acne face mask
Worth a lookShows low returns (0.9%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Brand share
Great48%top-5 brand share — no brand owns this niche
Avg price
Great$16.02avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Price range
Great$5.63–$43.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Okay$250K$250K/yr · 361K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,463.02avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, acne face mask is a $250K/yr Amazon United States market (361K searches/yr). The top 5 brands hold 48% of demand. Verdict: Worth a look — 58/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
acne face mask market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- $240K–$320K
- units × avg price
- Conversion rate
- 4.3%
- Avg BSR
- #131
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 91%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 130 days
Competition & brand share
Clicks spread well past the top 5 (39% combined) — an open shelf where new products get seen.Brands
35 rising
Sellers
92
Top-5 brand share
48%
Top 20: 87%
Top-5 click share
39%
Top 20: 75%
Open market
47%
- BIODANCE12%
- medicube11%
- The Ordinary11%
- YTRAJU7%
- NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS7%
- SKINTIFIC5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top acne face mask search terms
- acne face mask101K/yr
- face mask for acne54K/yr
- face mask acne22K/yr
- face mask cream21K/yr
- calming face mask19K/yr
- brightening mask17K/yr
- face masks for acne14K/yr
- daily face mask14K/yr
- face mask for dark spots11K/yr
- wash off face mask13K/yr
Top acne face mask products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Ordinary Salicylic Acid 2% Masque Clarifying Charcoal & Clay Mask for Blemish-Prone Skin 1.7 Fl Oz
The Ordinary$13.464.6★4,813 rev
BIODANCE Refreshing Sea kelp Real Deep Mask Overnight Hydrogel Face Mask Calming Oil & Sebum Control Blemish Care After Sun Care Sunburn Relief Korean Skin Care | 1.19oz(34g) x 4ea
BIODANCE$16.484.6★1,131 rev
YTRAJU Anti Acne Face Mask Salicylic Acid Face Masks Skincare Hydrating Face Masks Soothing Facial Sheet Masks Skin Care for Acne Prone Acne Mask for Pimple Breakouts Oil Control 10 Pack
YTRAJU$9.054.6★215 rev
New York Biology Dead Sea Mud Mask for Face and Body | Spa Quality Pore Refiner for Oily Skin | Natural Skincare for Women & Men | Tighten Skin for A Healthier Complexion | 8.8 oz
NEW YORK BIOLOGY THE ULTIMATE COSMECEUTICALS$16.264.5★52,637 rev
medicube Zero Pore Blackhead Mud Facial Mask - Skin Cooling & Pore Tightening - 3 Minute Quick Dry Formula with AHA BHA PHA and Pore-Purifying Clay - Korean Mud Mask 3.52 oz
medicube$16.684.5★5,840 rev
Newest
by launch date
EXPRESSIONS WELLNESS Clay Mask for Face: Deep Cleansing Pore Dead Sea Mud Mask with Salicylic Acid Oil-Control Reduces Acne for Sensitive Oily & Acne-Prone Skin 4.06 Oz
EXPRESSIONS WELLNESS$12.5566 rev
Neutrogena Evenly Clear Acne Cleansing Face Mask with 3.5% Benzoyl Peroxide Treats Breakouts & Bentonite Clay Purifying Clay Mask Absorbs Oil to Visibly Improve the look of Skin 4.2 fl. oz
Neutrogena$11.63130 rev
medicube Wrapping Mask Kojic Acid Turmeric Vitamin C Overnight Peel Off Facial Mask | Brighten & Defends Against Skin Stress for a Clear Glowing Complexion | Korean Skin Care 2.53 fl.oz
medicube$17.001,714 rev
SKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask
SKINTIFIC$11.28202 rev
YTRAJU Anti Acne Face Mask Salicylic Acid Face Masks Skincare Hydrating Face Masks Soothing Facial Sheet Masks Skin Care for Acne Prone Acne Mask for Pimple Breakouts Oil Control 10 Pack
YTRAJU$9.05215 rev
Trending
90-day click momentumSKINTIFIC Mugwort Clay Stick Mask for Face Redness Soothing & Breakout Control with Centella and Salicylic Acid Gentle Exfoliating Vegan Skincare Wash-Off Facial Mud Mask
SKINTIFIC$11.284.4★
SKINTIFIC Deep Pore Cleansing Blackhead Remover Face Mask Stick Mud Mask with Natural Alaska Volcano Clay Gentle Exfoliating Smoothing Skin Non-Drying Skincare Facial Mask
SKINTIFIC$11.414.4★
EXPRESSIONS WELLNESS Clay Mask for Face: Deep Cleansing Pore Dead Sea Mud Mask with Salicylic Acid Oil-Control Reduces Acne for Sensitive Oily & Acne-Prone Skin 4.06 Oz
EXPRESSIONS WELLNESS$12.554.4★
La Roche-Posay Effaclar Clarifying Clay Face Mask for Oily Skin Unclogs Pores and Controls Shine Without Over-Drying Packaging May Vary
La Roche-Posay$20.304.6★
Murad Rapid Relief Acne Sulfur Mask Clay Mask with Salicylic Acid 5% Sulfur and Austrian Peat Reduces Oil Minimizes Breakouts Reduces Pimple Size and Unclogs Pores 2.5 Fl Oz
Murad$43.664.6★
What buyers say about acne face mask
What buyers praise and complain about, mined from review topics.What buyers love
“Dries fast”
“Perfect for sensitive skin”
“Goes on so smooth”
“Great quality the prices is affordable —I recommend this product”
“Doesn't dry out your skin”
“makes my skin shiny”
“Great deal”
“Easy to put on”
“Application is easy”
“The effectiveness of the product is spot on”
What buyers complain about
“Allergic reaction”
“breaks apart”
“Expensive”
“Did not work”
“doesnt moisturize”
“Difficult to put on”
“Burned my skin”
“The scent was too strong”
“Low quality-Not as advertised”
“Very small”
Top return reasons
Common questions
- Is acne face mask profitable to sell on Amazon United States?
- The niche generates $250K/yr across 47 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.2%. Flapen's verdict: Worth a look (58/100).
- How competitive is the acne face mask niche?
- 35 brands and 92 sellers compete. The top 5 products take 39% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in acne face mask?
- Top complaints mined from reviews: Allergies, Durability, Value For Money. The return rate is 0.9%.
- When does demand for acne face mask peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the acne face mask niche?
- Listings span $5.63–$43.66; the average listing price is $16.02 (sweet spot $15–$100). The average incumbent carries 7,463 reviews — the moat a new listing must climb.