Acne Face Wash
MaybeAn estimated 0.3% of orders come back. But the top 5 brands take 94% of clicks, so Acne Face Wash is a Maybe.
- Flapen Score
- 51 / 100Top 34% of 10,978 Beauty & Personal Care niches · +3 vs the category median of 4851
- Market size
- $3.6M/yr2.4M searches / yr
- 90-day growth
- +6.0%search demand this quarter
- Competition
- 72%top-5 click share · 8 brands · 94 sellers
Flapen Score
Acne Face Wash against its category
The dotted line is the Beauty & Personal Care average. Past it, Acne Face Wash is stronger. Inside it, weaker.
Market
The Acne Face Wash market on Amazon at a glance
Shoppers on Amazon United States searched for Acne Face Wash 2.4M times last year and spent an estimated $3.6M. The top 5 brands take 94% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
An estimated 11.9% of those searches ended in a purchase.
Shoppers searched for this 2.4M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 11.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3.6M a year.
- Searches, last 12 months
- 2.4M
- Growth, 90 days vs prior 90
- +6.0%
- Conversion, latest week
- 11.9%
- Market size, estimated
- $3.6Ma year
- Peak month
- March1.5× the quietest month
- Top search term
- acne face wash883K searches a year
02 · Price
A sale here is worth $12.66.
Listings sell for $12.66 on average, from $5.90 to $19.63. Amazon reports units sold in ranges. This niche sold 250K to 300K a year. The average listing sells 12,500 to 15,000 of them. At $12.66 that is $158K to $190K a year per listing.
- Average price
- $12.66under the $15 to $100 sweet spot
- Price range
- $5.90–$19.63
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 250K–300K
- Units per listing a year
- 12,500–15,000
- Revenue per listing a year
- $158K–$190K
- Returns
- 0.3%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #82 within Cleansers. It carries 18,196 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #82in Cleansers
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 18,196per listing
- Listings tracked
- 17
04 · Newcomers
1 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Acne Face Wash products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
CeraVe Acne Control Cleanser 2% Salicylic Acid Treatment Formulated With Niacinamide + Ceramides + Oil Absorbing Clay Gentle Face Wash Helps Clear & Prevent Acne Fragrance Free 16 Ounce
- Price
- $16.31
- Rating
- 4.7/5
- Reviews
- 22,938
- Age
- 3y ago

CeraVe Acne Treatment Face Wash Salicylic Acid Cleanser with Purifying Clay Niacinamide and Ceramides Pore Control and Blackhead Remover 8 Ounce
- Price
- $12.80
- Rating
- 4.7/5
- Reviews
- 22,938
- Age
- 5y ago

PanOxyl 10% Benzoyl Peroxide Acne Foaming Wash Maximum Strength Daily Acne-Fighting Face and Body Cleanser Face Wash to Clear Treat and Prevent Acne Pimples and Stubborn Breakouts 5.5 Oz Tube
- Price
- $9.66
- Rating
- 4.6/5
- Reviews
- 81,904
- Age
- 6y ago

CeraVe Acne Foaming Cream Cleanser 4% Benzoyl Peroxide Face Wash With Hyaluronic Acid Niacinamide & Ceramides Gentle Daily Acne Treatment For Face
- Price
- $14.22
- Rating
- 4.6/5
- Reviews
- 35,652
- Age
- 6y ago

La Roche-Posay Effaclar Medicated Gel Cleanser 2% Salicylic Acid Cleanser + LHA + Glycerin Foaming Acne Face Wash Helps Clear & Prevent Acne Breakouts Oil Free Targets Excess Oil
- Price
- $17.99
- Rating
- 4.6/5
- Reviews
- 19,361
- Age
- 11y ago
Trending
estimated 90-day click momentum
PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size
- Price
- $7.55
- Rating
- 4.6/5
- Reviews
- 81,904
- Age
- 1y ago

PanOxyl Acne Gel Wash 2% Salicylic Acid Moisturizes with Blue Algae and Aloe Vera Mattifies with Zinc PCA Nourishes Skin with Green Tea Extract and Betaine with Allantoin 6.5oz
- Price
- $10.77
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 1y ago

Neutrogena Evenly Clear Acne Cleanser with 2% Salicylic Acid & 2% PHA Exfoliant Gentle Foaming Face Wash Clears Clogged Pores & Blackheads While Visibly Fading Look of Post-Acne Marks 9.1 fl. oz
- Price
- $13.43
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 7mo ago

Murad Acne Control Clarifying Cleanser Salicylic Acid & Green Tea Formula for Acne Deep Pore Cleansing Oil Control & Breakout Prevention for Clear Balanced Healthy-Looking Skin 2 Fl Oz
- Price
- $14.58
- Rating
- 4.7/5
- Reviews
- 6,481
- Age
- 16y ago

Clearasil Rapid Rescue Deep Treatment Acne Face Wash Maximum Strenght with 2% Salicylic Acid Acne Medication Acne Facial Cleanser 6.78 fl oz
- Price
- $5.90
- Rating
- 4.6/5
- Reviews
- 3,018
- Age
- 18y ago
Newest
by launch date
Neutrogena Evenly Clear Acne Cleanser with 2% Salicylic Acid & 2% PHA Exfoliant Gentle Foaming Face Wash Clears Clogged Pores & Blackheads While Visibly Fading Look of Post-Acne Marks 9.1 fl. oz
- Price
- $13.43
- Rating
- 4.5/5
- Reviews
- 249
- Age
- 7mo ago

PanOxyl Acne Gel Wash 2% Salicylic Acid Moisturizes with Blue Algae and Aloe Vera Mattifies with Zinc PCA Nourishes Skin with Green Tea Extract and Betaine with Allantoin 6.5oz
- Price
- $10.77
- Rating
- 4.6/5
- Reviews
- 617
- Age
- 1y ago

CeraVe Clay To Foam Acne Face Wash Multi-Use Salicylic Acid & Kaolin Clay Acne Spot Treatment Clears Pimples & Blackheads Prevents Breakouts Hydrates & Soothes Fragrance-Free Non-Comedogenic 4oz
- Price
- $13.95
- Rating
- 4.6/5
- Reviews
- 528
- Age
- 1y ago

PanOxyl Acne Foaming Wash for face & body Benzoyl Peroxide 10% Maximum Strength Antimicrobial 3 oz. - Travel Size
- Price
- $7.55
- Rating
- 4.6/5
- Reviews
- 81,904
- Age
- 1y ago

Cetaphil Gentle Clear Pore Clearing Acne Cleanser Foaming Gel Cleanser for Sensitive Acne-Prone Skin 8 Fl Oz Pump Bottle 2% Salicylic Acid Gently Exfoliates Dermatologist Recommended Brand
- Price
- $10.71
- Rating
- 4.6/5
- Reviews
- 922
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 72% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
94
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
72%
Top 20: 100%
Open market
3%
- CeraVe62%
- PanOxyl18%
- Neutrogena6%
- La Roche-Posay4%
- Clearasil4%
- Cetaphil3%
- Open — no brand owns it (2 brands, 3%)
Demand
Acne Face Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 1.5×
Search terms
Top Acne Face Wash search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- acne face wash883K/yr
- cerave acne control cleanser338K/yr
- acne wash169K/yr
- acne cleanser155K/yr
- face wash acne132K/yr
- cerave acne131K/yr
- fsa face wash81K/yr
- face wash for acne53K/yr
- cerave blemish control cleanser50K/yr
- hsa face wash51K/yr
Reviews and returns
What reviews say buyers love and hate about Acne Face Wash
We read the reviews and the return reasons for every product selling here.
“Irritated my skin”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Acne Face Wash questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









