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Acetone

Acetone clears our launch bar: a $6.8M/yr market growing +9.5% this quarter with returns at 0.1%.

Flapen Score

59
Launch it

Top 10% of 10,978 Beauty & Personal Care niches · +11 vs the category median of 48

Market size 99Growth 37Conversion 94Competition 34Returns 100Price range 65Avg price 46Brand share 43Review moat 19Quality gap 32
This niche Category average · 10,978 niches

Is Acetone profitable on Amazon?

According to Flapen's Amazon United States niche tracking, Acetone is a $6.8M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 59/100.

Acetone: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Yes. Search demand moved +9.5% over the last 90 days and 11.6% of searches end in a purchase.

$6.8M

revenue / yr

Units sold / yr600K
Search volume / yr+9.5%5.1M
Conversion rate11.6%
Avg price$11.51

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 50
Top-5 product click share65%
Open market21%
Avg brand age54 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 15 products

Sponsored placement93%
New entrants (1y)2· 2 succeeded
Avg rating4.6★
Avg reviews14,953

Top Acetone products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

$0$678K$1.4M$2.0M$2.7M101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 flat

Sellers

50

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

  • C CARE22%
  • Onyx Professional19%
  • Pronto16%
  • Glamonade15%
  • Cutex8%
  • SuperNail7%
  • Open — no brand owns it (5 brands, 14%)

Acetone demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume5.1MCVR11.6%Products15Brands11Top 5 Brands79%OOS Rate0.0%Rating4.6★Reviews14,953Avg BSR#11
125K75KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Top Acetone search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • acetone2.3M/yr
  • acetone nail polish remover924K/yr
  • acetone 100 percent384K/yr
  • 100% acetone293K/yr
  • pure acetone240K/yr
  • acetone for nails123K/yr
  • 100 percent acetone108K/yr
  • acetone gel nail polish remover86K/yr
  • 100% pure acetone45K/yr
  • acetona pura48K/yr

What reviews say buyers love and hate about Acetone

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall19%

Good and affordable

Efficiency18%

WORKS WELL

Advertised Vs Actual Product11%

Does exactly what it says

Ease Of Cleaning10%

keeps clean up to a minimum

Ease Of Use9%

Easy Off

What buyers complain about

78% of reviews
Functionality-Overall27%

Did not work as expected

Leak-Proof12%

leaking

Value For Money9%

Waste of money

Size-Overall9%

Bottle was smaller than expected

Smell8%

Smells like Vomit

Acetone return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

22%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
30%
2Advertised Vs Actual Product
14%
3Leak-Proof
14%
4Defective Material/Parts
8%
5Value For Money
7%

Common Acetone questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Acetone 59/100 on Amazon United States — Launch it. The niche generates $6.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. Search demand moved +9.5% over the last 90 days.
Search demand for Acetone on Amazon United States is steady year-round — the busiest month runs 1.4× the quietest.