Acne Concealer
brand-locked demand (top 5 brands take 100% of clicks) — Acne Concealer doesn't clear our bar today.
Flapen Score
Ranks 7,421 of 10,978 Beauty & Personal Care niches · −5 vs the category median of 48
Is Acne Concealer profitable on Amazon?
According to Flapen's Amazon United States niche tracking, Acne Concealer is a $365K/yr Amazon United States market (594K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May. Verdict: Skip it — 43/100.
Acne Concealer: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.8% over the last 90 days and 6.0% of searches end in a purchase.
$365K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 29 products
Top Acne Concealer products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Neutrogena Healthy Skin Radiant Brightening Cream Concealer with Peptides & Vitamin E Antioxidant Lightweight Perfecting Concealer Brulee Light/Medium 01 cool undertones 0.24 oz
- Price
- $11.29
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 6y ago
Neutrogena Healthy Skin Radiant Cream Concealer Makeup Blurs and Conceals Dark Circles Imperfections Acne and Blemishes Under Eye Brightener Bisque Light/Medium 02 0.24 fl oz
- Price
- $11.01
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 6y ago
Neutrogena Healthy Skin Radiant Brightening Cream Concealer with Peptides & Vitamin E Antioxidant Lightweight Perfecting Concealer Cream Non-Comedogenic Ecru Light 02 with cool undertones 0.24 oz
- Price
- $10.92
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 6y ago
Neutrogena Healthy Skin Radiant Brightening Cream Concealer with Peptides & Vitamin E Antioxidant Lightweight Perfecting Concealer Cream Non-Comedogenic Hazelnut Medium 01 warm undertones 0.24 oz
- Price
- $10.63
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 6y ago
Neutrogena Healthy Skin Radiant Brightening Cream with Peptides & Vitamin E Antioxidant Lightweight Perfecting Concealer Cream Non-Comedogenic Almond Medium 02 with warm undertones 0.24 oz
- Price
- $10.95
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 6y ago
Trending
90-day click momentumNeutrogena Healthy Skin Radiant Brightening Cream Concealer with Peptides & Vitamin E Antioxidant Lightweight Perfecting Concealer Brulee Light/Medium 01 cool undertones 0.24 oz
- Price
- $11.29
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 6y ago
Neutrogena Healthy Skin Radiant Brightening Cream with Peptides & Vitamin E Antioxidant Lightweight Perfecting Concealer Cream Non-Comedogenic Almond Medium 02 with warm undertones 0.24 oz
- Price
- $10.95
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 6y ago
Neutrogena Skinclearing Blemish Concealer Buff 09 .05 Oz.
- Price
- $10.71
- Rating
- 4.6/5
- Reviews
- 1,021
- Age
- 16y ago
Almay Clear Complexion Concealer Cruelty-Free Makeup for Acne-Prone Skin Non-Comedogenic Vegan Hypoallergenic 200 0.3 fl oz
- Price
- $8.12
- Rating
- 4.5/5
- Reviews
- 2,943
- Age
- 8mo ago
Neutrogena Healthy Skin Radiant Brightening Cream Concealer with Peptides & Vitamin E Antioxidant Lightweight Perfecting Concealer Cream Non-Comedogenic Hazelnut Medium 01 warm undertones 0.24 oz
- Price
- $10.63
- Rating
- 4.5/5
- Reviews
- 4,143
- Age
- 6y ago
Newest
by launch dateAlmay Clear Complexion Concealer Cruelty-Free Makeup for Acne-Prone Skin Non-Comedogenic Vegan Hypoallergenic 200 0.3 fl oz
- Price
- $8.12
- Rating
- 4.5/5
- Reviews
- 2,943
- Age
- 8mo ago
Almay Clear Complexion Concealer Cruelty-Free Makeup for Acne-Prone Skin Non-Comedogenic Vegan Hypoallergenic 050 0.3 fl oz
- Price
- $9.00
- Rating
- 4.5/5
- Reviews
- 2,943
- Age
- 8mo ago
Neutrogena Healthy Skin Glow Perfector Concealer Pen Lightweight Liquid Makeup for Face with Pro-Vitamin B5 & Vitamin E for a Radiant Finish Fair 0.1 oz
- Price
- $12.03
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 2y ago
Neutrogena Healthy Skin Glow Perfector Concealer Pen Lightweight Liquid Makeup for Face with Pro-Vitamin B5 & Vitamin E for a Radiant Finish Light 0.1 oz
- Price
- $11.70
- Rating
- 4.5/5
- Reviews
- 542
- Age
- 2y ago
No7 Lift & Luminate Triple Action Serum Concealer - Fair - Anti Aging Liquid Concealer Makeup for Blemishes & Dark Circles - Medium to Full Coverage Concealer for Face (8ml)
- Price
- $13.78
- Rating
- 4.5/5
- Reviews
- 2,238
- Age
- 3y ago
Competition: brands, sellers & click share
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
Brands
4 rising
Sellers
126
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
50%
Top 20: 92%
Open market
0%
- Neutrogena85%
- Almay13%
- e.l.f.1%
- No71%
- Open — no brand owns it (0%)
Acne Concealer demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: May · busiest ÷ quietest = 1.9×
Top Acne Concealer search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- neutrogena concealer241K/yr
- neutrogena radiant cream concealer71K/yr
- almay concealer57K/yr
- acne concealer31K/yr
- neutrogena skin clearing blemish concealer19K/yr
- neutrogena concealer stick15K/yr
- neutrogena skinclearing blemish concealer7K/yr
- concealer neutrogena8K/yr
- acne cover up makeup10K/yr
- neutrogena blemish concealer8K/yr
What reviews say buyers love and hate about Acne Concealer
What buyers mention most, as a share of all reviews.
What buyers love
77% of reviews“Decent coverage, easy to blend”
“Good product for my”
“Good for the price”
“feels good on the skin”
“Good color match”
What buyers complain about
50% of reviews“Very dry”
“Hard to get right color”
“not enough coverage”
“Not the best”
“I have very sensitive skin”
Acne Concealer return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
75%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Acne Concealer questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
