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acne moisturizer for face

Skip it

A deep review moat (10,807 avg reviews) — this niche doesn't clear our bar today.

Market size 56Growth 26Conversion 64Competition 26Returns 96Price range 72Avg price 79Brand share 25Review moat 21Quality gap 40

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Great$16.73

avg listing price — sweet spot $15–$100

Price range

Good$6.59–$37.13

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.6%

search→purchase rate — share of searches ending in a sale

Market size

Good$412K

$412K/yr · 437K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Growth

Okay+0.6%

90-day search growth — must beat 0% to launch

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad90%

top-5 brand share — brand-locked demand

Review moat

Bad10,807.28

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, acne moisturizer for face is a $412K/yr Amazon United States market (437K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 47/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

acne moisturizer for face market data

Units sold / yr
25K–30K
avg 1,250–1,500/product
Revenue / yr
$418K–$502K
units × avg price
Conversion rate
5.6%
Avg BSR
#136
Page quality
0%
Prime
100%
Sponsored
72%
Out of stock
4.4%
Avg brand age
77 months
Avg seller age
124 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

80

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • La Roche-Posay48%
  • Cetaphil16%
  • CeraVe14%
  • PanOxyl10%
  • The Ordinary2%
  • Good Molecules2%
  • Open — no brand owns it (5 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +0.6% search growth over the last 90 days.
13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.4×

Top acne moisturizer for face search terms

  • oil control moisturizer88K/yr
  • acne moisturizer for face65K/yr
  • mattifying moisturizer34K/yr
  • matte moisturizer32K/yr
  • acne face moisturizer29K/yr
  • la roche posay matte moisturizer22K/yr
  • effaclar mat18K/yr
  • la roche posay effaclar mat19K/yr
  • la roche-posay effaclar mat14K/yr
  • matte face moisturizer10K/yr
All search terms

Top acne moisturizer for face products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$41K20%$82K30%$124K40%$165K1001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 18 tracked products in this niche — three views at once, no toggling.

What buyers say about acne moisturizer for face

What buyers praise and complain about, mined from review topics.

What buyers love

Moist/Dry26%

“Super hydrating”

Quality-Overall9%

“Highly recommend it to anyone looking for a high-quality, reliable moisturizer”

Suitability Combination Skin9%

“Great for sensitive skin”

Soft Feel5%

“makes my skin so soft”

Weight Light5%

“I love how lightweight this moisturizer is”

Suitability Oily Skin4%

“Excellent for oily skin”

Value For Money4%

“Great value”

Suitability Dry Skin4%

“Good for Dry Skin”

Absorbency3%

“Absorbs very well”

Smell3%

“Fragrance Free”

What buyers complain about

Moist/Dry11%

“Does not moisturize”

Allergies10%

“really irritated my skin”

Suitability Dry Skin5%

“I have dry skin issues”

Skin Health5%

“Not for sensitive skin it burned my skin”

Oily/Greasy5%

“Its greasy”

Smell4%

“Awful smell”

Value For Money4%

“Too expensive”

Functionality-Overall3%

“It never worked”

Suitability Oily Skin3%

“Makes my skin more oily”

Product Condition3%

“appeared to have been used”

Top return reasons

Moist/Dry18%
Advertised Vs Actual Product10%
Product Condition10%
Functionality-Overall8%
Value For Money7%
Suitability Dry Skin6%
Smell4%
Skin Health4%
Oily/Greasy4%
Suitability Combination Skin3%

Common questions

Is acne moisturizer for face profitable to sell on Amazon United States?
The niche generates $412K/yr across 18 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.6%. Flapen's verdict: Skip it (47/100).
How competitive is the acne moisturizer for face niche?
11 brands and 80 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in acne moisturizer for face?
Top complaints mined from reviews: Moist/Dry, Allergies, Suitability Dry Skin. The return rate is 0.7%.
When does demand for acne moisturizer for face peak?
Demand peaks in Jan–Nov; the busiest month runs 2.4× the quietest.
What does it cost to enter the acne moisturizer for face niche?
Listings span $6.59–$37.13; the average listing price is $16.73 (sweet spot $15–$100). The average incumbent carries 10,807 reviews — the moat a new listing must climb.