Acne Concealer

Shoppers searched for this 594K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -18.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $365K a year.

Searches, last 12 months

594K

Growth, 90 days vs prior 90

-18.8%

Conversion, latest week

6.0%

Market size, estimated

$365Ka year

Peak month

May1.9× the quietest month

Top search term

neutrogena concealer241K searches a year

Listings sell for $10.20 on average, from $7.21 to $14.12. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At $10.20 that is $20K to $26K a year per listing.

Average price

$10.20under the $15 to $100 sweet spot

Price range

$7.21–$14.12

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

30K–40K

Units per listing a year

2,000–2,500

Revenue per listing a year

$20K–$26K

Returns

1.3%of orders · Amazon United States median 2.1%

31% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #102 within Face. It carries 4,784 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

31%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#102in Face

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

4,784per listing

Listings tracked

29

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

3Amazon's first-year sales bar

Average brand age

60 months