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Acne Face Wash

Maybe

An estimated 0.3% of orders come back. But the top 5 brands take 94% of clicks, so Acne Face Wash is a Maybe.

Flapen Score
51
51 / 100
Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 48
Market size
$3.6M/yr2.4M searches / yr
90-day growth
+6.0%search demand this quarter
Competition
72%top-5 click share · 8 brands · 94 sellers

Flapen Score

Acne Face Wash against its category

The dotted line is the Beauty & Personal Care average. Past it, Acne Face Wash is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Acne Face Wash market on Amazon at a glance

Shoppers on Amazon United States searched for Acne Face Wash 2.4M times last year and spent an estimated $3.6M. The top 5 brands take 94% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

An estimated 11.9% of those searches ended in a purchase.

Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.

Searches, last 12 months
2.4M
Growth, 90 days vs prior 90
+6.0%
Conversion, latest week
11.9%
Market size, estimated
$3.6Ma year
Peak month
March1.5× the quietest month
Top search term
acne face wash883K searches a year

02 · Price

A sale here is worth $12.66.

Listings sell for $12.66 on average, from $5.90 to $19.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $12.66 that is $158K to $190K a year per listing.

Average price
$12.66under the $15 to $100 sweet spot
Price range
$5.90–$19.63
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
250K–300K
Units per listing a year
12,500–15,000
Revenue per listing a year
$158K–$190K
Returns
0.3%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Cleansers. It carries 18,196 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#82in Cleansers
Average rating
4.61 starsAmazon United States average 4.42 stars
Average reviews
18,196per listing
Listings tracked
17

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
75 months

Products

Top Acne Face Wash products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

Brands

8 falling

Sellers

94

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

3%

  • Brand 162%
  • Brand 218%
  • Brand 36%
  • Brand 44%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 3%)

Demand

Acne Face Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 1.5×

Search terms

Top Acne Face Wash search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • acne face wash883K/yr
  • cerave acne control cleanser338K/yr
  • acne wash169K/yr
  • acne cleanser155K/yr
  • face wash acne132K/yr
  • cerave acne131K/yr
  • fsa face wash81K/yr
  • face wash for acne53K/yr
  • cerave blemish control cleanser50K/yr
  • hsa face wash51K/yr

Reviews and returns

What reviews say buyers love and hate about Acne Face Wash

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Suitability Combination Skin”
13%of negative reviews mention “Allergies”
0.3%of orders come back
“Irritated my skin”
A buyer, on “Allergies”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Acne Face Wash questions

Answered from the same tracked data.