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Acne Moisturizer for Face

Fail

The average product has 10,807 reviews to catch up to, so Acne Moisturizer for Face is a Fail.

Flapen Score
47
47 / 100
Ranks 5,544 of 10,978 Beauty & Personal Care niches · −1 vs the category median of 48
Market size
$412K/yr437K searches / yr
90-day growth
+0.6%search demand this quarter
Competition
69%top-5 click share · 11 brands · 80 sellers

Flapen Score

Acne Moisturizer for Face against its category

The dotted line is the Beauty & Personal Care average. Past it, Acne Moisturizer for Face is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acne Moisturizer for Face market on Amazon at a glance

Shoppers on Amazon United States searched for Acne Moisturizer for Face 437K times last year and spent an estimated $412K. The top 5 brands take 90% of clicks. Demand peaks in Jan–Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 437K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved +0.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $412K a year.

Searches, last 12 months
437K
Growth, 90 days vs prior 90
+0.6%
Conversion, latest week
5.6%
Market size, estimated
$412Ka year
Peak month
November2.4× the quietest month
Top search term
oil control moisturizer88K searches a year

02 · Price

A sale here is worth $16.73.

Listings sell for $16.73 on average, from $6.59 to $37.13. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At $16.73 that is $21K to $25K a year per listing.

Average price
$16.73inside the $15 to $100 sweet spot
Price range
$6.59–$37.13
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
$21K–$25K
Returns
0.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #136 within Face Moisturizers. It carries 10,807 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
4.4%
Average rank
#136in Face Moisturizers
Average rating
4.51 starsAmazon United States average 4.42 stars
Average reviews
10,807per listing
Listings tracked
18

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 77 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
77 months

Products

Top Acne Moisturizer for Face products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

80

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

8%

  • Brand 148%
  • Brand 216%
  • Brand 314%
  • Brand 410%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (5 brands, 8%)

Demand

Acne Moisturizer for Face search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Nov · busiest ÷ quietest = 2.4×

Search terms

Top Acne Moisturizer for Face search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • oil control moisturizer88K/yr
  • acne moisturizer for face65K/yr
  • mattifying moisturizer34K/yr
  • matte moisturizer32K/yr
  • acne face moisturizer29K/yr
  • la roche posay matte moisturizer22K/yr
  • effaclar mat18K/yr
  • la roche posay effaclar mat19K/yr
  • la roche-posay effaclar mat14K/yr
  • matte face moisturizer10K/yr

Reviews and returns

What reviews say buyers love and hate about Acne Moisturizer for Face

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Moist/Dry”
11%of negative reviews mention “Moist/Dry”
0.7%of orders come back
“Does not moisturize”
A buyer, on “Moist/Dry”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Acne Moisturizer for Face questions

Answered from the same tracked data.