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Acne Serum

a concentrated shelf (top 5 take 77% of clicks) — Acne Serum doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 7,858 of 10,978 Beauty & Personal Care niches · −6 vs the category median of 48

Market size 41Growth 23Conversion 56Competition 19Returns 98Price range 75Avg price 85Brand share 21Review moat 21Quality gap 28
This niche Category average · 10,978 niches

Is Acne Serum profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Acne Serum is a $212K/yr Amazon United States market (237K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Acne Serum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.8% over the last 90 days and 4.7% of searches end in a purchase.

$212K

revenue / yr

Units sold / yr13K
Search volume / yr-4.8%237K
Conversion rate4.7%
Avg price$19.00

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers9 · 59
Top-5 product click share77%
Open market8%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement77%
New entrants (1y)1· 1 succeeded
Avg rating4.6★
Avg reviews10,821

Top Acne Serum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.

$0$21K$42K$63K$85K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

59

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

6%

  • La Roche-Posay46%
  • The Ordinary25%
  • ANUA11%
  • Good Molecules5%
  • BYOMA4%
  • SKIN10043%
  • Open — no brand owns it (3 brands, 6%)

Acne Serum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume237KCVR4.7%Products13Brands9Top 5 Brands92%OOS Rate0.0%Rating4.6★Reviews10,821Avg BSR#250
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 8.5×

Top Acne Serum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • acne serum97K/yr
  • la roche posay effaclar serum18K/yr
  • acne serum for face16K/yr
  • effaclar serum13K/yr
  • la roche posay effaclar serum ultra concentrate9K/yr
  • serum for acne12K/yr
  • effaclar salicylic acid acne treatment serum8K/yr
  • effaclar serum la roche posay9K/yr
  • serum for acne prone skin7K/yr
  • la roche posay effaclar salicylic acid acne treatment6K/yr

What reviews say buyers love and hate about Acne Serum

What buyers mention most, as a share of all reviews.

What buyers love

72% of reviews
Suitability Combination Skin18%

Great for sensitive skin

Quality-Overall15%

Plus, its very affordable for the quality you get

Value For Money9%

Very affordable

Moist/Dry8%

dries fast

Soft Feel5%

leaves my skin soft

What buyers complain about

54% of reviews
Allergies16%

Skin irritation

Skin Health8%

Burns My Skin

Functionality-Overall6%

No results

Smell6%

Bad smell

Moist/Dry4%

it isn't moisturizing

Acne Serum return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

14%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
16%
2Value For Money
10%
3Advertised Vs Actual Product
10%
4Smell
10%
5Skin Health
6%

Common Acne Serum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Acne Serum 42/100 on Amazon United States — Skip it. The niche generates $212K/yr across 13 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -4.8% over the last 90 days.
Search demand for Acne Serum on Amazon United States peaks in Dec, where the busiest month runs 8.5× the quietest.