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Acne Makeup

Fail

Shoppers spend an estimated $47K a year here, so Acne Makeup is a Fail.

Flapen Score
35
35 / 100
Ranks 10,006 of 10,978 Beauty & Personal Care niches · −13 vs the category median of 48
Market size
$47K/yr90K searches / yr
90-day growth
-11.8%search demand this quarter
Competition
68%top-5 click share · 8 brands · 70 sellers

Flapen Score

Acne Makeup against its category

The dotted line is the Beauty & Personal Care average. Past it, Acne Makeup is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acne Makeup market on Amazon at a glance

Shoppers on Amazon United States searched for Acne Makeup 90K times last year and spent an estimated $47K. The top 5 brands take 95% of clicks. Demand peaks in Jan–Feb–Mar–Nov. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 90K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.

Searches, last 12 months
90K
Growth, 90 days vs prior 90
-11.8%
Conversion, latest week
3.2%
Market size, estimated
$47Ka year
Peak month
March3.4× the quietest month
Top search term
acne safe makeup21K searches a year

02 · Price

A sale here is worth $16.54.

Listings sell for $16.54 on average, from $7.26 to $37.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At $16.54 that is $2K to $4K a year per listing.

Average price
$16.54inside the $15 to $100 sweet spot
Price range
$7.26–$37.23
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
1.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

42% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #97 within Face. It carries 3,302 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#97in Face
Average rating
4.49 starsAmazon United States average 4.42 stars
Average reviews
3,302per listing
Listings tracked
19

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 69 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
69 months

Products

Top Acne Makeup products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 rising

Sellers

70

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

3%

  • Brand 143%
  • Brand 239%
  • Brand 36%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (2 brands, 3%)

Demand

Acne Makeup search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Spike '26AugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Mar, Nov · busiest ÷ quietest = 3.4×

Search terms

Top Acne Makeup search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acne safe makeup21K/yr
  • acne makeup17K/yr
  • clinique acne solutions foundation12K/yr
  • neutrogena skin clearing foundation14K/yr
  • makeup for acne prone skin10K/yr
  • acne foundation makeup5K/yr
  • clinique acne solutions liquid makeup6K/yr
  • neutrogena skin clearing4K/yr

Reviews and returns

What reviews say buyers love and hate about Acne Makeup

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Coverage”
16%of negative reviews mention “Color”
1.8%of orders come back
“Color was off”
A buyer, on “Color”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Acne Makeup questions

Answered from the same tracked data.