Calming Pore Tightening
- Price
- $9.01
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 6y ago

La Roche-Posay Effaclar A.Z. Gel Azelaic Acid & Salicylic Acid for Acne Treatment Anti-Aging & Acne Scars Dual Action Medicated Face Gel for Breakouts & Signs of Aging 1.35 oz
- Price
- $42.67
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago

Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Blemish-Prone & Oily-Prone Skin Lightweight & Hydrating Blemish Care Hyaluronic Acid Korean Skincare 1.01 fl oz.
- Price
- $19.55
- Rating
- 4.5/5
- Reviews
- 5,161
- Age
- 1y ago

La Roche-Posay Hyalu B5 Suractivated Hyaluronic Acid Serum for Face Vitamin B5 + Hyaluronic Acid + Glycerin Hydrating Serum Visibly Plumps Skin Sensitive Skin Safe Anti Aging Oil-Free
- Price
- $36.41
- Rating
- 4.6/5
- Reviews
- 32,129
- Age
- 8y ago

BYOMA Clarifying Serum - Barrier Repair Serum - Clarifying Facial Serum for Acne Prone Skin - Calming Face Serum with Ceramides Blue Tansy PHA & Zinc - Balanced & Healthy Skin - 1.01 fl. oz
- Price
- $14.67
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago
Newest
by launch date
La Roche-Posay Effaclar A.Z. Gel Azelaic Acid & Salicylic Acid for Acne Treatment Anti-Aging & Acne Scars Dual Action Medicated Face Gel for Breakouts & Signs of Aging 1.35 oz
- Price
- $42.67
- Rating
- 4.4/5
- Reviews
- 84
- Age
- 11mo ago

La Roche-Posay Effaclar Salicylic Acid Acne Treatment For Face Mattifying Acne Gel Cream Spot Treatment for Blackheads Whiteheads & Pores Prevents New Pimples Non-Greasy Sensitive Skin Safe
- Price
- $22.95
- Rating
- 4.7/5
- Reviews
- 946
- Age
- 1y ago

Anua Azelaic Acid 10 Hyaluron Redness Soothing Serum Facial Serum for Blemish-Prone & Oily-Prone Skin Lightweight & Hydrating Blemish Care Hyaluronic Acid Korean Skincare 1.01 fl oz.
- Price
- $19.55
- Rating
- 4.5/5
- Reviews
- 5,161
- Age
- 1y ago

Thayers Double Action Acne Serum with Salicylic Acid Acne Treatment Face Serum with 2% Salicylic Acid and Niacinamide Soothing and Non-Stripping Skin Care 1 Fl Oz
- Price
- $14.26
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 2y ago

BYOMA Clarifying Serum - Barrier Repair Serum - Clarifying Facial Serum for Acne Prone Skin - Calming Face Serum with Ceramides Blue Tansy PHA & Zinc - Balanced & Healthy Skin - 1.01 fl. oz
- Price
- $14.67
- Rating
- 4.5/5
- Reviews
- 979
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 77% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
59
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
77%
Top 20: 100%
Open market
6%
- La Roche-Posay46%
- The Ordinary25%
- ANUA11%
- Good Molecules5%
- BYOMA4%
- SKIN10043%
- Open — no brand owns it (3 brands, 6%)
Demand
Acne Serum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 8.5×
Search terms
Top Acne Serum search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- acne serum97K/yr
- la roche posay effaclar serum18K/yr
- acne serum for face16K/yr
- effaclar serum13K/yr
- la roche posay effaclar serum ultra concentrate9K/yr
- serum for acne12K/yr
- effaclar salicylic acid acne treatment serum8K/yr
- effaclar serum la roche posay9K/yr
- serum for acne prone skin7K/yr
- la roche posay effaclar salicylic acid acne treatment6K/yr
Reviews and returns
What reviews say buyers love and hate about Acne Serum
We read the reviews and the return reasons for every product selling here.
“Skin irritation”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Acne Serum questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









