Is acetone profitable to sell on Amazon United States?

The niche generates $6.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Launch it (59/100).

How competitive is the acetone niche?

11 brands and 50 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.

What do buyers complain about in acetone?

Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Value For Money. The return rate is 0.1%.

When does demand for acetone peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the acetone niche?

Listings span $2.80–$37.64; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 14,953 reviews — the moat a new listing must climb.

acetone

Launch it

A $6.8M/yr market growing +9.5% this quarter with returns at 0.1% — clears our launch bar.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Market size

Incredible$6.8M

$6.8M/yr · 5.1M searches

Conversion

Great11.6%

search→purchase rate — share of searches ending in a sale

Price range

Good$2.80–$37.64

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay$11.51

avg listing price — sweet spot $15–$100

Brand share

Okay79%

top-5 brand share — brands hold most of the demand

Growth

Okay+9.5%

90-day search growth — must beat 0% to launch

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad14,953.2

avg incumbent reviews — the moat a new listing must climb

According to Flapen's Amazon United States niche tracking, acetone is a $6.8M/yr Amazon United States market (5.1M searches/yr). The top 5 brands hold 79% of demand. Verdict: Launch it — 59/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

acetone market data

Units sold / yr: 500K–600K; avg 30,000–40,000/product
Revenue / yr: $5.8M–$6.9M; units × avg price
Conversion rate: 11.6%
Avg BSR: #11
Page quality: 0%
Prime: 87%
Sponsored: 93%
Out of stock: 0.0%
Avg brand age: 54 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 flat

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

14%

C CARE22%
Onyx Professional19%
Pronto16%
Glamonade15%
Cutex8%
SuperNail7%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.5% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top acetone search terms

acetone2.3M/yr +14.6%9.5% conv.
acetone nail polish remover924K/yr +10.7%13.4% conv.
acetone 100 percent384K/yr -3.5%10.4% conv.
100% acetone293K/yr +10.7%9.2% conv.
pure acetone240K/yr -1.7%9.3% conv.
acetone for nails123K/yr -10.3%9.0% conv.
100 percent acetone108K/yr -6.8%9.6% conv.
acetone gel nail polish remover86K/yr -3.5%10.0% conv.
100% pure acetone45K/yr +44.2%8.9% conv.
acetona pura48K/yr +22.4%6.2% conv.

All search terms

Top acetone products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz

C CARE$6.394.6★4,026 rev

Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish

Onyx Professional$8.724.6★22,756 rev

Pronto 100% Acetone Gel Nail Polish Remover - Gel Polish Remover for Nails | Acetone Nail Polish Remover For Nails for Removal of Glue Gel Acrylic & Dip | Gel Polish Remover 8 Fl oz

Pronto$8.764.5★55,486 rev

Cutex Gel Nail Polish Remover Ultra-Powerful & Removes Glitter and Dark Colored Paints Paraben Free 6.76 Fl Oz

Cutex$2.804.6★51,945 rev

Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)

Glamonade$9.424.4★472 rev

Newest

by launch date

100% Pure Crown Acetone Solvent Cleaner Fast-Evaporating Liquid for Cleaning Degreasing & Surface Prep Industrial & Household Use with Omni Depot Gloves 16 oz

OMNI DEPOT$22.8051 rev

5mo ago

Glamonade Acetone Nail Polish Remover: Gel Polish Remover for Removal of Regular Nail Polish/Gel/Nail Tips/Glitter Polish | Grape Scent Gel Nail Polish Remover with Easy Push-Down Pump(6.34 Fl Oz)

Glamonade$9.42472 rev

10mo ago

Onyx Professional 100% Pure Acetone Nail Polish Remover Kit with 7 inch Nail File 8 fl oz - Made in USA Maximum-Strength Gel Polish Remover Artificial & Glitter Nail Polish

Onyx Professional$8.7222,756 rev

1y ago

ella+mila 100% Pure Acetone Nail Polish Remover Professional Strength Gel Acrylic & Shellac Remover Fingernail Polish Soak for Dip Powder Glitter & Artificial Nails (8 fl oz)

ella+mila$5.831,031 rev

1y ago

100% Pure Acetone Nail Polish Remover | Professional Quality | Easy To Use | Rapidly Removes Natural Gel Acrylic shellac and Glitter Nails | 8 Fl oz

C CARE$6.394,026 rev

1y ago

What buyers say about acetone

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good and affordable”

Efficiency18%

“WORKS WELL”

Advertised Vs Actual Product11%

“Does exactly what it says”

Ease Of Cleaning10%

“keeps clean up to a minimum”

Ease Of Use9%

“Easy Off”

Value For Money8%

“Great value”

Smell6%

“Love the smell”

Stitch/Finish/Polish2%

“This works very well at removing polish”

Paint Quality1%

“works really well for nail polishes and gel polishes”

Adhesion/Stickiness1%

“Effective for Nail Glue”

What buyers complain about

Functionality-Overall27%

“Did not work as expected”

Leak-Proof12%

“leaking”

Value For Money9%

“Waste of money”

Size-Overall9%

“Bottle was smaller than expected”

Smell8%

“Smells like Vomit”

Ease Of Cleaning5%

“VERY DISAPPOINTED...This cheap mess do not work”

Advertised Vs Actual Product3%

“It's not as described”

Strength2%

“seems weak compared to other's”

Ease Of Use2%

“found it to be impossible”

Quality-Overall2%

“quality is questionable for me”

Top return reasons

Functionality-Overall30%

Advertised Vs Actual Product14%

Leak-Proof14%

Defective Material/Parts8%

Value For Money7%

Smell6%

Size-Overall5%

Strength1%

Motor Power1%

Adhesion/Stickiness1%

Common questions

Is acetone profitable to sell on Amazon United States?: The niche generates $6.8M/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +9.5%. Flapen's verdict: Launch it (59/100).
How competitive is the acetone niche?: 11 brands and 50 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 79% of demand.
What do buyers complain about in acetone?: Top complaints mined from reviews: Functionality-Overall, Leak-Proof, Value For Money. The return rate is 0.1%.
When does demand for acetone peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the acetone niche?: Listings span $2.80–$37.64; the average listing price is $11.51 (sweet spot $15–$100). The average incumbent carries 14,953 reviews — the moat a new listing must climb.

acetone

acetone market data

Competition & brand share

Demand & seasonality

Top acetone search terms

Top acetone products on Amazon

Top sellers

Newest

Trending

What buyers say about acetone

What buyers love

What buyers complain about

Top return reasons

Common questions

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